Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 8 | 6 |
| » ad selling | 4 | 10 |
| » ad targeting | 7 | 7 |
| » ad technologies & vendors | 8 | 6 |
| » advertainment | 1 | 13 |
| » agencies & ad departments | 2 | 12 |
| » alternative marketing | 6 | 8 |
| » best practices | 2 | 12 |
| » biz buzz | 7 | 7 |
| » co-op marketing & partnerships | 1 | 13 |
| » CRM | 1 | 13 |
| » cross media | 1 | 13 |
| » direct marketing | 3 | 11 |
| » domain names | 1 | 13 |
| » e-commerce | 5 | 9 |
| » email marketing | 3 | 11 |
| » instant messaging marketing | 1 | 13 |
| » major brands | 3 | 11 |
| » major players news | 6 | 8 |
| » media convergence | 2 | 12 |
| » mobile marketing | 2 | 12 |
| » multi-channel marketing | 4 | 10 |
| » new and improved | 2 | 12 |
| » online ad market | 6 | 8 |
| » people | 1 | 13 |
| » promotions | 1 | 13 |
| » publishing | 8 | 6 |
| » research & stats | 4 | 10 |
| » rich media | 2 | 12 |
| » search engine marketing | 5 | 9 |
| » signs of what's to come | 5 | 9 |
| » syndication & RSS | 2 | 12 |
| » technical innovation | 1 | 13 |
| » text ads | 4 | 10 |
| » tools & software | 4 | 10 |
| » top stories | 1 | 13 |
| » viral marketing & social media | 2 | 12 |
| » worst practices | 2 | 12 |
- Showing 1 - 14 of 14
Google's Ad Server Market Share at 57%
Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.
[...]
Posted: Wednesday, January 7th 2009
Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num [...]
Posted: Monday, October 6th 2008
Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market
AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner.
BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf [...]
Posted: Wednesday, September 24th 2008
Yahoo to AMP Up Online Publisher Opportunities
Yahoo has revealed news of a new online ad system intended to improve affiliate sales for graphical and other forms of premium advertising.
The system, dubbed AMP (formerly Apex), enables marketers to put ads on their sites, Yahoo sites, and sites participating in Yahoo's publisher network. Ads may target audiences by demographic profile, geography or online behavior, [...]
Posted: Monday, April 7th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Blog Widgets Bring Dollars to Bloggers
With a new service from Mpire, bloggers can choose from widgets that point shoppers to Amazon and eBay, reports The Seattle Post-Intelligencer.
Widgets are snippets of code that users place on a website. A small icon can bring clickers to Amazon or eBay. The widgets are free and those using them may keep 100 percent of the revenue from subsequent sales.
The co [...]
Posted: Friday, May 11th 2007
Online Marketers Spill Beans on Best, Worst Tactics
Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech.
The ad:tech early-adopte [...]
Posted: Friday, February 2nd 2007
BlogKits, Bought by Forge, Bows Performance Marketing Network
Global performance marketing firm Forge Corporation Ltd. has acquired the BlogKits blogging network and is launching the first performance-marketing network built for bloggers, the company announced. BlogKits, intended to help match bloggers with advertisers, was acquired from Jim Kukral - recently appointed to Forge as the VP of branding and marketing. He will be respons [...]
Posted: Friday, July 14th 2006
eBay Launching Contextual Ad Program
As anticipated, eBay will be introducing an online contextual advertising system for eBay sellers to promote auctions, reports Reuters from the eBay Developers' Conference in Las Vegas. Contextual ads will be placed on other websites in exchange for a share of the resulting eBay sales. [...]
Posted: Monday, June 12th 2006
Think Buys IceRocket to Reach Blogosphere
Think Partnership plans to acquire blog search engine IceRocket from Mark Cuban, its sole investor, reports Red Herring. Though terms have not been disclosed, Think probably has some $20 million available for the IceRocket deal. Think Partnership "has a lot of revenue [...]
Posted: Friday, April 14th 2006
CafePress Introduces Tag-Based Ads for Affiliates
Online marketplace CafePress has added tag-based targeting capabilities to ads on websites in its affiliate program, allowing webmasters and bloggers to serve TopicAds ads based on the tags on their content, reports ClickZ. When a visitor arrives at a webpage, an appropriate ad is served based on the [...]
Posted: Wednesday, March 8th 2006
NY Times Sees Blogs as Affiliates
Once it institutes paid subscriptions for some of its most popular online content, the New York Times will likely turn to bloggers as affiliate marketers to help generate revenue, writes ClickZ, quoting The Times's senior VP of digital operations Martin Nisenholtz. The new NYTimes.com financial model will also consider a restructuring of site and content, including RSS feeds, to take advantage of the "trend to unbundle from the contain [...]
Posted: Wednesday, May 18th 2005
Blogstakes Raises the Stakes for Blog-Marketing Convergence
Blogstakes
Blogstakes aims to merge the weblog phenomenon with viral marketing. The basic premise is that Blogstakes gives stuff away in sweepstakes, and bloggers are incentivized to link to the contests because Blogstakes will award the same prize to both the randomly drawn winner and the referring blog. The web copy optimistically promises, "So if the prize is a truck, then the winning entry gets a truck, and the blog that sent them gets a truck too." [...]
Posted: Tuesday, August 19th 2003
Gizmodo Commerce Blog: Zero to 6,000 in 3 Months
BlogAds: Mondo Gizmodo
Blogtrepreneur Henry Copeland reports on the growing success of blogtrepreneur Nick Denton's Gizmodo project. Nick, founder of Moreover (headline syndication), made a chunk of change accidentally during the boom off of FirstTuesday (international tech networking), and he's used some of [...]
Posted: Wednesday, November 20th 2002
- Showing 1 - 14 of 14