Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 88 | 54 |
| » ad pricing | 18 | 124 |
| » ad selling | 63 | 79 |
| » ad targeting | 88 | 54 |
| » advertainment | 18 | 124 |
| » affiliate marketing | 8 | 134 |
| » agencies & ad departments | 22 | 120 |
| » alternative marketing | 30 | 112 |
| » Asia/Pacific | 2 | 140 |
| » automotive | 2 | 140 |
| » b2b | 3 | 139 |
| » best practices | 6 | 136 |
| » biz buzz | 41 | 101 |
| » branding | 33 | 109 |
| » broadband | 4 | 138 |
| » campaigns & creatives of note | 22 | 120 |
| » co-op marketing & partnerships | 13 | 129 |
| » computers & tech | 8 | 134 |
| » consumer packaged goods | 2 | 140 |
| » CRM | 2 | 140 |
| » cross media | 10 | 132 |
| » demographics | 9 | 133 |
| » direct marketing | 5 | 137 |
| » domain names | 14 | 128 |
| » don't believe the hype | 2 | 140 |
| » e-commerce | 9 | 133 |
| » email marketing | 7 | 135 |
| » entertainment | 19 | 123 |
| » Europe | 3 | 139 |
| » finance | 3 | 139 |
| » healthcare | 1 | 141 |
| » How-to | 1 | 141 |
| » I-PR & business communications | 1 | 141 |
| » instant messaging marketing | 5 | 137 |
| » legal, government & regulation | 10 | 132 |
| » loyalty & retention | 5 | 137 |
| » major account moves | 4 | 138 |
| » major brands | 22 | 120 |
| » major players news | 55 | 87 |
| » measurement & analytics | 15 | 127 |
| » media convergence | 22 | 120 |
| » minorities | 1 | 141 |
| » mobile marketing | 17 | 125 |
| » multi-channel marketing | 12 | 130 |
| » new and improved | 20 | 122 |
| » nonsense & parodies | 1 | 141 |
| » online ad market | 73 | 69 |
| » pearls of wisdom | 9 | 133 |
| » people | 1 | 141 |
| » personalization | 9 | 133 |
| » political parties & organizations | 3 | 139 |
| » privacy | 5 | 137 |
| » promotions | 7 | 135 |
| » publishing | 76 | 66 |
| » research & stats | 16 | 126 |
| » rich media | 23 | 119 |
| » search engine marketing | 34 | 108 |
| » sex sells | 1 | 141 |
| » signs of what's to come | 34 | 108 |
| » small business | 5 | 137 |
| » spam & anti-spam | 4 | 138 |
| » Spanish-speaking | 1 | 141 |
| » syndication & RSS | 25 | 117 |
| » technical innovation | 13 | 129 |
| » telecom | 2 | 140 |
| » text ads | 22 | 120 |
| » tools & software | 43 | 99 |
| » top stories | 29 | 113 |
| » user experience | 15 | 127 |
| » viral marketing & social media | 39 | 103 |
| » women | 8 | 134 |
| » worst practices | 4 | 138 |
| » Youth | 7 | 135 |
Ragu Dads Fight Back Against Stereotype
Generally speaking women, particularly mothers, are seen as controllers of the purse strings and therefore the ideal target by marketers. Not that this is inaccurate - there are any number of studies to support this point. But marketers are making a mistake when, as they focus on women, they pander to outdated stereotypes lampooning men.
Ragu is learning this lesson right now, according to a post in Relevant [...]
Posted: Thursday, September 29th 2011
Sponsorships' Rapid Growth Prompts New Look at Category
Internet ad revenues are still posting strong growth, according to the latest figures from the Interactive Advertising Bureau, rising 23.2% to $14.9 billion in the first half of the year. Leading the charge is display-related advertising — a category that includes banner ads, rich media, digital video and sponsorships. It is the latter two, digital video and sponsorships, tha [...]
Posted: Wednesday, September 28th 2011
Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly
Social Media:
Major changes expected at Facebook's f8 conference.
Facebook employee [...]
Posted: Thursday, September 22nd 2011
The Merits and Drawbacks of Recruiting Bloggers to Your Brand
Marks & Spencer has developed a Facebook campaign with digital agency Profero with the goal of targeting fashion bloggers. The campaign asks a select group of influential bloggers to make their own Limited Collection, writes Marketing Magazine. The point is to highlight the retailer push to develop more distinctive personali [...]
Posted: Monday, September 12th 2011
Mommy Bloggers Part of Procter & Gamble's Ad Push
Procter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the fiscal year. That is an all-time record both in absolute terms and as a share of sales for the company, Ad Age reports.
One of the initiatives under way, [...]
Posted: Monday, August 8th 2011
Coupon Factory Launches Via 800 Mommy Bloggers
Digital agency Rockfish Interactive has launched a new service that allows companies to create and insert coupons for their products into social media conversation via a force of some 800 Mommy bloggers. The self-serve platform, Coupon Factory, is part coupon creation, part analytics engine and very similar to Google AdWords, chief marketing officer Dave Knox says ( [...]
Posted: Monday, April 11th 2011
Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom
Online Video:
Vevo fuses artists and athletes in new web series.
Social Media:
TV industry taps social media to keep viewers' attention.
Internet Strategies:
In a cutthroat world, so [...]
Posted: Monday, February 21st 2011
Top News: Verizon iPhone is here | Yahoo preps for digital newsstand | Apple TV aims at Xbox? | How did Wordpress win?
Verizon iPhone:
Verizon iPhone launch greeted by small crowds.
Piper thinks Android [...]
Posted: Thursday, February 10th 2011
Top News: Why didn't Steve Jobs unveil the Verizon iPhone? | Google Places app | Android vulnerable to malware | Yahoo TV
Mobile Computing:
Why Steve Jobs didn't unveil the Verizon iPhone.
Apple will not allow Verizon to preload software on iPhone.
Google releases new [...]
Posted: Wednesday, January 12th 2011
Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK
Black Friday:
Promotions, tradition lure shoppers on Black Friday.
Bargains bring out the crowds.
Holiday sales forecast:
E-Commerce growing [...]
Posted: Friday, November 26th 2010
Top Tech News: Google expands product ads | iAd boosts Apple's rivals | 53% of mobile search is local | Amazon's PR disaster
Online Ad Market:
Google expands product ads in search.
Mobile Marketing:
iAd is helping Apple's rivals.
Mobile Search:
Microsoft [...]
Posted: Friday, November 12th 2010
Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android
People:
Departing Microsoft visionary Ray Ozzie sees "post-PC" world.
Ad Technologies:
Adobe works up new ad format for smartphones.
Testing a bar code technology for 2-D smartphones. [...]
Posted: Tuesday, October 26th 2010
Top Industry News for 10-08-10: IBM survey says mobile apps will dominate enterprise
Mobile Marketing:
IBM survey says mobile apps will dominate enterprise.
Yahoo's Katz: A year ago we could name all our mobile advertisers.
Sprint's new ID service is not about the apps, it's [...]
Posted: Friday, October 8th 2010
Top Industry News for 8-19-10: Facebook unveils location-based service
Social Media:
Facebook unveils location-based service.
Mobile Marketing:
Apple shutting down Quattro to focus exclusively on iAd.
[...]
Posted: Thursday, August 19th 2010
Industry Buzz & News: 6/08/10
Mobile Computing:
Apple unveils new iPhone to dial back Android rivalry.
What you need to know about the iPhone 4.
Ad Technologies and Vendors:
Foreign-built mobile ad network [...]
Posted: Tuesday, June 8th 2010
Industry Buzz & News: 6/03/10
Online Ad Market:
AdMob launches iPad ads.
Google sued for click fraud for first time in five years.
Google TV has doubters in Steve Jobs, anal [...]
Posted: Thursday, June 3rd 2010
Industry Buzz & News: 5/28/10
Ad Technologies:
YouTube launches audience interaction tool.
Campaigns & Creatives:
Macy's Memorial Day ads leverage customer data for custom effect.
Haier, Weather Channel in cr [...]
Posted: Friday, May 28th 2010
Industry Buzz & News: 4/07/10
Search:
Google's AdMob deal may be in trouble.
Ad Technologies:
TidalTV taps LiveRail to grow online inventory.
Campaign & Creatives:
LeBron sells the tickets, so [...]
Posted: Wednesday, April 7th 2010
Industry Buzz & News: 3/11/10
Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution [...]
Posted: Thursday, March 11th 2010
Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want
Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook.
For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r [...]
Posted: Friday, March 5th 2010