Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 123 | 242 |
| » ad pricing | 44 | 321 |
| » ad selling | 90 | 275 |
| » ad targeting | 40 | 325 |
| » ad technologies & vendors | 44 | 321 |
| » advertainment | 7 | 358 |
| » Advertising | 1 | 364 |
| » affiliate marketing | 3 | 362 |
| » agencies & ad departments | 35 | 330 |
| » alternative marketing | 15 | 350 |
| » Asia/Pacific | 8 | 357 |
| » automotive | 9 | 356 |
| » b2b | 7 | 358 |
| » best practices | 15 | 350 |
| » biz buzz | 113 | 252 |
| » branding | 21 | 344 |
| » broadband | 19 | 346 |
| » campaigns & creatives of note | 12 | 353 |
| » case studies | 8 | 357 |
| » co-op marketing & partnerships | 7 | 358 |
| » computers & tech | 14 | 351 |
| » consumer packaged goods | 11 | 354 |
| » cross media | 17 | 348 |
| » demographics | 11 | 354 |
| » direct marketing | 43 | 322 |
| » domain names | 10 | 355 |
| » don't believe the hype | 11 | 354 |
| » e-commerce | 78 | 287 |
| » email marketing | 9 | 356 |
| » entertainment | 20 | 345 |
| » Europe | 28 | 337 |
| » events | 3 | 362 |
| » finance | 21 | 344 |
| » global | 9 | 356 |
| » healthcare | 4 | 361 |
| » How-to | 1 | 364 |
| » I-PR & business communications | 3 | 362 |
| » instant messaging marketing | 1 | 364 |
| » interviews | 2 | 363 |
| » intrusive formats | 3 | 362 |
| » Latin America | 3 | 362 |
| » legal, government & regulation | 23 | 342 |
| » loyalty & retention | 7 | 358 |
| » major account moves | 6 | 359 |
| » major brands | 51 | 314 |
| » major players news | 95 | 270 |
| » Marketing | 1 | 364 |
| » measurement & analytics | 26 | 339 |
| » media convergence | 23 | 342 |
| » minorities | 2 | 363 |
| » mobile marketing | 6 | 359 |
| » multi-channel marketing | 12 | 353 |
| » new and improved | 18 | 347 |
| » nonsense & parodies | 4 | 361 |
| » online ad market | 164 | 201 |
| » pearls of wisdom | 10 | 355 |
| » people | 16 | 349 |
| » personalization | 6 | 359 |
| » political parties & organizations | 6 | 359 |
| » privacy | 4 | 361 |
| » promotions | 4 | 361 |
| » publishing | 98 | 267 |
| » real estate | 3 | 362 |
| » research & stats | 183 | 182 |
| » rich media | 19 | 346 |
| » seniors | 1 | 364 |
| » signs of doom | 28 | 337 |
| » signs of what's to come | 170 | 195 |
| » small business | 7 | 358 |
| » spam & anti-spam | 8 | 357 |
| » Spanish-speaking | 2 | 363 |
| » syndication & RSS | 3 | 362 |
| » technical innovation | 11 | 354 |
| » telecom | 5 | 360 |
| » text ads | 18 | 347 |
| » tools & software | 21 | 344 |
| » top stories | 118 | 247 |
| » travel | 7 | 358 |
| » user experience | 29 | 336 |
| » viral marketing & social media | 9 | 356 |
| » weblog marketing | 2 | 363 |
| » women | 4 | 361 |
| » worst practices | 6 | 359 |
| » Youth | 7 | 358 |
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
iPads are Invading the Corporate Enterprise? Maybe, But They are Encountering Some Bumps Along the Way
There has been plenty of anecdotal evidence suggesting enterprises are taking up the iPad and even the iPhone - much to RIM's chagrin. Much of this, not surprisingly, has been driven by employee demand and companies’ realization that security is manageable on the Apple platform. "We really don't need to push the iPads, people know the benefits and are clamoring for them," says Steve Chong, manager of messaging at Union Bank in San Francisco. ( [...]
Posted: Monday, January 31st 2011
Holiday Spend Soars to $28B
Holiday ecommerce spending is up 12% year-over-year for the first 49 days of the holiday season (through Dec. 19), equaling $28.36 billion, according to comScore.
This year’s holiday season holds four of the all-time high spending days, including Cyber Monday, when spending slipped past $1 billion, a single-day record writes [...]
Posted: Thursday, December 23rd 2010
Industry Buzz & News: 4/08/10
Online Ad Market:
Online ads show signs of a pickup.
Ad Technologies:
Apple's iPhone software may include support for mobile ads.
Keeping commercial [...]
Posted: Thursday, April 8th 2010
AOL Spin Off Hasn't Hurt Ad Network Share Growth
Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market.
AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re [...]
Posted: Friday, January 15th 2010
Online Shoppers: Bigger Budgets, Most Discounts
Bigger budgets, the ability to better research products and more discounts are some of the reasons why consumers are shopping online this year - reasons that have translated into a 4% increase in holiday e-commerce spending.
Six weeks into the 2009 holiday shopping season, e-commerce holiday sales are tracking one percentage point higher than a 3% increase comScore had previously forecast. So far, U.S. consumers spent $20.7 billion, a 4% increase from $20 billion U.S. consumers spent online d [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/08/09
Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch [...]
Posted: Tuesday, December 8th 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
'Cyber Monday' Expected to Lure 97M Shoppers
The initial numbers for Black Friday are giving retailers hope that the holiday season will be better than expected.
According to comScore, consumers spent $913 million online on Thanksgiving and Black Friday - about 10% more than last year, when consumer spending drastically slowed just as the holidays approached. Web marketin [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
C-Suite: Ad Providers More Important to Strategy
As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect their advertising and communications providers to be more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times. The sixth annual "Decision Dynamics" study found that, at 20% more imp [...]
Posted: Thursday, November 12th 2009
Publicis Banks on Digital to Drive Growth
Publicis Groupe is predicting a better fourth quarter - both for itself and for the overall ad market - and a return to growth in the second half of 2010.
The French advertising conglomerate reported that sales were down 5.3% in Q309 compared with the same quarter in 2008, while organic revenues declined by 7.4%, compared with analyst predictions of a 6.9% drop, MediaBuyerPlanner [...]
Posted: Wednesday, October 28th 2009
PC Sales Making Slight Recovery
Intel Corp. CEO Paul Otellini earlier this week indicated that the slump in world wide computer sales seems to be ending.
Market research firm Gartner echoes that sentiment and projects that year-end totals for PC sales will only be down 2%, and not the 6% they had originally forecast.
Sales are expected to account for 285 million units shipped, down from last year's total of 291 million.
The release later this [...]
Posted: Thursday, September 24th 2009
TNS: Ad Spending Sinks 14% in 1H09; P&G Cedes Spot as Top Advertiser to Verizon
Ad spend fell 14.3% in the first half of the year, to $60.87 billion, according to TNS Media Intelligence.
The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion, MediaBuyerPlanner writes.
Second quarter spending was similar to spending in the fir [...]
Posted: Thursday, September 17th 2009
GM Plans Ad Spend to See Significant Increase
Just weeks after warning its ad agencies that they needed to "move the needle," General Motors Co.'s marketing chief Bob Lutz announced an increase in advertising budgets for the automaker's remaining brands.
Lutz sees a shift in spend from the loss of some of its brands like Hummer and Pontiac back to its core brands, which will be promoted over the main GM name. "No one can buy a [...]
Posted: Wednesday, August 12th 2009
GM, eBay Start Trial Partnership in California
Emerging from bankruptcy protection with a new plan, GM today announced the start of the eBay partnership it mentioned in July, whereby new car buyers can haggle with dealers online without ever having to deal with them in the showroom.
Starting Aug. 11 and running through Sept 8, 2009, nearly all of GM’s 250 California dealers will take part in the exp [...]
Posted: Monday, August 10th 2009
WOM Spend to Reach $3 Billion by 2013
Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media, MarketingCharts writes.
[...]
Posted: Friday, August 7th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Online Display Spend Rises 8.2%; Ad Spend at Large Falls 14.2%
Total measured ad expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released by TNS Media Intelligence (via MarketingCharts).
This plunge followed a 9.2 [...]
Posted: Friday, June 12th 2009
Fewer Ads Spell Trouble, Users Say
More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling, according to a study from Ad-ology Research.
At the same time, a majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.
The study " [...]
Posted: Wednesday, May 20th 2009