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Industry Buzz & News: 02/26/10

Measurement & Analytics: Microsoft and comScore partner to update old-school planning metrics. Weblog Marketing: 5 tactics to promote a business blog. Ad Technologies: Tremor   [...]
Posted: Friday, February 26th 2010

Industry Buzz & Snippets: 02/08/10

Industry: Google's display ads should top $1 billion. Mobclix strikes deal to enhance targeting on smartphones. Campaigns: Google scores with Paris Super Bowl ad.  [...]
Posted: Monday, February 8th 2010

Ad Spend up 119% on Top Blog, SocNet Sites

The amount of time online Americans spent on social network and blogging sites in August 2009 accounted for 17% of all time spent on the internet, a figure that is nearly triple the percentage of time spent a year ago, according to statistics from The Nielsen Company. Nielsen also reported that year-over-year, estimated online advertising spe  [...]
Posted: Friday, September 25th 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Woman-to-Woman Sites Draw Traffic -- and Rabid Advertisers

Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July '06 and rising 35 percent last year alone, reaching 84 million visitors in July, according to comScore. "Women love to reach out and talk," said founder Joni Evans of wowOwow, a site for women over 40. She added that women love anecdotes, and the web is a perfect medium for that. Many woman-oriented properties attract the attention of  [...]
Posted: Tuesday, August 19th 2008

Google Preps CPC Option for Display Advertisers

Google plans to introduce cost-per-click (CPC) ad buying in March, to give another payment option to its advertisers who use AdWords to place display ads on select sites, reports MediaPost. Google said it is looking for marketers w  [...]
Posted: Friday, February 16th 2007

PayPerPost Unveils Gaggle of New Blog Ad Offerings

Maligned for not requiring disclosure of blogger affiliation with advertisers, PayPerPost is launching new ad offerings that feature targeting and video capabilities, as well as disclosure, writes ClickZ. Display ads will appear below advertiser-inspired posts that include a "Disclosure Badge," or some visible notice that the content is sponsored. Advertisers wil  [...]
Posted: Tuesday, February 13th 2007

LiveJournal Opens Pages to Advertisers

LiveJournal has been selling ads on its site since April, but now the blogging website will also add sponsored communities and sponsored features such as text messaging integration. The first sponsored community on LiveJournal is hosted by Warner Bros. for the movie "Science of Sleep," ClickZ reports. The sponsored features will be applications and features on the site that vendors will provide in exchange for "this featu  [...]
Posted: Thursday, October 5th 2006

Rocketboom eBay Ad Auction Yields Winners

The winner of video blog (vlog) Rocketboom's eBay ad auction was TRM, an ATM and photocopy services company, which bid $40,000, according to BusinessWeek's Blogspotting (via AdJab). Of course, the vlog itself also played a winning hand. Reportedly, Rocketboom cofounder Andrew B  [...]
Posted: Monday, February 13th 2006

FeedBurner Launches RSS Ad Network

FeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine months, reports ClickZ. The network will offer advertisers a choice of various categories: business, technology, current affairs, consumer electronics, entertainment and digital culture. The tech channel reaches 150,000 subscribers  [...]
Posted: Monday, November 7th 2005

Pajamas Media Blog Network Announced

The scheduled November 16 launch of a right-leaning blog network Pajamas Media was officially announced last week by cofounder Roger L. Simon, although it will include mainstream journalists from the likes of CNBC and the New York Times - and even the left-leaning The Nation, reports CNET. The Pajamas Media sit  [...]
Posted: Monday, October 24th 2005

The Two Sides of Those Coining the Blog Ad Biz

ClickZ's Zach Rodgers offers up an entertaining and instructive compare-and-contrast exercise in the form of a feature article profiling the lives and work of two larger-than-life blog advertising "moguls," each a "celebrated bubble-era publisher, an internet consultant, a book author and - currently - a blog advertising entrepreneur" but two different personalities with different approaches to business: John Battelle and P  [...]
Posted: Thursday, October 6th 2005

Glam Blog Network Launched

Recently launched media and e-commerce player Glam Media is expected to today unveil a fashion blog network that combines Glam.com and blog inventory and has so far signed up seven blogs - BagCrazy.blogspot.com, Coquette  [...]
Posted: Wednesday, October 5th 2005

1H05 Online Ad Revs Jump 26 Percent, Hit $5.8B

Online advertising revenue in the first half of the year totaled $5.8 billion - 26 percent more than in the first half of 2004, according to a figures issued Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, reportsCNET. Search advertising revenue reached $2.3 billion, or a 27 percent increase over 1H04. Search accounted for 40 percent of revenue, followed by banners and   [...]
Posted: Tuesday, September 27th 2005

TV Turning to Blogs for Advertising

To promote their television programs, network executives have turned to online advertising - specifically on blogs, where inventory is cheap and ads can target groups likely to watch the programs - reports MediaPost. VH1, TBS, and several PBS affiliates have promoted their shows via the BlogAds ad network. TBS has advertised "The Real Gilligan's Island," "Sex and the City," and "Minding the St  [...]
Posted: Friday, September 16th 2005

Battelle's 'Proxy Publisher' for Blogs to Launch

John Battelle, founding editor of Wired and founder of the Industry Standard, plans to launch his blog media company, FM Publishing, in the next month or so, writes paidcontent, citing a Mercury News story. Battelle said FM's aim is to serve as a "proxy publisher" for bloggers and groups of bloggers who do not have the   [...]
Posted: Wednesday, September 7th 2005

AdSense Blog on Frontline of Contextual Ad Battle

Google has launched a blog to help publishers understand the inner workings of AdSense; the move comes as the search giant is confronted by direct competition from Yahoo's Publisher Network and pressure from publishers to make AdSense less more transparent. In th  [...]
Posted: Friday, August 19th 2005

Top 500 Blog List a Planning Tool for Lack of Others

Feedster's new list of what it calls the 500 top blogs, largely based on the ambient prevalence of links to those sites across the web, spawned several prominent discussions as to how useful blog media may be for advertisers. The list itself was published in part because of encouragement by some bloggers unhappy with the methods used by Technorati to rank its top 100. And the subtleties of these differences underlay the core of the issue of why blog medi  [...]
Posted: Thursday, August 18th 2005

Blogs Attempting to Become Ad-Supported Media Businesses

Jason Calacanis MIT's Technology Review chronicles the case of Weblogs Inc. cofounders Brian Alvey and Jason McCabe Calacanis (via paidcontent), to examine whether blogs can become media platforms capable   [...]
Posted: Thursday, June 23rd 2005