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Southwest, Smith Clash Illustrates Blogs' Marketing Role

It has been suggested that social media has pushed aside, to a certain extent, more traditional forms of marketing outreach such as press releases and corporate blogs. But the recent clash between Southwest Airlines and actor-director Kevin Smith illustrates blogs are necessary when you have a story to tell that goes beyond 140 characters. They also, when the content is compelling enough, can outperform other forms of marketing. Person of Size The clash between Smith and S  [...]
Posted: Tuesday, February 16th 2010

Calling All SEOs and Webmasters: Google Wants You

Now through Sept. 30th, Google is looking once again to its community of developers to help guide others and contribute short tutorial videos to their Webmaster Central YouTube channel. The basic requirements are as follows: - Keep the video short: Approximately 3-5 minutes. - Think small: A short video is a good   [...]
Posted: Friday, August 7th 2009

Customers Help Quell 'Dell Hell' Heat

Once plagued with problems, Dell turned to its customers to help solve them, according to one-time ultra-critical Jeff Jarvis of BuzzMachine, who calls Dell's move not crowdsourcing but crowdmanaging. "Things began to turn around when Dell opened a company blog, which was off to a puffy start until Lionel, the chief blogger, entered, speaking with customers in an honest, direct, humble, and human voice. Next they put together a team to reach out to bloggers who had problems. They  [...]
Posted: Friday, April 6th 2007

Marriott CEO Opens up Discussion by Blogging

Chairman and CEO of Marriott International Bill Marriott is already getting positive results from a blog he launched last month. According to Three Minds, the blog encapsulates what blogging is all about - and what it can ultimately can do for a brand by telling stories, listening and learning from customers, and putting a face to th  [...]
Posted: Monday, February 19th 2007

iPhone a Case Study for Media Buyers on Web's Influence

The announcement of the iPhone earlier this month provided media-buying agencies with the ultimate case study on how internet commentators such as bloggers can affect the fortunes of a big consumer product launch, in advance of any conventional marketing spend, writes The Financial Times.   [...]
Posted: Wednesday, January 31st 2007

BusinessWeek Carves Out More Dynamic Net Niche

DM News: BusinessWeek.com Revamp Touts Fresh News BusinessWeek redesigned its website to reflect the fact that the online version of BusinessWeek changes its content each day. Print magazines have been slow to exploit their online sites as a means to do things other than reposition existing content. One   [...]
Posted: Monday, August 30th 2004

RealNetworks' Guerilla Online Effort Backfires

eCommerce Times: RealNetworks Online Petition Targeting Apple Backfires RealNetworks' guerilla marketing effort to try to shame Apple Computer into allowing more open standards in its massively popular music products backfired yesterday. When an online "petition" was set up for people to air their opinions, many directed their ire at RealNetworks, posting profanity-laden screeds lambasting the streaming media company for "picking on"   [...]
Posted: Friday, August 20th 2004

Student Project Shows Rapid Web Spread of Ideas

Wired: How the Word Gets Around A Brandeis University senior tried to quantify how an idea - called "memes" by the pompous - spreads across the net via blogs. He seeded a few and watched it take off, quickly becoming one of the fastest spreading links on the net. His link is merely a simple page with an explanation of his data seeking efforts. But the study spread   [...]
Posted: Friday, May 7th 2004

Dean Advisor: Campaign Won Growth by Sacrificing Control

iMedia: Mouse Pads and Shoe Leather iMedia's interview with Howard Dean campaign helper David Weinberger provides a review of what worked with the explosive growth of the Dean campaign's grassroots effort. The main message: by giving up control over the movement, the campaign sacrificed predictability for rapid growth. The conversation draws interesting parallels in brand marketing.   [...]
Posted: Thursday, March 18th 2004

WD40 Bows Fan Site, Misses Blog Opportunity

WD40, celebrating its 50th year, created an online fan club. Members point out that WD40 has thousands of uses, from keeping pigeons off the terrace (they hate the smell) to keeping toilet bowls clean. Fan club boardmembers include Kevin Meany, a volunteer fire chief, who likes to "spray WD-40 on the hinges of my cooler so I can sneak a beer in the midd  [...]
Posted: Tuesday, March 16th 2004

Soliciting MarketingFix Reader Feedback

Hello MarketingFix readers. We hope you enjoy our site. Robert, John, Olivier, Steve and myself are quite pleased with this little site we've created, we don't mind telling you. Our first public post was on October 5, 2002, which means we've been at this for more than six months. Since then, traffic has continued to grow and we've developed a modest reader community, with many of you adding comments to our postings (tho we'd love to see more of that) and many more of you contact us directly via   [...]
Posted: Tuesday, April 22nd 2003

Drudge Report Wildly Profitable?

Business 2.0: The Secrets of Drudge Inc. The secret, in a phrase: "thin media." Nick Denton observes:The economics of the Drudge Report: Business 2.0 works out how much Matt Drudge is making from his political news site. The guess: he's making about $800k per year in profit. The analysis understates his traffic -- he's doing more than 3.  [...]
Posted: Thursday, April 3rd 2003