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Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Industry Buzz & News: 5/28/10

Ad Technologies: YouTube launches audience interaction tool. Campaigns & Creatives: Macy's Memorial Day ads leverage customer data for custom effect. Haier, Weather Channel in cr  [...]
Posted: Friday, May 28th 2010

Online Tools Push E-Tailer Profits. Too Bad Few Use Them

E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion. One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp  [...]
Posted: Friday, March 19th 2010

Southwest, Smith Clash Illustrates Blogs' Marketing Role

It has been suggested that social media has pushed aside, to a certain extent, more traditional forms of marketing outreach such as press releases and corporate blogs. But the recent clash between Southwest Airlines and actor-director Kevin Smith illustrates blogs are necessary when you have a story to tell that goes beyond 140 characters. They also, when the content is compelling enough, can outperform other forms of marketing. Person of Size The clash between Smith and S  [...]
Posted: Tuesday, February 16th 2010

Middle-Aged Moms Swoon over New Moon

Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend. While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring. As an exampl  [...]
Posted: Tuesday, December 1st 2009

Retailers Reach Shoppers with Tweeter Holiday Deals

Major retailers in the US are using Twitter this holiday season to engage in instant, one-on-one conversations with their customers about sales, service and technical issues, shopping news, and other topics. The move represents the growing emergence of Twitter as a medium that can serve a range of previously separate outreach functions - including advertising, customer service, and news. Approximately 59% of online retailers plan to increase their use of Twitter this holiday season,   [...]
Posted: Tuesday, December 1st 2009

Email, IM, SocNets Top Online Sharing Channels

Despite the social media revolution,  more traditional forms of online networking such as email and instant messaging are still the most popular mediums for sharing content across the web, according to a recent study by Social Twist, which was based on an analysis of information exchanges using its Tell-a-Friend content-sharing widget. The repor  [...]
Posted: Wednesday, November 18th 2009

Real-Time Search: Twitter, Facebook and Beta-Bing

In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results. A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality   [...]
Posted: Thursday, October 22nd 2009

Move Over, Mama: Marketers Find Daddy Bloggers

Marketers seeking wholesome platforms with dedicated niche audience have a new well from which to draw: daddy bloggers. Mommy blogs like Dooce and The Pioneer Woman have enjoyed years of success and fawning attention from advertisers like Nike and houseware retailers, which lavish such publications with sponsorship and aesthetically pleasing advertisements. What's more, their audience is broad, aggressive and   [...]
Posted: Friday, August 28th 2009

Only 8% of Advertisers Deem Twitter an Effective Promo Tool

Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll. The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ  [...]
Posted: Tuesday, July 28th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Swine Flu Wiggles into 2% of Tweets; Searchers, Bloggers Fuel Fire

As reports of swine flu outbreak reached beyond Mexican borders and into the US and other parts of the world last week, the number of Americans searching for information about the virus skyrocketed -- as has the number of related blog posts, Tweets and advertisers looking to capitalize on the increased interest, according to separately released data from comScore, Inc. and Nielsen. Swine-Flu Con  [...]
Posted: Tuesday, May 5th 2009

Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day

Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts   [...]
Posted: Monday, April 27th 2009

Facebook Eclipses Google Referrals on Some Sites

For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google. Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter. The social network generates slightly over one-third of Google's unique visit  [...]
Posted: Thursday, March 12th 2009

Social Networks, Blogs More Popular than Email

More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these "member communities" is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online (  [...]
Posted: Tuesday, March 10th 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Scout Labs Monitors Brand Buzz Across Interwebs -- for a Pittance

San Francisco-based Scout Labs has launched a suite of buzz monitoring tools, intended to help marketers monitor discussions about their brands across free-form media, like social networks and consumer-generated content destinations. "We're not the first people to have this idea of helping companies make sense of what's going on across the Internet," said CEO Jenny Zeszut in an  [...]
Posted: Wednesday, February 18th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

University-Focused Microblogging Platform Exits Beta

Wiggio, a Twitter-style microblogging service for college students, came out of beta last week. Microblogging is an increasingly popular form of real-time communication that went mainstream with Twitter. It is the process of publishing short, conversational messages to a large number of readers, which can instantly respond or disseminate the message to others. Like Yammer, a subsc  [...]
Posted: Wednesday, February 4th 2009