Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 337 | 533 |
| » ad pricing | 39 | 831 |
| » ad selling | 175 | 695 |
| » ad targeting | 217 | 653 |
| » ad technologies & vendors | 142 | 728 |
| » advertainment | 73 | 797 |
| » affiliate marketing | 14 | 856 |
| » agencies & ad departments | 74 | 796 |
| » alternative marketing | 267 | 603 |
| » Asia/Pacific | 28 | 842 |
| » automotive | 15 | 855 |
| » b2b | 30 | 840 |
| » best practices | 93 | 777 |
| » Big Picture | 2 | 868 |
| » biz buzz | 183 | 687 |
| » branding | 137 | 733 |
| » broadband | 30 | 840 |
| » campaigns & creatives of note | 111 | 759 |
| » case studies | 12 | 858 |
| » co-op marketing & partnerships | 50 | 820 |
| » computers & tech | 56 | 814 |
| » consumer packaged goods | 21 | 849 |
| » CRM | 10 | 860 |
| » cross media | 85 | 785 |
| » demographics | 109 | 761 |
| » direct marketing | 58 | 812 |
| » domain names | 75 | 795 |
| » don't believe the hype | 24 | 846 |
| » e-commerce | 87 | 783 |
| » email marketing | 46 | 824 |
| » entertainment | 141 | 729 |
| » Europe | 35 | 835 |
| » events | 21 | 849 |
| » finance | 15 | 855 |
| » global | 10 | 860 |
| » healthcare | 12 | 858 |
| » How-to | 12 | 858 |
| » I-PR & business communications | 76 | 794 |
| » instant messaging marketing | 24 | 846 |
| » interviews | 8 | 862 |
| » intrusive formats | 8 | 862 |
| » Latin America | 5 | 865 |
| » legal, government & regulation | 86 | 784 |
| » loyalty & retention | 49 | 821 |
| » major account moves | 5 | 865 |
| » major brands | 130 | 740 |
| » major players news | 279 | 591 |
| » Marketing | 2 | 868 |
| » measurement & analytics | 62 | 808 |
| » media convergence | 114 | 756 |
| » minorities | 10 | 860 |
| » mobile marketing | 88 | 782 |
| » multi-channel marketing | 50 | 820 |
| » new and improved | 92 | 778 |
| » nonsense & parodies | 14 | 856 |
| » online ad market | 247 | 623 |
| » pearls of wisdom | 52 | 818 |
| » people | 79 | 791 |
| » personalization | 34 | 836 |
| » political parties & organizations | 81 | 789 |
| » privacy | 20 | 850 |
| » promotions | 28 | 842 |
| » publishing | 466 | 404 |
| » real estate | 2 | 868 |
| » research & stats | 238 | 632 |
| » rich media | 69 | 801 |
| » Segmentation & Markets | 1 | 869 |
| » seniors | 8 | 862 |
| » sex sells | 8 | 862 |
| » signs of doom | 19 | 851 |
| » signs of recovery | 2 | 868 |
| » signs of what's to come | 258 | 612 |
| » small business | 21 | 849 |
| » spam & anti-spam | 18 | 852 |
| » Spanish-speaking | 5 | 865 |
| » syndication & RSS | 108 | 762 |
| » technical innovation | 48 | 822 |
| » telecom | 11 | 859 |
| » text ads | 80 | 790 |
| » tools & software | 125 | 745 |
| » top stories | 196 | 674 |
| » travel | 14 | 856 |
| » user experience | 125 | 745 |
| » viral marketing & social media | 209 | 661 |
| » women | 46 | 824 |
| » worst practices | 76 | 794 |
| » Youth | 52 | 818 |
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Top News: Twitter buys Posterous | SXSW | E-texbook revolution
Social Media:
Twitter buys Posterous (So you'd better move your content to Tumblr ASAP).
Facebook risks annoying users with push into mobile ads.
SXSW:
As SXSW [...]
Posted: Tuesday, March 13th 2012
Top News: iPad 3 | AdWords terms get clarification | Video game sales plunge
iPad 3:
The iPad is unbeatable.
Mobile hotspot included in Verizon’s iPad 4G LTE data plan.
Apple may [...]
Posted: Friday, March 9th 2012
Guest Bloggers: Another Tactic to Revive the Corporate Blog Model
Boehringer Ingelheim is another company that hasn't heard that corporate blogging is peaking.  The pharmaceutical company plans to launch a corporate blog soon, according to PMLiVE to be c [...]
Posted: Wednesday, February 1st 2012
Corporate Blogs Have Supposedly Peaked
Earlier this month JDA Software Group launched a new corporate blog called Supply Chain Nation. The software company positions it a forum for real-time conversations about industry trends, best practices and market insights around supply chain, merchandising and pricing innovation. It will feature lead expert bloggers, according to Apparel.
"We want it to [...]
Posted: Monday, January 30th 2012
Court Cases Separates Blogger from Journalist Category
Crystal Cox, a woman sued by investment firm Obsidian Finance Group for defamation, lost her bid in court to use the media shield laws as a defense. Cox, who writes several blogs, including industrywhistleblower.com, judicialhellhole.com, and obsidianfinancesucks.com, was sued by the firm for statements she made that appeared to be more fact [...]
Posted: Wednesday, December 7th 2011
Saks' Online Makeover
Saks Fifth Avenue has revamped its online presence, via collaboration with Acquity Group.
The new online offering, Saks Direct, comes with several improvements to the online retail experience, including:
The deployment of an interactive merchandising tool, a proprietary application licensed and customized for Saks Direct, which has led to a 30% reduction in product setu [...]
Posted: Wednesday, November 23rd 2011
Closing Bell: W3C privacy draft | Google Music sneak peak | Disney acquires mommy blog platform
Privacy:
W3C announces first draft of standard for online privacy.
Mobile Computing:
iOS number 1 on developer interest list while iPhone 4 best selling mobile phone in Q3 2011.
Customer Support:
[...]
Posted: Monday, November 14th 2011
Macy's Adds Blog to Online Presence
Macy's has launched a new blog, mBLOG, that will feature tips from Macy's staff as well as from experts from such sites as Fashionista.com and FoodRepublic.com.
Social Savvy
It is not surprising that Macy’s is launching the blog - the department store is a social media leader for its i [...]
Posted: Friday, October 28th 2011
Top News: Groupon discounts IPO | Federated Media and WordPress | Tablets outpace PCs?
Finance:
Groupon discounts IPO.
Coupon craze continues with CouponCabin raising $54 million.
Online Ad Industry:
Federated Media [...]
Posted: Thursday, October 20th 2011
Top News: iPhone 4| HuffPo's 1B monthly page views | Chrome browser could reach 20%
Mobile Computing:
New iPhone risks same old same old.
Gizmodo Exclusive: Looks like there will be a cheaper iPhone 4, made in Brazil.
iOS's Internet market share hits a record 54.65%. [...]
Posted: Monday, October 3rd 2011
Ragu Dads Fight Back Against Stereotype
Generally speaking women, particularly mothers, are seen as controllers of the purse strings and therefore the ideal target by marketers. Not that this is inaccurate - there are any number of studies to support this point. But marketers are making a mistake when, as they focus on women, they pander to outdated stereotypes lampooning men.
Ragu is learning this lesson right now, according to a post in Relevant [...]
Posted: Thursday, September 29th 2011
Sponsorships' Rapid Growth Prompts New Look at Category
Internet ad revenues are still posting strong growth, according to the latest figures from the Interactive Advertising Bureau, rising 23.2% to $14.9 billion in the first half of the year. Leading the charge is display-related advertising — a category that includes banner ads, rich media, digital video and sponsorships. It is the latter two, digital video and sponsorships, tha [...]
Posted: Wednesday, September 28th 2011
The Merits and Drawbacks of Recruiting Bloggers to Your Brand
Marks & Spencer has developed a Facebook campaign with digital agency Profero with the goal of targeting fashion bloggers. The campaign asks a select group of influential bloggers to make their own Limited Collection, writes Marketing Magazine. The point is to highlight the retailer push to develop more distinctive personali [...]
Posted: Monday, September 12th 2011
Mommy Bloggers Part of Procter & Gamble's Ad Push
Procter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the fiscal year. That is an all-time record both in absolute terms and as a share of sales for the company, Ad Age reports.
One of the initiatives under way, [...]
Posted: Monday, August 8th 2011
The Many Variations of Bloggers' Relationships to Brands
US fashion brand Forever 21 has signed on fashion blogger Bip Ling to represent it as it prepares to open its second store in the UK - a flagship establishment on Oxford Street. There is little doubt about Ling’s relationship with Forever 21: she stars in the chain's latest ad campaign for its high summer and autumn collections. As Forever 21 senior marketing manager Linda Chiang [...]
Posted: Monday, July 11th 2011
How to: Work with a guest blogger | Ramp up newsletter content
How to Work with a Guest Blogger
Inviting someone - an expert or influencer in your space - to post a guest blog is one of several ways to bring new traffic to a fledging site, writes SocialMediaExplorer. Just make sure that you have an understanding of certain issues before the post runs, says marketing pro [...]
Posted: Friday, July 1st 2011
Top Toolkit News: Compete's pre-configured traffic insight reports | Automated feed links in WordPress 3 | Google adds performance metrics for AdWords location extensions with directions. It is charging for them too.
Compete Offers Pre-configured Traffic Insight Reports
Compete PRO Advanced has organized a number of pre-configured Traffic Insights that identify sources of traffic growth and decline by performance and domain categorization from within its Referral Analytics tool. These include, according to its blog:
1. Top Growin [...]
Posted: Tuesday, May 31st 2011
Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers
Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org.
TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and [...]
Posted: Thursday, April 28th 2011
Coupon Factory Launches Via 800 Mommy Bloggers
Digital agency Rockfish Interactive has launched a new service that allows companies to create and insert coupons for their products into social media conversation via a force of some 800 Mommy bloggers. The self-serve platform, Coupon Factory, is part coupon creation, part analytics engine and very similar to Google AdWords, chief marketing officer Dave Knox says ( [...]
Posted: Monday, April 11th 2011