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Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads

Ad Targeting: Advertisers offer new way to opt out of targeted online ads. Social Media: Facebook buys provider of user-generated travel guides. Online Ad Market: iPhone  [...]
Posted: Friday, July 9th 2010

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

SMB Ad Spend Undaunted by Economy

An overwhelming majority (81 percent) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months, according to the latest wave of the Local Commerce Monitor from The Kelsey Group and ConStat - via  [...]
Posted: Monday, September 8th 2008

AP Takes Bloggers on in Copyright Fight; Arrington Boycotts It

The Associated Press is battling small online news sites -- in essence, bloggers -- that have "quoted too heavily" from its stories, reports the Guardian. The news site takes issue with bloggers that quote large excerpts from a news story, even if they link to the original article. Irene Keselman, the intellectual property governance coordinator for the AP, sent a letter to the Dr  [...]
Posted: Monday, June 16th 2008

Jarvis: Time to Make Blog Advertising Work

Blogs, feeds, and podcasts - a potentially huge advertising market - have yet to be tapped, with no system in place for advertisers and bloggers to work together efficiently to realize that vast potential. That's the starting point of a column by Jeff Jarvis in AdAge proposing some solutions, including an open ad marketplace; the piece is nicely summarized by Poynter'  [...]
Posted: Tuesday, May 9th 2006

Battelle's FM Launches Blog Ad-Planning Tool

John Battelle's high-end blog ad network Federated Media Publishing has launched an automated ad-planning tool with a simple interface for finding relevant blogs on which to place ads by inputting targeting data such as age, sex, income and lifestyle,   [...]
Posted: Thursday, May 4th 2006

WaPo's Express Local Site Launched

Officially launched today, the Washington Post's new Express site, the online component of the Post's free daily commuter paper, integrates local, community content with Oodle's classifieds search database, reports ClickZ. A national airline is expected to spon  [...]
Posted: Tuesday, April 25th 2006

Google Acquires Blog Analytics Tool Measure Map

Google has acquired blog stat/analytics tool Measure Map from design firm Adaptive Path, paidContent writes, citing emails that the companies sent to clients. Jeffrey Veen, product director for Measure Map, and other members of the development team, will join Google. Measure Map is in alpha testing and looks like a "lite version" of Google Analy  [...]
Posted: Wednesday, February 15th 2006

TypePad Goes Down, Bloggers Bothered

Popular blogging service TypePad went offline late Thursday night as Six Apart was increasing disk storage redundancy, and as a result users were unable to post new stories - and posts written uploaded last week disappeared, writes Forbes.com. Six Apart said no posts had been permanently lost, but some bloggers' ire was raised, as might be expected, with many threatening to jump ship. Others,   [...]
Posted: Monday, December 19th 2005

Yahoo Offers Movable Type for Small Businesses

Yahoo Web Hosting has begun to offer Six Apart's Movable Type blogging software to small businesses and independent professionals seeking to maintain high-traffic blogs on a scalable, reliable platform, Yahoo announced yesterday. Six Apart has optimized Movable Type specifically for Yahoo's hosting environment to significantly increase speed and performance. Yahoo will in effect become the preferred supplier of Movable Type for small busin  [...]
Posted: Tuesday, December 13th 2005

Largest BlogAds Buy Is from MSNBC

Click to enlarge MSNBC today launched   [...]
Posted: Monday, December 12th 2005

Feedster Launches Self-Service RSS Ad Solution

Feedster this week announced the launch of an automated, self-service engine for the Feedster Media Network; the tool helps publishers sign up for and participate in Feedster's RSS ad solution. Advertisers will be able to reach users via RSS ads in some 20 channels, including technology, arts & entertainment, health & fitness and travel & recreation. Advertising on the Feed  [...]
Posted: Wednesday, November 9th 2005

Google Launches AdSense Referral Program

Google has introduced a referral program for AdSense publishers in an effort that's likely, at least in part, a response to Yahoo's encroachment on what Google sees as its turf. Google will reward AdSense publishers with $100 for each small publisher and blogger referred, paying the money after the new participants earn their first $100 in ad revenue,   [...]
Posted: Tuesday, November 8th 2005

FeedBurner Launches RSS Ad Network

FeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine months, reports ClickZ. The network will offer advertisers a choice of various categories: business, technology, current affairs, consumer electronics, entertainment and digital culture. The tech channel reaches 150,000 subscribers  [...]
Posted: Monday, November 7th 2005

2005 Is Web's Best Year for Growth

The web has grown more in 2005, having added 17 million websites thus far in the year, than it did at the height of the dot-com boom, in 2000, when the web grew by 16 million websites, reports the BBC, citing a study by internet monitoring firm Netcraft, which ascribes this year's growth to the large numbers of small businesses going online, firms making the most of web advertising schemes, and spammers. In its October 2005 survey,   [...]
Posted: Wednesday, October 12th 2005

Survey: Websites Work Well for SMBs

Some 76 percent of small and medium-sized businesses say they get plenty of leads from their websites; 57 said they generate some leads from their sites; and 57 percent said they have made money either directly through, or via offline purchases influenced by, their websites, according to the Summer 2005 Small and Medium-Sized Business Barometer survey by ISP Interland, reports InternetNews. Some 82 percent of SMBs that deploye  [...]
Posted: Monday, October 3rd 2005

Top 500 Blog List a Planning Tool for Lack of Others

Feedster's new list of what it calls the 500 top blogs, largely based on the ambient prevalence of links to those sites across the web, spawned several prominent discussions as to how useful blog media may be for advertisers. The list itself was published in part because of encouragement by some bloggers unhappy with the methods used by Technorati to rank its top 100. And the subtleties of these differences underlay the core of the issue of why blog medi  [...]
Posted: Thursday, August 18th 2005

Blog Firm Founders Profiled

The AP profiled husband and wife team Mena and Ben Trott, the founders of blog software maker Six Apart. The firm, until recently staffed by only six souls, has seven million users. The piece shows how the Trotts benefited from a bit of luck (bad, it turns out), brilliance and plenty of doggedness.   [...]
Posted: Wednesday, February 23rd 2005

Biz Blogging Surveyed

BtoB Online: Blogs help b-to-b publishers connect with their audiences BtoB Online surveyed blog experts on the prospects for companies to create their own blog sites as a means to help get exposure and help present their points of view in the right positioning. The responses it got from a wide variety of marketing, blog and research executives was pretty positive. Blogs aren't just for "marginal things wri  [...]
Posted: Thursday, September 16th 2004