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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 8 of 8
NanaBlogs Attracts Web Savvy Seniors
The NanaBlogs, a new online community for grandmothers who want to participate in social networking with other grandmothers as well as blog, is a testament to the growing numbers of seniors, or "matures" on the web.
The idea for NanaBlogs, the brainchild of Teresa Bell Kindred, a retired high school history teacher, author and magazine columnist, came in part from one of Kindred's magazine columns e [...]
Posted: Tuesday, December 15th 2009
1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere
Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others.
What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts.
The most recent Pew study on th [...]
Posted: Thursday, February 19th 2009
Wealthy Older Men Fuel Political Blog Growth
Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections.
Visitors to such sites are more likely to be older, wealthier and male, according to a study of blog visitation by comScore, MarketingCharts writ [...]
Posted: Friday, October 24th 2008
Older Americans' Online Behavior Mirrors Younger Users', Even Teens'
76 percent of Americans over 50 say the internet is an important source of information for them.
That figure is up from just 51 percent five years earlier, according to findings from AARP and the Center for the Digital Future at the USC Annenberg School [...]
Posted: Tuesday, July 8th 2008
Older Web Users: Online Content, Ads Aimed at Young
Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising, writes M [...]
Posted: Tuesday, April 15th 2008
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
Baby Boomers Not So Unhealthy, After All
Contradicting studies that call Boomers less healthy than the generations preceding them, a study by ThirdAge Inc. and JWT BOOM finds 87 percent of Baby Boomers and aging mid-lifers ("ThirdAgers") are in "good to excellent" health, [...]
Posted: Wednesday, January 9th 2008
Four in 10 Americans Read Blogs, One-Third Click on Ads
Nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study, reports MarketingCharts.
Moreover, "8 percent of Americans currently have their own blog," sa [...]
Posted: Thursday, September 6th 2007
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