Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	24	47
» ad pricing	1	70
» ad selling	8	63
» ad targeting	21	50
» ad technologies & vendors	4	67
» advertainment	8	63
» Advertising	1	70
» agencies & ad departments	6	65
» alternative marketing	7	64
» Asia/Pacific	6	65
» automotive	1	70
» best practices	12	59
» biz buzz	7	64
» branding	11	60
» broadband	8	63
» campaigns & creatives of note	9	62
» case studies	3	68
» co-op marketing & partnerships	1	70
» computers & tech	7	64
» consumer packaged goods	3	68
» cross media	4	67
» direct marketing	12	59
» don't believe the hype	2	69
» e-commerce	12	59
» email marketing	9	62
» entertainment	21	50
» Europe	7	64
» events	3	68
» finance	1	70
» global	3	68
» instant messaging marketing	1	70
» intrusive formats	6	65
» Latin America	1	70
» legal, government & regulation	27	44
» loyalty & retention	2	69
» major brands	13	58
» major players news	22	49
» measurement & analytics	5	66
» media convergence	4	67
» minorities	5	66
» mobile marketing	4	67
» multi-channel marketing	1	70
» new and improved	1	70
» nonsense & parodies	2	69
» online ad market	5	66
» pearls of wisdom	2	69
» people	8	63
» personalization	6	65
» political parties & organizations	9	62
» privacy	15	56
» promotions	1	70
» publishing	28	43
» research & stats	20	51
» rich media	1	70
» search engine marketing	5	66
» seniors	1	70
» sex sells	3	68
» signs of doom	17	54
» signs of what's to come	10	61
» small business	1	70
» spam & anti-spam	4	67
» syndication & RSS	1	70
» technical innovation	2	69
» tools & software	6	65
» top stories	5	66
» user experience	29	42
» viral marketing & social media	10	61
» weblog marketing	3	68
» women	6	65
» Youth	14	57

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

Celeb Product Hawkers Don't Sway LinkedIn Users

Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products,   [...]
Posted: Thursday, August 6th 2009

Insurance Providers Ignore Gen X, Gen Y

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece  [...]
Posted: Wednesday, August 5th 2009

African-Americans Dramatically Underrepresented in Ad Industry

Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market. It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders. The study, "  [...]
Posted: Wednesday, January 14th 2009

Photo Retoucher Defends Integrity of Dove 'Real Beauty' Campaign

A quote from a photo retoucher for Dove's Campaign for Real Beauty has generated questions about how "real" any of the beauties actually were. In the May 12 issue of the New Yorker, Pascal Dangin -- photo retoucher for Annie Leibovitz, who created the Real Beauty ads for Dove and Ogilvy -- said this with regard to the campaign: "Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone's skin and f  [...]
Posted: Friday, May 9th 2008

CW: Sorry Mates, No Online 'Gossip Girl' for You

Against the gospel of bigger networks like NBCU and ABC, the CW has decided to stop streaming episodes of flagship show Gossip Girl online. Executives are concerned the show's online popularity may be contributing to its weakness on TV. For while Gossip Girl is among the most downloaded shows on iTunes and a strong generator of online buzz (  [...]
Posted: Tuesday, April 22nd 2008

Facebook Slips into Private Stratosphere of BlackBerry Users

Despite its recent privacy burn over the Beacon, Facebook is flirting yet again with the patience of its users. The site is currently testing a system that slips links to its mobile application onto smartphones -- without the permission of users. At present, only BlackBerry customers on the T-Mobile network are affected. Spokeswoman Kara Walker for T-Mobile explained the icon is "not   [...]
Posted: Wednesday, December 26th 2007

Gay, Lesbian, Bisexual and Transgender Adults Penalize GLBT-Unfriendly Biz

Nearly one in four (24 percent) of gay, lesbian, bisexual, and transgender (GLBT) adults say they have switched products or service providers in the past 12 months because they found a competing company that supports causes benefiting the GLBT community. This occurred when factors such as price, quality, and convenience were not also considerations.   [...]
Posted: Friday, September 28th 2007

Ruffled Students Turn Taser Rage into Online Subculture

Coverage of a University of Florida student's recent Taser infliction by police has given rise to an online subculture touting the banner, "Don't tase me, bro!" - a statement shouted out by Andrew Meyer at the University of Florida when police seized him. Meyer was arrested on Monday after haranguing Senator John Kerry during a campus discussion. He was asked several times to desist but refused, after which he was carried away by police officers, who forced him to the floor of th  [...]
Posted: Thursday, September 20th 2007

Consumers Expect Local Businesses to Pick up Phone, Fix Online Info

Eight of 10 Americans have little patience for merchants who don't answer the phone. For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts. The implications of the study,  [...]
Posted: Friday, September 14th 2007

Tech-Savvy UK Teens Suffering from 'Junk Sleep'

The UK's Sleep Council has announced that "junk sleep" -- where teenagers distracted by electronics get less than 8 hours of sleep -- could rival junk food as a lifestyle issue. A poll of 1,000 teens between 12 and 16 found that 30 percent got four to seven hours of sleep at most. A quarter said they fell asleep more than once a week while engaged with electronics - with the TV, the radio or the computer on. "What we are seeing is the emergence of junk sleep - that is, sleep t  [...]
Posted: Wednesday, August 29th 2007

Study: Branding Can Alter Kids' Perception of Taste

Preschoolers' perception of what tastes better can be heavily influenced by the packaging, if it's branded by ubiquitous food brands - in this case, McDonalds - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press. The  [...]
Posted: Wednesday, August 8th 2007

Most Parents Concerned Kids Could Encounter Predators Online

Eight in ten parents (77 percent) with children between the ages of 12 and 17, inclusive, are concerned that their child could encounter sexual predators online, with a majority (51 percent) saying they are "very concerned" and a quarter (26 percent) saying they are "somewhat concerned," according to an Ipsos Reid poll of Canadian parents, repo  [...]
Posted: Monday, August 6th 2007

Social Networks Impact Music Downloads; Piracy Growing

While music piracy rises and legal downloads of music allegedly slow (that is, unless you're iTunes), social networks boast a growing impact on the way users consume music. This news comes per a survey by Entertainment Media Research (EMR) and law firm Olswang, MarketingCharts   [...]
Posted: Friday, August 3rd 2007

Silver Surfers May Prove Tough to Transition to Digital TV

On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica. Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will  [...]
Posted: Friday, July 27th 2007

23 More Universities Make RIAA Piracy Hit List

The RIAA has just released around 408 pre-litigation settlement letters to 23 previously-unhampered universities nationwide, in its latest iteration of the "education and deterrence campaign" against "file-traffickers" launched earlier this year against college campuses. Students are reminded that, to avoid additional sturm and drang, they may pay a thoughtfully discounted settlement fee - all online - at P2PLawsuits.com before the RIAA files a formal lawsuit. The following 23 s  [...]
Posted: Monday, July 23rd 2007

Canadian Teachers Put Foot Down on Cyber Bullying

Teachers across Canada are increasingly concerned about online bullying, reports The Globe and Mail, and this week, they will try developing national policy for protecting students and educators from the tactic. A Toronto-based gathering of the Canadian Teachers' Federation will try to tackle the elusive problem of bullying over the Internet. The Federation   [...]
Posted: Tuesday, July 10th 2007

Email Users Get Accustomed to Spam Diet

While spam remains the bane of the Internet, US email users are reportedly less bothered by it - possibly because of more sophisticated methods of making-do - despite record highs in spam volume, according to a new study from the Pew Internet and American Life Project, MarketingCharts reports  [...]
Posted: Thursday, May 24th 2007

Most Want Congress to Legislate Corporate Social Responsibility

The vast majority of Americans say it is either very or extremely important for Congress to ensure that companies address social issues, according to a Fleishman-Hillard Inc. (FH) and the National Consumers League (NCL) survey, writes MarketingCharts (  [...]
Posted: Friday, May 18th 2007

U.K. Extends Junk-Food Ad Ban Beyond TV

The recent U.K. ban on TV junk-food ads aimed at children younger than 16 will be extended to magazines, the internet, newspapers, billboards and cinema, writes Ad Age. The Committee on Advertising Practice, the industry's self-regulatory body for nonbroadcast media, is bypassing the Food Standard's Agency's stringent standards on fat, salt and sugar measurements and applying even heavier restrictions. Acc  [...]
Posted: Friday, April 13th 2007