Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 123 | 98 |
| » ad pricing | 44 | 177 |
| » ad selling | 90 | 131 |
| » ad targeting | 40 | 181 |
| » ad technologies & vendors | 44 | 177 |
| » advertainment | 7 | 214 |
| » Advertising | 1 | 220 |
| » affiliate marketing | 3 | 218 |
| » agencies & ad departments | 35 | 186 |
| » alternative marketing | 15 | 206 |
| » Asia/Pacific | 8 | 213 |
| » automotive | 9 | 212 |
| » b2b | 7 | 214 |
| » best practices | 15 | 206 |
| » biz buzz | 113 | 108 |
| » branding | 21 | 200 |
| » broadband | 19 | 202 |
| » campaigns & creatives of note | 12 | 209 |
| » case studies | 8 | 213 |
| » co-op marketing & partnerships | 7 | 214 |
| » computers & tech | 14 | 207 |
| » consumer packaged goods | 11 | 210 |
| » cross media | 17 | 204 |
| » demographics | 11 | 210 |
| » direct marketing | 43 | 178 |
| » domain names | 10 | 211 |
| » don't believe the hype | 11 | 210 |
| » e-commerce | 78 | 143 |
| » email marketing | 9 | 212 |
| » entertainment | 20 | 201 |
| » Europe | 28 | 193 |
| » events | 3 | 218 |
| » finance | 21 | 200 |
| » global | 9 | 212 |
| » healthcare | 4 | 217 |
| » How-to | 1 | 220 |
| » I-PR & business communications | 3 | 218 |
| » instant messaging marketing | 1 | 220 |
| » interviews | 2 | 219 |
| » intrusive formats | 3 | 218 |
| » Latin America | 3 | 218 |
| » legal, government & regulation | 23 | 198 |
| » loyalty & retention | 7 | 214 |
| » major account moves | 6 | 215 |
| » major brands | 51 | 170 |
| » major players news | 95 | 126 |
| » Marketing | 1 | 220 |
| » measurement & analytics | 26 | 195 |
| » media convergence | 23 | 198 |
| » minorities | 2 | 219 |
| » mobile marketing | 6 | 215 |
| » multi-channel marketing | 12 | 209 |
| » new and improved | 18 | 203 |
| » nonsense & parodies | 4 | 217 |
| » online ad market | 164 | 57 |
| » pearls of wisdom | 10 | 211 |
| » people | 16 | 205 |
| » personalization | 6 | 215 |
| » political parties & organizations | 6 | 215 |
| » privacy | 4 | 217 |
| » promotions | 4 | 217 |
| » publishing | 98 | 123 |
| » real estate | 3 | 218 |
| » rich media | 19 | 202 |
| » search engine marketing | 37 | 184 |
| » seniors | 1 | 220 |
| » signs of doom | 28 | 193 |
| » signs of what's to come | 170 | 51 |
| » small business | 7 | 214 |
| » spam & anti-spam | 8 | 213 |
| » Spanish-speaking | 2 | 219 |
| » syndication & RSS | 3 | 218 |
| » technical innovation | 11 | 210 |
| » telecom | 5 | 216 |
| » text ads | 18 | 203 |
| » tools & software | 21 | 200 |
| » top stories | 118 | 103 |
| » travel | 7 | 214 |
| » user experience | 29 | 192 |
| » viral marketing & social media | 9 | 212 |
| » weblog marketing | 2 | 219 |
| » women | 4 | 217 |
| » worst practices | 6 | 215 |
| » Youth | 7 | 214 |
iPads are Invading the Corporate Enterprise? Maybe, But They are Encountering Some Bumps Along the Way
There has been plenty of anecdotal evidence suggesting enterprises are taking up the iPad and even the iPhone - much to RIM's chagrin. Much of this, not surprisingly, has been driven by employee demand and companies’ realization that security is manageable on the Apple platform. "We really don't need to push the iPads, people know the benefits and are clamoring for them," says Steve Chong, manager of messaging at Union Bank in San Francisco. ( [...]
Posted: Monday, January 31st 2011
Holiday Spend Soars to $28B
Holiday ecommerce spending is up 12% year-over-year for the first 49 days of the holiday season (through Dec. 19), equaling $28.36 billion, according to comScore.
This year’s holiday season holds four of the all-time high spending days, including Cyber Monday, when spending slipped past $1 billion, a single-day record writes [...]
Posted: Thursday, December 23rd 2010
Industry Buzz & News: 4/08/10
Online Ad Market:
Online ads show signs of a pickup.
Ad Technologies:
Apple's iPhone software may include support for mobile ads.
Keeping commercial [...]
Posted: Thursday, April 8th 2010
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
'Cyber Monday' Expected to Lure 97M Shoppers
The initial numbers for Black Friday are giving retailers hope that the holiday season will be better than expected.
According to comScore, consumers spent $913 million online on Thanksgiving and Black Friday - about 10% more than last year, when consumer spending drastically slowed just as the holidays approached. Web marketin [...]
Posted: Monday, November 30th 2009
Publicis Banks on Digital to Drive Growth
Publicis Groupe is predicting a better fourth quarter - both for itself and for the overall ad market - and a return to growth in the second half of 2010.
The French advertising conglomerate reported that sales were down 5.3% in Q309 compared with the same quarter in 2008, while organic revenues declined by 7.4%, compared with analyst predictions of a 6.9% drop, MediaBuyerPlanner [...]
Posted: Wednesday, October 28th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Yahoo Raises Yearly Outlook with Q3 Earnings
Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses.
Excluding traffic acquisition costs, Yahoo [...]
Posted: Wednesday, October 21st 2009
Higher Google Earnings Point to Online Ad Recovery
Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.Â
Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1 [...]
Posted: Monday, October 19th 2009
PC Sales Making Slight Recovery
Intel Corp. CEO Paul Otellini earlier this week indicated that the slump in world wide computer sales seems to be ending.
Market research firm Gartner echoes that sentiment and projects that year-end totals for PC sales will only be down 2%, and not the 6% they had originally forecast.
Sales are expected to account for 285 million units shipped, down from last year's total of 291 million.
The release later this [...]
Posted: Thursday, September 24th 2009
Microsoft Gains Slightly in Search Wars
They're still David to Goliath, but Microsoft's Bing saw a slight increase in its share of the search market from 8% to 9.3%.
According to Comscore, that's still well behind search partner Yahoo’s 19% and industry leader Google at 64%. While not a huge increase, it's also not a decline.
With Yahoo set to release a new ad campaign during Advertising Week that focu [...]
Posted: Tuesday, September 22nd 2009
GM Plans Ad Spend to See Significant Increase
Just weeks after warning its ad agencies that they needed to "move the needle," General Motors Co.'s marketing chief Bob Lutz announced an increase in advertising budgets for the automaker's remaining brands.
Lutz sees a shift in spend from the loss of some of its brands like Hummer and Pontiac back to its core brands, which will be promoted over the main GM name. "No one can buy a [...]
Posted: Wednesday, August 12th 2009
GM, eBay Start Trial Partnership in California
Emerging from bankruptcy protection with a new plan, GM today announced the start of the eBay partnership it mentioned in July, whereby new car buyers can haggle with dealers online without ever having to deal with them in the showroom.
Starting Aug. 11 and running through Sept 8, 2009, nearly all of GM’s 250 California dealers will take part in the exp [...]
Posted: Monday, August 10th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Hampered by Debt, Zango Shuts Down
Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts.
The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a [...]
Posted: Thursday, April 23rd 2009
WPP Sales Leap in 2008; Digital Ads Prioritized
WPP saw sales jump 21% in 2008 - beating analyst estimates - and is forecasting a "recovery of sorts" for the advertising market in 2010.
The fourth quarter was better than expected, thanks in part to growth in China and India, MediaBuyerPlanner reports.
To weather the crisis, CEO Martin Sorrell is investing in digital ads and expanding into emerging markets. Ad spend will be weaker in the first half of this [...]
Posted: Monday, March 9th 2009
Facebook Returns to Old Terms of Use
Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use.
The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material.
Revisions were brought out into the open [...]
Posted: Wednesday, February 18th 2009
NYT Scores Cash Infusion from One of World’s Wealthiest
Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday.
Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times [...]
Posted: Wednesday, January 21st 2009
In 2009, $0.88 of Every M&A Dollar Goes to Tech, Digital, Interactive Marketing
Mergers and acquisitions (M&A) deal value for media, information, marketing services and related technologies dropped to $33 billion in 2008.
Meanwhile, activity in the sector suggested its "center of gravity" is shifting from large traditional media deals to mid-sized digital and data deals, reported (pdf) the Jordan, Edmiston Group, Inc. (JEGI) ( [...]
Posted: Monday, January 12th 2009
Change.gov Opens to Questions, Comments, 'American Stories'
Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered.
The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged [...]
Posted: Friday, December 12th 2008


