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Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Top News: Twitter buys Posterous | SXSW | E-texbook revolution

Social Media: Twitter buys Posterous (So you'd better move your content to Tumblr ASAP). Facebook risks annoying users with push into mobile ads. SXSW: As SXSW   [...]
Posted: Tuesday, March 13th 2012

Top News: iPad 3 | AdWords terms get clarification | Video game sales plunge

iPad 3: The iPad is unbeatable. Mobile hotspot included in Verizon’s iPad 4G LTE data plan. Apple may   [...]
Posted: Friday, March 9th 2012

Guest Bloggers: Another Tactic to Revive the Corporate Blog Model

Boehringer Ingelheim is another company that hasn't heard that corporate blogging is peaking.   The pharmaceutical company plans to launch a corporate blog soon, according to PMLiVE to be c  [...]
Posted: Wednesday, February 1st 2012

Corporate Blogs Have Supposedly Peaked

Earlier this month JDA Software Group launched a new corporate blog called Supply Chain Nation.  The software company positions it a forum for real-time conversations about industry trends, best practices and market insights around supply chain, merchandising and pricing innovation. It will feature lead expert bloggers, according to Apparel. "We want it to   [...]
Posted: Monday, January 30th 2012

Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions

Online Ad Market: Banner future for digital advertising. Search: Google’s jaw-dropping sponsored post campaign for Chrome. Google is   [...]
Posted: Tuesday, January 3rd 2012

Court Cases Separates Blogger from Journalist Category

Crystal Cox, a woman sued by investment firm Obsidian Finance Group for defamation, lost her bid in court to use the media shield laws as a defense. Cox, who writes several blogs, including industrywhistleblower.com,  judicialhellhole.com,  and obsidianfinancesucks.com, was sued by the firm for statements she made that appeared to be more fact  [...]
Posted: Wednesday, December 7th 2011

Saks' Online Makeover

Saks Fifth Avenue has revamped its online presence, via collaboration with Acquity Group. The new online offering, Saks Direct, comes with several improvements to the online retail experience, including: The deployment of an interactive merchandising tool, a proprietary application licensed and customized for Saks Direct, which has led to a 30% reduction in product setu  [...]
Posted: Wednesday, November 23rd 2011

Closing Bell: W3C privacy draft | Google Music sneak peak | Disney acquires mommy blog platform

Privacy: W3C announces first draft of standard for online privacy. Mobile Computing: iOS number 1 on developer interest list while iPhone 4 best selling mobile phone in Q3 2011. Customer Support:   [...]
Posted: Monday, November 14th 2011

Macy's Adds Blog to Online Presence

Macy's has launched a new blog, mBLOG, that will feature tips from Macy's staff as well as from experts from such sites as Fashionista.com and FoodRepublic.com. Social Savvy It is not surprising that Macy’s is launching the blog - the department store is a social media leader for its i  [...]
Posted: Friday, October 28th 2011

Top News: Groupon discounts IPO | Federated Media and WordPress | Tablets outpace PCs?

Finance: Groupon discounts IPO. Coupon craze continues with CouponCabin raising $54 million. Online Ad Industry: Federated Media   [...]
Posted: Thursday, October 20th 2011

Top News: iPhone 4| HuffPo's 1B monthly page views | Chrome browser could reach 20%

Mobile Computing: New iPhone risks same old same old. Gizmodo Exclusive: Looks like there will be a cheaper iPhone 4, made in Brazil. iOS's Internet market share hits a record 54.65%.  [...]
Posted: Monday, October 3rd 2011

Ragu Dads Fight Back Against Stereotype

Generally speaking women, particularly mothers, are seen as controllers of the purse strings and therefore the ideal target by marketers. Not that this is inaccurate - there are any number of studies to support this point. But marketers are making a mistake when, as they focus on women, they pander to outdated stereotypes lampooning men. Ragu is learning this lesson right now, according to a post in Relevant  [...]
Posted: Thursday, September 29th 2011

Sponsorships' Rapid Growth Prompts New Look at Category

Internet ad revenues are still posting strong growth, according to the latest figures from the Interactive Advertising Bureau, rising 23.2% to $14.9 billion in the first half of the year. Leading the charge is display-related advertising — a category that includes banner ads, rich media, digital video and sponsorships.  It is the latter two, digital video and sponsorships, tha  [...]
Posted: Wednesday, September 28th 2011

Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly

Social Media: Major changes expected at Facebook's f8 conference. Facebook employee   [...]
Posted: Thursday, September 22nd 2011

The Merits and Drawbacks of Recruiting Bloggers to Your Brand

Marks & Spencer has developed a Facebook campaign with digital agency Profero with the goal of targeting fashion bloggers. The campaign asks a select group of influential bloggers to make their own Limited Collection, writes Marketing Magazine. The point is to highlight the retailer push to develop more distinctive personali  [...]
Posted: Monday, September 12th 2011

Mommy Bloggers Part of Procter & Gamble's Ad Push

Procter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the fiscal year. That is an all-time record both in absolute terms and as a share of sales for the company, Ad Age reports. One of the initiatives under way,   [...]
Posted: Monday, August 8th 2011

The Many Variations of Bloggers' Relationships to Brands

US fashion brand Forever 21 has signed on fashion blogger Bip Ling to represent it as it prepares to open its second store in the UK - a flagship establishment on Oxford Street. There is little doubt about Ling’s relationship with Forever 21: she stars in the chain's latest ad campaign for its high summer and autumn collections. As Forever 21 senior marketing manager Linda Chiang   [...]
Posted: Monday, July 11th 2011

How to: Work with a guest blogger | Ramp up newsletter content

How to Work with a Guest Blogger Inviting someone - an expert or influencer in your space - to post a guest blog is one of several ways to bring new traffic to a fledging site, writes SocialMediaExplorer. Just make sure that you have an understanding of certain issues before the post runs, says marketing pro  [...]
Posted: Friday, July 1st 2011

Top Toolkit News: Compete's pre-configured traffic insight reports | Automated feed links in WordPress 3 | Google adds performance metrics for AdWords location extensions with directions. It is charging for them too.

Compete Offers Pre-configured Traffic Insight Reports Compete PRO Advanced has organized a number of pre-configured Traffic Insights that identify sources of traffic growth and decline by performance and domain categorization from within its Referral Analytics tool. These include, according to its blog: 1. Top Growin  [...]
Posted: Tuesday, May 31st 2011