Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 144 | 31 |
| » ad pricing | 34 | 141 |
| » ad targeting | 92 | 83 |
| » ad technologies & vendors | 63 | 112 |
| » advertainment | 9 | 166 |
| » affiliate marketing | 4 | 171 |
| » agencies & ad departments | 21 | 154 |
| » alternative marketing | 54 | 121 |
| » Asia/Pacific | 3 | 172 |
| » automotive | 3 | 172 |
| » b2b | 6 | 169 |
| » best practices | 11 | 164 |
| » biz buzz | 53 | 122 |
| » branding | 22 | 153 |
| » broadband | 11 | 164 |
| » campaigns & creatives of note | 9 | 166 |
| » co-op marketing & partnerships | 13 | 162 |
| » computers & tech | 6 | 169 |
| » consumer packaged goods | 3 | 172 |
| » CRM | 1 | 174 |
| » cross media | 8 | 167 |
| » demographics | 18 | 157 |
| » direct marketing | 10 | 165 |
| » domain names | 7 | 168 |
| » don't believe the hype | 4 | 171 |
| » e-commerce | 15 | 160 |
| » email marketing | 6 | 169 |
| » entertainment | 30 | 145 |
| » Europe | 5 | 170 |
| » events | 1 | 174 |
| » finance | 1 | 174 |
| » global | 1 | 174 |
| » healthcare | 1 | 174 |
| » I-PR & business communications | 3 | 172 |
| » instant messaging marketing | 1 | 174 |
| » interviews | 1 | 174 |
| » Latin America | 1 | 174 |
| » legal, government & regulation | 7 | 168 |
| » loyalty & retention | 5 | 170 |
| » major account moves | 2 | 173 |
| » major brands | 18 | 157 |
| » major players news | 85 | 90 |
| » measurement & analytics | 9 | 166 |
| » media convergence | 18 | 157 |
| » mobile marketing | 3 | 172 |
| » multi-channel marketing | 7 | 168 |
| » new and improved | 28 | 147 |
| » nonsense & parodies | 3 | 172 |
| » online ad market | 72 | 103 |
| » pearls of wisdom | 2 | 173 |
| » people | 10 | 165 |
| » personalization | 2 | 173 |
| » political parties & organizations | 9 | 166 |
| » privacy | 2 | 173 |
| » promotions | 10 | 165 |
| » publishing | 138 | 37 |
| » research & stats | 20 | 155 |
| » rich media | 22 | 153 |
| » search engine marketing | 22 | 153 |
| » signs of doom | 1 | 174 |
| » signs of recovery | 1 | 174 |
| » signs of what's to come | 42 | 133 |
| » small business | 9 | 166 |
| » Spanish-speaking | 1 | 174 |
| » syndication & RSS | 20 | 155 |
| » technical innovation | 4 | 171 |
| » telecom | 1 | 174 |
| » text ads | 26 | 149 |
| » tools & software | 24 | 151 |
| » top stories | 56 | 119 |
| » travel | 3 | 172 |
| » user experience | 13 | 162 |
| » viral marketing & social media | 9 | 166 |
| » women | 6 | 169 |
| » worst practices | 6 | 169 |
| » Youth | 3 | 172 |
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Tweeting Celebs Hawk Products for Profit
A growing number of marketers are using a burgeoning group of celebrities, bloggers and popular internet users to send ad messages to their personal followings on Twitter.
Services such as Ad.ly, Izea, and Peer2 are paying popular and well-known users to send short messages of advertising text via their social networking profiles on behalf of paying advertisers such as Microsoft, NBC, Charter Co [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009
Directive Network Sells Cheap Ad Space Across comScore 1000 Sites
Ad network Collective Media is debuting a performance-based online ad network.
Using Collective Media's audience targeting and optimization services, the Directive Network weds flexible pricing options to customizable content standards. (Personifi, a semantic content classification service [...]
Posted: Monday, November 24th 2008
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
Technorati Buys AdEngage, Conceives DIY Blog Ad Platform
Blog search and tracking company Technorati has purchased AdEngage, an online ad network that reportedly serves over 12 billion ads across 4,000 websites per month.
AdEngage's platform to lay groundwork for self-service ad network, Technorati Engage, which targets blogs and social media sites. Engage went live in private alpha yesterday.
The goal of Engage is to "help bloggers at all levels make money, while at the same time creating an effective and safe vehicle for brand advertisers," [...]
Posted: Thursday, October 16th 2008
Federated Media Broadens Ad Platform, Launches Idea Exchange
Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses.
The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content.
They will [...]
Posted: Thursday, October 9th 2008
Mainstream Blogging: Integral to Media Ecosystem
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati's 2008 State of the Blogosphere Report, MarketingCharts writes. [...]
Posted: Wednesday, October 8th 2008
BuzzLogic Identifies 'Influential' Blogs, Hocks 'Em to Advertisers
BuzzLogic has finally launched the Conversation Ad Network, an evolution of the affiliate platform it formed in November 2007, which pairs blog publishers and advertisers.
The network "rewards" bloggers that cultivate influence in a certain niche, providing quality real estate to advertisers with undervalued and remnant ad inventory. Over 500 blogs have been incorporated in the network.
In re [...]
Posted: Thursday, September 18th 2008
Google Ad Manager Goes Live
Google Ad Manager, which has been in beta since March, made its public debut today.
Ad Manager is a hosted ad serving and management service for small business publishers. It helps prepare inventory for sales, as well as scheduled ad execut [...]
Posted: Tuesday, August 26th 2008
Interpublic, SocialVibe Go Fishing for Brand Evangelists
Interpublic is preparing a marketing platform that may "enable Madison Avenue to unleash the power of social networks on behalf of their clients' brands," MediaPost claims.
The service is the fruit of a partnership between Interpublic's Emerging Media Lab and SocialVibe, which incentivizes members to promote brands on social networks. It will likely be announced today.
SocialVibe enables market [...]
Posted: Monday, August 25th 2008
Travel Ad Network Adds Two: IATA, tripwolf
Travel Ad Network, the top ad network in travel, added the IATA Travel Centre and tripwolf to its swelling ranks.
The IATA Travel Centre is operated by the International Air Transport Association. It gives international travelers one-on-one advice on passport, visa and health documentation issues. The site draws data from over 1000 official source [...]
Posted: Monday, August 25th 2008
Gorilla Nation Reps 3 Tom's Sites, Plus Torque Report, in Canada
Ad rep firm Gorilla Nation was chosen to sell ad space for BestofMedia Group's four top Canadian online properties: Tom's Hardware, Tom's Guide, Tom's Games and The Torque Report).
The liaison is exclusive. And with the exception of a few US advertisers, the sites will primarily court [...]
Posted: Wednesday, August 20th 2008
LiveJournal Reinvigorates Display Ad Format
SUP-owned LiveJournal, now the most popular blog service in Russia, has launched a new display ad format, Quintura writes.
The new format is a 300x250 banner ad under the first article on a given site, supplemented by a horizontal banner at the bottom of the page. These shall replace LiveJournal's existing leaderboard and sidebar banners.
LiveJournal also announced plans to improve user [...]
Posted: Monday, August 11th 2008
Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage
With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand.
NBCOlympics.com will also include home video-style content and blogs fr [...]
Posted: Tuesday, July 29th 2008
Brand+1 Protects Self-Conscious Brands from 'Inappropriate' Longtail Content
Predictive marketing firm [x+1] launched Brand+1, a service that protects brands from appearing on questionable "longtail" sites, including inappropriate blogs and other user-generated content destinations.
"Marketers spend years building their brand recognition and reputation ... but simple media mistakes can bruise even the biggest of brands," preached Chief Strategy Officer Ted Shergalis.
"We created Brand+1 to offer brand-conscious market [...]
Posted: Thursday, July 17th 2008
VideoEgg Launches 5 'Engagement-Building' Ad Units
VideoEgg launches five new video ad units today:
1. LIVE, which uses RSS feeds to continuously update text or images in ads.
2. LOCAL, which serves ads by zip code. Advertisers can also add a map feature to the execution.
3. RICH, a simple means to launch and track rich multi-video ads. Tabbed widgets appear at the bottom of each video, so users can see different versions of the ad or request more information.
4. SHOP, which enables advertisers to promote multiple items from a single spot. [...]
Posted: Thursday, July 10th 2008
Technorati Launches Ad Network
Blog search engine and ranking service Technorati has announced the creation of its own advertising network. Technorati Media represents the firm's foray into a new business model, which has long focused on driving traffic to blogs and publishers. The network was tested by eight sites whose combined traffic topped 17 million unique visitors per month. Adv [...]
Posted: Wednesday, June 18th 2008
Glam Acquires Monetise, Preps for Global Expansion
Women's network Glam Media acquired digital marketing shop Monetise, increasing the global scope of its ad-selling operations. Terms of the acquisition were not disclosed.
Monetise sells ads on entertainment sites like Flixster, ARTISTDirect, TVGuide.co.uk, and other United Kingdom-based sites. The company also boasts "strong relationships with London advertising agencies," said CEO Samir Arora of Glam.
Its 17 employees, including two founders, will form the core of Glam's UK operations. G [...]
Posted: Tuesday, June 17th 2008