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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 27 | 58 |
| » ad selling | 8 | 77 |
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| » ad technologies & vendors | 10 | 75 |
| » advertainment | 15 | 70 |
| » affiliate marketing | 1 | 84 |
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| » campaigns & creatives of note | 17 | 68 |
| » case studies | 1 | 84 |
| » co-op marketing & partnerships | 6 | 79 |
| » computers & tech | 8 | 77 |
| » consumer packaged goods | 7 | 78 |
| » CRM | 1 | 84 |
| » demographics | 23 | 62 |
| » direct marketing | 17 | 68 |
| » domain names | 4 | 81 |
| » don't believe the hype | 2 | 83 |
| » e-commerce | 11 | 74 |
| » email marketing | 11 | 74 |
| » entertainment | 30 | 55 |
| » Europe | 4 | 81 |
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| » healthcare | 4 | 81 |
| » How-to | 1 | 84 |
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| » instant messaging marketing | 5 | 80 |
| » interviews | 1 | 84 |
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| » loyalty & retention | 6 | 79 |
| » major brands | 16 | 69 |
| » major players news | 17 | 68 |
| » Marketing | 1 | 84 |
| » measurement & analytics | 8 | 77 |
| » media convergence | 50 | 35 |
| » minorities | 3 | 82 |
| » mobile marketing | 15 | 70 |
| » multi-channel marketing | 14 | 71 |
| » new and improved | 9 | 76 |
| » nonsense & parodies | 1 | 84 |
| » online ad market | 20 | 65 |
| » pearls of wisdom | 5 | 80 |
| » people | 4 | 81 |
| » personalization | 4 | 81 |
| » political parties & organizations | 4 | 81 |
| » promotions | 8 | 77 |
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| » research & stats | 44 | 41 |
| » rich media | 13 | 72 |
| » search engine marketing | 10 | 75 |
| » seniors | 2 | 83 |
| » signs of what's to come | 43 | 42 |
| » small business | 1 | 84 |
| » Spanish-speaking | 1 | 84 |
| » syndication & RSS | 5 | 80 |
| » technical innovation | 12 | 73 |
| » telecom | 1 | 84 |
| » text ads | 4 | 81 |
| » tools & software | 11 | 74 |
| » top stories | 5 | 80 |
| » travel | 2 | 83 |
| » user experience | 13 | 72 |
| » viral marketing & social media | 26 | 59 |
| » women | 6 | 79 |
| » worst practices | 1 | 84 |
| » Youth | 12 | 73 |
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
NBC Taps SocNets to Generate Olympic Buzz
With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views of the events.
NBC is aiming to build on the success of its live and taped online video offerings during the 2008 Beijing Olympics, which attracted tens of millions of users.
As an added feature to its existin [...]
Posted: Thursday, November 5th 2009
Real-Time Search: Twitter, Facebook and Beta-Bing
In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality [...]
Posted: Thursday, October 22nd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Technorati to Reposition as Blogger Rival
Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid.
The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week:
Become a Techn [...]
Posted: Tuesday, September 8th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Veodia Snaps Up Screen Capture Startup
Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France.
ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow [...]
Posted: Friday, June 19th 2009
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting
Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years.
46% claim it is still growing despite the recession, according to a survey by Weber Shandwick ( [...]
Posted: Friday, February 13th 2009
Agent Provocateur Taps Modern Women Through Social Media
With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term.
Attention-grabbing elements that have characterized past Agent Provocateur campaigns -- images of celebrities riding mechanical bulls, or virtual [...]
Posted: Tuesday, February 10th 2009
Veoh Revamps Video Search Plugin
Video site Veoh has released an update of its browser plugin, Veo Video Compass.
Available for Firefox 3 and Internet Explorer 7, Video Compass gives users a changing array of videos related to search queries they conduct and pages they visit. The videos appear a stream at the top of their browsers.
Clips are gleaned from Veoh -- whose videos are prioritized -- and YouTube. Users may play the media directly from the stream.
Google, Yahoo and other major search engines are currently supp [...]
Posted: Thursday, January 22nd 2009
One-Quarter of Americans Watch Video on Mobile Phones
Consumers in the US watch more TV and mobile video than those in Germany, Sweden and urban China.
And while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results from the first phase of Cisco's Visual Networking Index (VNI) Pulse survey ( [...]
Posted: Friday, January 9th 2009
'Times Extra' Ports Third Party Content to NYT Homepage
Last week The New York Times launched Times Extra in beta.
The latter aggregates news headlines from other publications -- including blogs -- and attaches them to relevant articles on The New York Times homepage.
"The days when content sites were afraid to link to other sites are over," proclaimed CTO-digital operations Marc Frons, referring to old content publisher fears that linking to third-party sites would contribute to "leakage" -- when users on a given site leave after clicking on a [...]
Posted: Monday, December 8th 2008
C-Suite Execs Voraciously Consume Print, TV, Internet
Despite gloom-and-doom reports for traditional print and broadcast media, C-Suite execs in the US -- the highest echelon in business -- remain heavy consumers of newspapers, TV and magazines in addition to online sources, according to the Business Elite: USA 2008/2009 Survey (pdf) from Ipsos Mendelsohn, MarketingCharts [...]
Posted: Thursday, December 4th 2008
SanDisk Uses Social Channels to Push Cyber Monday Sale
Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of advertising with ads and flyers, SanDisk hopes to "reach consumers in an engaging way," reports ClickZ. Using social media instead of ad buys also made the effort a lot cheaper, a SanDisk spokesman admitted.
Calling it a "seeding campaign," Cohn [...]
Posted: Monday, December 1st 2008
Online Reviews Second Only to WOM in Purchase Influence
Online reviews and comments written by users -- often overlooked by marketers in favor of things they can control -- are disproportionately influential to consumer buying decisions.
What's more, reviews are second only to personal word-of-mouth in terms of purchasing influence among Americans, according to research from Rubicon Consulting, MarketingCharts [...]
Posted: Monday, December 1st 2008
55% of CMOs Are Disinterested in Social Networks
Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts [...]
Posted: Monday, December 1st 2008
How-To: Using Social Media Strategically (Pt II)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and [...]
Posted: Wednesday, November 26th 2008
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Food Brands, Retailers Roll out Thanksgiving Promos
From Wal-Mart's $35 dinner for 8 to Butterball's "turkey texts" to Papa John's night-before-Thanksgiving pizza offer, food makers and sellers are busting out deals and marketing in time for next week's holiday, reports Retailer Daily.
Wal-Mart is advertising that shoppers can buy a [...]
Posted: Friday, November 21st 2008