Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 123 | 110 |
| » ad pricing | 44 | 189 |
| » ad selling | 90 | 143 |
| » ad targeting | 40 | 193 |
| » ad technologies & vendors | 44 | 189 |
| » advertainment | 7 | 226 |
| » Advertising | 1 | 232 |
| » affiliate marketing | 3 | 230 |
| » agencies & ad departments | 35 | 198 |
| » alternative marketing | 15 | 218 |
| » Asia/Pacific | 8 | 225 |
| » automotive | 9 | 224 |
| » b2b | 7 | 226 |
| » best practices | 15 | 218 |
| » biz buzz | 113 | 120 |
| » branding | 21 | 212 |
| » broadband | 19 | 214 |
| » campaigns & creatives of note | 12 | 221 |
| » case studies | 8 | 225 |
| » co-op marketing & partnerships | 7 | 226 |
| » computers & tech | 14 | 219 |
| » consumer packaged goods | 11 | 222 |
| » cross media | 17 | 216 |
| » demographics | 11 | 222 |
| » direct marketing | 43 | 190 |
| » domain names | 10 | 223 |
| » don't believe the hype | 11 | 222 |
| » e-commerce | 78 | 155 |
| » email marketing | 9 | 224 |
| » entertainment | 20 | 213 |
| » Europe | 28 | 205 |
| » events | 3 | 230 |
| » finance | 21 | 212 |
| » global | 9 | 224 |
| » healthcare | 4 | 229 |
| » How-to | 1 | 232 |
| » I-PR & business communications | 3 | 230 |
| » instant messaging marketing | 1 | 232 |
| » interviews | 2 | 231 |
| » intrusive formats | 3 | 230 |
| » Latin America | 3 | 230 |
| » legal, government & regulation | 23 | 210 |
| » loyalty & retention | 7 | 226 |
| » major account moves | 6 | 227 |
| » major brands | 51 | 182 |
| » major players news | 95 | 138 |
| » Marketing | 1 | 232 |
| » measurement & analytics | 26 | 207 |
| » media convergence | 23 | 210 |
| » minorities | 2 | 231 |
| » mobile marketing | 6 | 227 |
| » multi-channel marketing | 12 | 221 |
| » new and improved | 18 | 215 |
| » nonsense & parodies | 4 | 229 |
| » online ad market | 164 | 69 |
| » pearls of wisdom | 10 | 223 |
| » people | 16 | 217 |
| » personalization | 6 | 227 |
| » political parties & organizations | 6 | 227 |
| » privacy | 4 | 229 |
| » promotions | 4 | 229 |
| » publishing | 98 | 135 |
| » real estate | 3 | 230 |
| » research & stats | 183 | 50 |
| » rich media | 19 | 214 |
| » search engine marketing | 37 | 196 |
| » seniors | 1 | 232 |
| » signs of doom | 28 | 205 |
| » small business | 7 | 226 |
| » spam & anti-spam | 8 | 225 |
| » Spanish-speaking | 2 | 231 |
| » syndication & RSS | 3 | 230 |
| » technical innovation | 11 | 222 |
| » telecom | 5 | 228 |
| » text ads | 18 | 215 |
| » tools & software | 21 | 212 |
| » top stories | 118 | 115 |
| » travel | 7 | 226 |
| » user experience | 29 | 204 |
| » viral marketing & social media | 9 | 224 |
| » weblog marketing | 2 | 231 |
| » women | 4 | 229 |
| » worst practices | 6 | 227 |
| » Youth | 7 | 226 |
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
iPads are Invading the Corporate Enterprise? Maybe, But They are Encountering Some Bumps Along the Way
There has been plenty of anecdotal evidence suggesting enterprises are taking up the iPad and even the iPhone - much to RIM's chagrin. Much of this, not surprisingly, has been driven by employee demand and companies’ realization that security is manageable on the Apple platform. "We really don't need to push the iPads, people know the benefits and are clamoring for them," says Steve Chong, manager of messaging at Union Bank in San Francisco. ( [...]
Posted: Monday, January 31st 2011
Holiday Spend Soars to $28B
Holiday ecommerce spending is up 12% year-over-year for the first 49 days of the holiday season (through Dec. 19), equaling $28.36 billion, according to comScore.
This year’s holiday season holds four of the all-time high spending days, including Cyber Monday, when spending slipped past $1 billion, a single-day record writes [...]
Posted: Thursday, December 23rd 2010
AOL Spin Off Hasn't Hurt Ad Network Share Growth
Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market.
AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re [...]
Posted: Friday, January 15th 2010
Industry Buzz & Snippets: 01/05/09
Industry:
Apple to buy Quattro Wireless for $275 million.
Analyst forecasts better days in 2010 for online ads.
Another year of waiting for serious revenue from mobile ads, online display and social m [...]
Posted: Tuesday, January 5th 2010
Online Shoppers: Bigger Budgets, Most Discounts
Bigger budgets, the ability to better research products and more discounts are some of the reasons why consumers are shopping online this year - reasons that have translated into a 4% increase in holiday e-commerce spending.
Six weeks into the 2009 holiday shopping season, e-commerce holiday sales are tracking one percentage point higher than a 3% increase comScore had previously forecast. So far, U.S. consumers spent $20.7 billion, a 4% increase from $20 billion U.S. consumers spent online d [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Microsoft Gains Slightly in Search Wars
They're still David to Goliath, but Microsoft's Bing saw a slight increase in its share of the search market from 8% to 9.3%.
According to Comscore, that's still well behind search partner Yahoo’s 19% and industry leader Google at 64%. While not a huge increase, it's also not a decline.
With Yahoo set to release a new ad campaign during Advertising Week that focu [...]
Posted: Tuesday, September 22nd 2009
GM Plans Ad Spend to See Significant Increase
Just weeks after warning its ad agencies that they needed to "move the needle," General Motors Co.'s marketing chief Bob Lutz announced an increase in advertising budgets for the automaker's remaining brands.
Lutz sees a shift in spend from the loss of some of its brands like Hummer and Pontiac back to its core brands, which will be promoted over the main GM name. "No one can buy a [...]
Posted: Wednesday, August 12th 2009
GM, eBay Start Trial Partnership in California
Emerging from bankruptcy protection with a new plan, GM today announced the start of the eBay partnership it mentioned in July, whereby new car buyers can haggle with dealers online without ever having to deal with them in the showroom.
Starting Aug. 11 and running through Sept 8, 2009, nearly all of GM’s 250 California dealers will take part in the exp [...]
Posted: Monday, August 10th 2009
Q3 Email Performance Stable; Click Rates Rise 28%
3Q08 saw stable email performance with a slight decrease in deliverability and an increase in average volume per client because of holiday-season campaigns, according to an analysis from Epsilon.
Click rates, although up 27.6% from Q208, still remain lower than the same period in 2007, the research found (via Marketi [...]
Posted: Friday, January 23rd 2009
Lawmakers Shy Away from Online Ad Regulation
After a handful of hearings, the US House Small Business Committee decided not to regulate online advertising, preferring to let market forces play out, reports ClickZ.
The committee listened to a number of witnesses, all of which argued that users decide which platforms succeed or fail over the internet.
Asked point-blank about Google's dominance in the field, many witnesses stuck to their guns, asser [...]
Posted: Friday, June 27th 2008
Deep Breaths, All: Google Paid Search Clicks Rise
For the first time in months, comScore's report on Google's paid click performance contains good news, reports Fortune.
Facing previously dire comScore stats, investors had begun worrying about Google's vulnerability to economic woe.
Google's paid clicks rose 19.6 percent in April, co [...]
Posted: Friday, May 30th 2008
TheWB.com to Stream Ad-Supported 'Network Classics'
Warner Bros. has resurrected the dormant WB as an online destination for watching classic shows, reports The New York Times.
Two years ago, the WB TV network was killed and replaced by The CW -- which, like its predecessors, targets the teen market.
TheWB.com shall feature ad-supported episodes of Frien [...]
Posted: Tuesday, April 29th 2008
Yahoo Outpaces Google in Spending and Clicks
A study by RBC Capital show Yahoo outdoes Google in a number of categories, reports Reuters.
According to the report, Yahoo beat Google in both dollars spent and click conversion of online ads in Q1 of 2008.
Yahoo recently inked a tentative agreement whereby Google manages the sponsored listings on its search site. A [...]
Posted: Wednesday, April 16th 2008
More Coupon Use Planned for Recession, Many Like Paperless
Tough times and technology advancements portend a renaissance of coupon use among shoppers.
67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession, [...]
Posted: Tuesday, April 8th 2008
Starbucks to Combat Brand Erosion with Loyalty Program
Feeling the pinch of the economy and encroaching low-cost providers like McDonalds, Starbucks is launching a loyalty program to bolster US sales, reports MediaBuyerPlanner.
CEO Howard Schultz, the brand builder who recently returned from a seven-year break, intro [...]
Posted: Thursday, March 20th 2008
Yahoo: $8.8B in Revenue by 2010
Yahoo has publicized company projections of $8.8 billion in ad revenue by 2010, reports The Associated Press.
2008 revenue is expected to reach $5.7 billion, then grow by 25 percent in 2009 and 2010. If revenue does hit $8.8 billion in the next two to three years, it would constitute a 70 percent increase over 2007 before advertising commissions are paid.
Investors g [...]
Posted: Wednesday, March 19th 2008
Study Rebuts comScore: Google Paid Clicks Up 47%
A new report shines a vastly different light on Google's recent performance than the comScore report that caused stocks to drop and hands to be wrung, reports Mediaweek.
The SearchIgnite report reflects a 40 percent rise in ad revenue, with paid clicks up 45.7 percent. Those numbers come from a survey of 800 million impressions and 53 million clicks logged by Searchignite clients.
That same [...]
Posted: Monday, March 3rd 2008
Internet Ad Revenues Reach Record Highs in Q4, Full-Year '07
Internet ad revenues for 2007 are estimated to have reached $21.1 billion, a 25 percent increase over the previous record of nearly $16.9 billion for 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), MarketingCharts [...]
Posted: Tuesday, February 26th 2008