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- Showing 1 - 12 of 12
How-To: Track Rep and Keywords from a Unified Feed
In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands.
To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple [...]
Posted: Wednesday, July 15th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009
How-To: Using Social Media Strategically (Pt II)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and [...]
Posted: Wednesday, November 26th 2008
How-To: Using Social Media Strategically (Pt I)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow -- while we w [...]
Posted: Wednesday, November 19th 2008
How-To: Managing a Blog Crisis Like a Pro
A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do?
One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c [...]
Posted: Wednesday, September 10th 2008
How-To: 15 Tips for Effective Web Design
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
To this end, Host-Review compiled 15 tips to help your site stand out:
1. Use a consistent color scheme.
The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors [...]
Posted: Wednesday, August 13th 2008
How To: A Beginner's Guide to Building Web Widgets
Marketers are expected to spend about $40 million on web widgets this year. This guide will teach you how to build and embed simple web widgets at no cost (besides an investment of time).
It's free, easy and takes about five minutes to roll out your first creation.
One of the best things about widgets is that you can enable sharing. Sharing widgets means more mashing of you [...]
Posted: Wednesday, June 25th 2008
How-To: Gathering Market Intelligence from Social Media
Gleaning data from social media resources is daunting, but not unfeasible. Much of it comes down to knowing what you're looking for, how to search for it, and where to run the query.
Opening tips before leaping in:
1. List appropriate keywords. Make it clear what you are looking for. To glean data about demographic interest in a film, don't just use the title. Consider the names of characters, and resonant scenes in the movie itself. "Bear fight" might be a good supplement [...]
Posted: Wednesday, June 18th 2008
How-To: 7 Tactics for Getting Online Readers to Stick
This article was written by CEO Nate Whitehill of Unique Blog Designs. It works best for those seeking to build brands through blogging, but is also adaptable to companies wishing to maximize their online content development.
Here are seven tried and tested methods to get visitors to become regular readers, be it through RSS subscriptions or simply by reading a good [...]
Posted: Wednesday, June 11th 2008
How-To: 9 Basic SEO Tips
Search Engine Optimization (SEO), one component of search engine marketing (SEM), is the process of fortifying a website so it is more likely to appear in a high position when users conduct a search with keywords related to the website's offerings.
Here are a few basic SEO tricks:
1. Find out how well you rank online. You can do this at Alexa.com, which wil [...]
Posted: Wednesday, March 19th 2008
How-To: Identifying Influencers, Neutralizing Detractors
The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge.
But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary.
Tips on Locating Your Influencers:
Write down the top 50 people or groups that impact buying decisions for a spe [...]
Posted: Wednesday, February 27th 2008
How-To: 10 Enterprise Blogging Trends for 2008
How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry professionals.
How-To is not composed of universal truths, so be sure to conduct follow-up research and make decisions that ultimately serve the success of your company.
Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog.
The tips follow thus:
ROI based on Search Engine Optimizati [...]
Posted: Wednesday, February 20th 2008
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