Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 128 | 151 |
| » ad pricing | 16 | 263 |
| » ad selling | 85 | 194 |
| » ad targeting | 71 | 208 |
| » ad technologies & vendors | 55 | 224 |
| » advertainment | 26 | 253 |
| » affiliate marketing | 6 | 273 |
| » agencies & ad departments | 33 | 246 |
| » alternative marketing | 89 | 190 |
| » Asia/Pacific | 7 | 272 |
| » automotive | 5 | 274 |
| » b2b | 8 | 271 |
| » best practices | 12 | 267 |
| » biz buzz | 104 | 175 |
| » branding | 38 | 241 |
| » broadband | 18 | 261 |
| » campaigns & creatives of note | 28 | 251 |
| » case studies | 1 | 278 |
| » co-op marketing & partnerships | 23 | 256 |
| » computers & tech | 16 | 263 |
| » consumer packaged goods | 2 | 277 |
| » CRM | 2 | 277 |
| » cross media | 17 | 262 |
| » demographics | 23 | 256 |
| » direct marketing | 12 | 267 |
| » domain names | 25 | 254 |
| » don't believe the hype | 5 | 274 |
| » e-commerce | 19 | 260 |
| » email marketing | 7 | 272 |
| » entertainment | 49 | 230 |
| » Europe | 7 | 272 |
| » events | 2 | 277 |
| » finance | 6 | 273 |
| » global | 3 | 276 |
| » healthcare | 2 | 277 |
| » I-PR & business communications | 16 | 263 |
| » instant messaging marketing | 6 | 273 |
| » intrusive formats | 1 | 278 |
| » Latin America | 1 | 278 |
| » legal, government & regulation | 21 | 258 |
| » loyalty & retention | 14 | 265 |
| » major account moves | 1 | 278 |
| » major brands | 58 | 221 |
| » Marketing | 1 | 278 |
| » measurement & analytics | 19 | 260 |
| » media convergence | 31 | 248 |
| » minorities | 3 | 276 |
| » mobile marketing | 20 | 259 |
| » multi-channel marketing | 12 | 267 |
| » new and improved | 47 | 232 |
| » nonsense & parodies | 5 | 274 |
| » online ad market | 71 | 208 |
| » pearls of wisdom | 5 | 274 |
| » people | 31 | 248 |
| » personalization | 12 | 267 |
| » political parties & organizations | 19 | 260 |
| » privacy | 8 | 271 |
| » promotions | 12 | 267 |
| » publishing | 179 | 100 |
| » research & stats | 45 | 234 |
| » rich media | 29 | 250 |
| » search engine marketing | 55 | 224 |
| » Segmentation & Markets | 1 | 278 |
| » seniors | 1 | 278 |
| » sex sells | 1 | 278 |
| » signs of doom | 5 | 274 |
| » signs of what's to come | 82 | 197 |
| » small business | 10 | 269 |
| » spam & anti-spam | 6 | 273 |
| » Spanish-speaking | 2 | 277 |
| » syndication & RSS | 44 | 235 |
| » technical innovation | 12 | 267 |
| » telecom | 4 | 275 |
| » text ads | 33 | 246 |
| » tools & software | 57 | 222 |
| » top stories | 81 | 198 |
| » travel | 2 | 277 |
| » user experience | 34 | 245 |
| » viral marketing & social media | 41 | 238 |
| » women | 7 | 272 |
| » worst practices | 26 | 253 |
| » Youth | 9 | 270 |
Top News: LinkedIn, Facebook IPOs | Apple near cloud music deals | Apple tells Senate it does not track locations | Kindle books outsell print versions |
Business Strategies:
What LinkedIn means for Facebook IPO.
Exclusive: Apple near cloud-music deals.
Search:
Google launches Inside Search [...]
Posted: Friday, May 20th 2011
Top News: Verizon lands the iPhone, to boost mobile ad market | Providers ramp up battle of the 4G plans | Is Facebook peaking? |
Broadband:
Whatever 4G means, the ad battle has begun.
Mobile Computing/Marketing:
Verizon to announce it will be offering the iPhone.
Verizon iPhone to boost mobi [...]
Posted: Monday, January 10th 2011
Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android
People:
Departing Microsoft visionary Ray Ozzie sees "post-PC" world.
Ad Technologies:
Adobe works up new ad format for smartphones.
Testing a bar code technology for 2-D smartphones. [...]
Posted: Tuesday, October 26th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Twitter's Commercial Push Signals Move to Monetize
In a move that appears to signal an attempt by Twitter to finally monetize its user base, the company will start selling corporate accounts to brands by the end 2009.
Though Twitter co-founder Biz Stone had hinted at such an initiative earlier this year, he fleshed out the concept this week at an industry event in London, where he said a pay-for package will offer verified streams and analytic [...]
Posted: Friday, November 20th 2009
PR Firms Build New Tools for Social Monitoring, Metrics
While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella.
The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which [...]
Posted: Thursday, November 19th 2009
Will TwitterPeek be Darling or Dud?
In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets.
TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c [...]
Posted: Wednesday, November 4th 2009
Real-Time Search: Twitter, Facebook and Beta-Bing
In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality [...]
Posted: Thursday, October 22nd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009
Dell, Moonfruit Claim Twitter Campaigns Effective
At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007.
Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign [...]
Posted: Tuesday, August 25th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
AP Software Tracks Appropriation of Content
The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online.
Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year, [...]
Posted: Monday, July 27th 2009
Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs
Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process.
La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court, [...]
Posted: Monday, June 8th 2009
Twitter to Move into Business Mainstream
More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.
[...]
Posted: Monday, June 1st 2009
VideoEgg Sports 'Stretchy' Ads for Social Sites
San Francisco-based ad network Video Egg introduced Twig, an AdFrames unit designed for "long" web pages -- social sites where users must scroll in order to read comments and extended content.
The offering was designed specifically with blogs in mind. By attaching the ad to the top or bottom of a page and staying within view as users scroll up or down, Twig increases brand exposure to audiences accustomed to skimming. ( [...]
Posted: Thursday, April 16th 2009
Facebook Eclipses Google Referrals on Some Sites
For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google.
Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter.
The social network generates slightly over one-third of Google's unique visit [...]
Posted: Thursday, March 12th 2009