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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 17 | 41 |
| » women | 4 | 54 |
| » worst practices | 2 | 56 |
| » Youth | 4 | 54 |
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
55% of CMOs Are Disinterested in Social Networks
Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts [...]
Posted: Monday, December 1st 2008
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Most Mobile Phone Buyers are Influenced by Web WOM
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs, according to the Media Influence on Consumer Choice survey by Ad-ology, MarketingCharts [...]
Posted: Monday, October 20th 2008
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Most Use 'Net at Work, 50% Check Work Email on Weekends
Fully 72 percent of employed adults in the US use the internet and email at least sometimes while they are at work, and 50 percent of those email users say they check their email on weekends, according to a report from the Pew Research Center's Internet & American Life project ( [...]
Posted: Tuesday, September 30th 2008
Nearly 70% of Online Adults Use Social Media, Often Research Products
More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools - [...]
Posted: Tuesday, September 23rd 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
Web 2.0 Proves Handy for Integrating Brand and Direct Marketing
Web 2.0 paves the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that improves brand awareness and perception.
More importantly, all that work can generate sales and leads, according to a new report, MarketingCharts [...]
Posted: Friday, May 2nd 2008
Consumers Use Social Media to Vent about Customer Service
To make purchasing decisions, affluent online consumers use social media channels to share customer-service experiences and learn about others', according to a new study from the Society for New Communications Research, MarketingCharts reports.
[...]
Posted: Thursday, April 24th 2008
Influential Online Hispanic Consumers: Super 'E-fluentials'
Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
Bel [...]
Posted: Thursday, April 3rd 2008
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
Alternative Media Poised for Strong Growth in '08, Despite Slowing Economy
Spending on alternative media in the US jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007.
That rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts [...]
Posted: Thursday, March 27th 2008
BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads
Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts).
The top three new [...]
Posted: Thursday, March 20th 2008
Research Recap of 2008 Academy Awards Released
94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast.
Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, [...]
Posted: Tuesday, March 4th 2008
Academy Awards - Fewest Viewers in Decades
This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports.
According to Nielsen's [...]
Posted: Thursday, February 28th 2008
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Web 2.0 Experience on 93% of Marketers' 2008 To-Do Lists
Half of online businesses plan to add "Web 2.0" online capabilities to their sites in six months.
Over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports M [...]
Posted: Friday, February 8th 2008
Online Marketers: Email Beats Search, Display Advertising
Eight in 10 marketers call email the best-performing medium, beating search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07, writes MarketingCharts.
[...]
Posted: Thursday, January 24th 2008