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Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK

Black Friday: Promotions, tradition lure shoppers on Black Friday. Bargains bring out the crowds. Holiday sales forecast: E-Commerce growing  [...]
Posted: Friday, November 26th 2010

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]
Posted: Monday, October 26th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John Kerry

The Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section. The new channel shall include analysis from US foreign policy experts and bloggers worldwide. Contributors are expected to include Queen Noor of Jordan, John Kerry and Harvard professor Joseph Nye. Correspondents are expected to represent over 50 countries, and syndicated editorial content will also be f  [...]
Posted: Friday, December 5th 2008

Democrats More Politically Active than Republicans

Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press,   [...]
Posted: Friday, October 31st 2008

Wealthy Older Men Fuel Political Blog Growth

Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections. Visitors to such sites are more likely to be older, wealthier and male, according to a study of blog visitation by comScore, MarketingCharts writ  [...]
Posted: Friday, October 24th 2008

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]
Posted: Monday, September 29th 2008

Nielsen Issues Presidential Campaign Scorecard

Last week the Nielsen Company released an overview of the presidential campaign's summer progress, providing a look at candidates' online presence and buzz, advertising campaigns, as well as TV viewership for party national conventions, reports MarketingCharts. Among the   [...]
Posted: Wednesday, August 27th 2008

Youth Voters, Obama Supporters Lead Online Political Charge

Nearly half of all Americans (46 percent) have used the internet, email, or cell-phone text messaging to get news about the Presidential campaign, share views or mobilize others, according to a survey by the Pew Internet & American Life Project, reports MarketingCharts.   [...]
Posted: Friday, August 1st 2008

Obama Eclipses McCain in Online Buzz, Activity for May

In the month of May, Barack Obama's campaign website generated 1.7 million more hits than John McCain's, reports Nielsen Online (via Advertising Age). May was the last month of Democratic primary season. More data: In total, Obama drew 2.3 million unique visitors in May; McCain reaped just 563,000. The Obama campa  [...]
Posted: Tuesday, July 8th 2008

McCain Lags Behind Obama in Online Fundraising, Social Networking Popularity

The Republican party, represented by John McCain in the 2008 Presidential election race, lags behind Barack Obama's Democrats in online fundraising and social media, reports BusinessWeek. Republicans have devoted most of their focus to disseminating messages on traditional venues, including on TV -- which still costs plenty, but returns less audience share than in previous generations. Meanwhile, Democr  [...]
Posted: Monday, June 30th 2008

Just 2% of Political Ad Budgets to Be Spent Online

This year's national and local elections are generating record ad spend, including online, according to eMarketer, which estimates online spend from political campaigns and advocacy groups will reach $50 million this year (via MarketingCharts).   [...]
Posted: Friday, May 30th 2008

Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

Heavy Bloggers Engage with News, Entertainment Sites

"Heavy bloggers" -- 20 percent of US blog visitors, which account for 84 percent of all time spent on blog sites -- are more likely than the average internet user to consume news and entertainment content online, according to a comScore study, writes MarketingCharts. They are also more likely   [...]
Posted: Wednesday, March 12th 2008

Bloggers: Younger, More Educated, Ethnically Diverse

Bloggers are younger and better-educated, but earn less than the general US adult (18+) population. They are also more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch, MarketingCharts reports. Of users  [...]
Posted: Thursday, February 14th 2008

Obama Leads in Online Buzz, Favorite Sites by Visitors' Party Affiliation Issued

In the weeks (January 1-29) preceding Super Tuesday (today), Barack Obama drove the largest share of blog discussions* among presidential candidates still in the running, accounting for 0.59 percent of the total, while rival Hillary Clinton ranked a close second, according to Nielsen Online, MarketingCharts reports.   [...]
Posted: Tuesday, February 5th 2008

Political Campaign Spend to Reach All-Time High of $4.5B in '08

Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle. The figure will be driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by   [...]
Posted: Friday, December 7th 2007

Nonprofit Launches Blogads Campaign Rallying Public to Fight Bush Child Healthcare Veto

Nonprofit firm Families USA has launched a Blogads campaign responding to Bush's veto of a US$ 35 billion increase for the State Children's Health Insurance Program yesterday. The ads are unusual, presenting blog readers with a screengrab from a :30 video ad Families USA worked to produce surrounded by a faux video player.   [...]
Posted: Friday, October 5th 2007