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Online Tools Push E-Tailer Profits. Too Bad Few Use Them

E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion. One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp  [...]
Posted: Friday, March 19th 2010

Industry Buzz & News: 3/11/10

Ad Technologies: YouTube pulls the trigger on mobile ads. Why ad blocking is devastating to the sites you love. Technical Innovation: Avatar director James Cameron: 3D promising, but caution   [...]
Posted: Thursday, March 11th 2010

Industry Buzz & Snippets: 02/04/10

Campaigns: Case study: Direct mail, SMS lift reward program. Search: Google updates online ad patent. Troubleshooting tips from AdSense. Mob  [...]
Posted: Thursday, February 4th 2010

Industry Buzz & Snippets: 01/26/10

Measurement: Media measurement consortium adds Microsoft, Gannett, Hearst. ComScore and Quantcast spar over methods. ComScore explains evolution of Media Metrix 360.  [...]
Posted: Tuesday, January 26th 2010

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Tweetlevel Measures Relevance, Not Followers

PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site. Importance and Trust  Tweetlevel does take into account how many people are  [...]
Posted: Friday, November 13th 2009

New Twitter 'Lists' Connect Pro Sports Fans

The National Hockey League (NHL) is using Twitter’s new "Lists" tool to connect and share online conversations by its fans regarding the league’s individual teams. The league’s initiative is among the first examples of a major brand using the recently-debuted Twitter “Lists” function, which lets users create groupings of their favorite users that others can easily keep tabs on. The feature enables users to fo  [...]
Posted: Tuesday, November 3rd 2009

Impatient Brands Debut Real-Time Tweets in Ads

Unwilling to wait for Twitter to come up with a monetization strategy for its microblogging site, impatient newspapers, brand marketers and non-profits are already beginning to harness tweets in their own real-time ads. Sony Moves Ahead In one example, the new wireless Sony Reader ad, "Words Move Me," is a "literary clone of Twitter"   [...]
Posted: Thursday, October 29th 2009

Real-Time Search: Twitter, Facebook and Beta-Bing

In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results. A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality   [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

College Women Blog, Use SocNets More

College students are four times more likely to blog than other online adults. And the popularity of blogging among this demographic is driven largely by women, which are three times more likely to blog than male counterparts, according to a study by   [...]
Posted: Friday, December 5th 2008

C-Suite Execs Voraciously Consume Print, TV, Internet

Despite gloom-and-doom reports for traditional print and broadcast media, C-Suite execs in the US -- the highest echelon in business -- remain heavy consumers of newspapers, TV and magazines in addition to online sources, according to the Business Elite: USA 2008/2009 Survey (pdf) from Ipsos Mendelsohn, MarketingCharts   [...]
Posted: Thursday, December 4th 2008

55% of CMOs Are Disinterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts   [...]
Posted: Monday, December 1st 2008

Marketers Still Face Steep Web 2.0 Learning Curve

The majority of marketing executives are still in the early, experimental phases of using and measuring social media. 80% have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG),   [...]
Posted: Wednesday, November 12th 2008

Financial Services Firms Lag in Digital Marketing

Nearly half of marketers at financial services firms say digital initiatives will be integral to their marketing within two years, but their lack of experimentation, low digital budgets and difficulty with measurement are preventing them from realizing digital's full potential now, according to a survey from MarketBridge and SourceMedia  [...]
Posted: Friday, October 31st 2008

Consumers Slow to Adopt High-End Mobile Features

Despite rapidly increasing use of and demand for more sophisticated, feature-filled mobile devices in the US, the higher-end capabilities they afford - such as email, internet access, video and games - remain vastly underused by consumers, according to a survey from Accenture, MarketingCharts   [...]
Posted: Wednesday, October 29th 2008

Acne, ADHD Sufferers Watch the Most 'Net TV

Less than half of US consumers watch TV live, and people who have acne and attention deficit hyperactivity disorder (ADHD) are more likely than those with other medical conditions to watch streaming or downloaded TV programs online, according to the Cybercitizen Health v8.0 consumer study from Manhattan Research, MarketingCharts   [...]
Posted: Wednesday, October 22nd 2008

Mainstream Blogging: Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati's 2008 State of the Blogosphere Report, MarketingCharts writes.  [...]
Posted: Wednesday, October 8th 2008