Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	16	17
» ad pricing	5	28
» ad selling	7	26
» ad targeting	11	22
» ad technologies & vendors	9	24
» advertainment	9	24
» agencies & ad departments	5	28
» alternative marketing	12	21
» Asia/Pacific	1	32
» automotive	3	30
» best practices	14	19
» biz buzz	3	30
» branding	12	21
» broadband	3	30
» campaigns & creatives of note	7	26
» co-op marketing & partnerships	2	31
» computers & tech	3	30
» consumer packaged goods	1	32
» cross media	5	28
» direct marketing	5	28
» domain names	1	32
» e-commerce	10	23
» entertainment	8	25
» Europe	1	32
» global	2	31
» Latin America	2	31
» loyalty & retention	2	31
» major brands	9	24
» major players news	6	27
» measurement & analytics	8	25
» media convergence	4	29
» minorities	2	31
» mobile marketing	4	29
» multi-channel marketing	3	30
» new and improved	2	31
» online ad market	7	26
» pearls of wisdom	3	30
» people	1	32
» personalization	1	32
» political parties & organizations	1	32
» promotions	2	31
» publishing	5	28
» research & stats	9	24
» rich media	1	32
» search engine marketing	1	32
» signs of what's to come	8	25
» technical innovation	4	29
» telecom	1	32
» text ads	1	32
» tools & software	1	32
» top stories	1	32
» user experience	9	24
» viral marketing & social media	5	28
» women	1	32
» worst practices	3	30
» Youth	10	23

Delta's DOOH Campaign Targets New York Frequent, Int'l Flyers

A digital out-of-home campaign aimed at increasing awareness of Delta Airline's flight schedule in the New York City area accomplished its task - by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas, ran a campaign using both DOOH and traditional media.  Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers' perception of Delta's international schedule increased by 26% and overall awareness b  [...]
Posted: Wednesday, December 16th 2009

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Mobile Display Ads Increase Brand Awareness and Interest

Awareness of and interest in "The Golden Compass" among users exposed to promotional full-screen mobile ads increased significantly, according to results of a mobile ad campaign by Greystripe and New Line Cinema, MarketingCharts reports. Greystripe commissioned Dynamic Logic to measure the campaign's success in raising awareness, interes  [...]
Posted: Wednesday, April 30th 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Arizona Jean Employs Social Marketing to Push New E-Store

Formerly owned by JC Penney, the Original Arizona Jean Company is now independent. And though the jeans have been available for 23 years at the department store, they had never been marketed directly to the teen audience it's geared toward, according to a mini case study by DM News. That's where T3 agency stepped in to help launch an online marketing campaign. A content-rich   [...]
Posted: Friday, January 11th 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Scion Joins Fourth - Yes, Fourth - Virtual World

Toyota's Scion brand has set foot in There.com, making it the fourth virtual world to host a Scion marketing campaign. Already, Scion has entered Second Life, Whyville.com, and Gaia.com. In There.com, Scion launched Club Scion, a three-story nightclub with dance floors, music and hot tub  [...]
Posted: Thursday, August 16th 2007

Study: Branding Can Alter Kids' Perception of Taste

Preschoolers' perception of what tastes better can be heavily influenced by the packaging, if it's branded by ubiquitous food brands - in this case, McDonalds - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press. The  [...]
Posted: Wednesday, August 8th 2007

Etsy: Artisans Get Their eBay

In adding an e-commerce component to the typical social network model, co-founder Rob Kalin helped to create Etsy, an online marketplace for the arts and crafts set. According to BusinessWeek, Etsy "fits the mold for a second-wave dot-com success almost perfectly." The two-year-old site has $  [...]
Posted: Thursday, July 19th 2007

JCPenney Turns Its Sales Around through E-Commerce

Surprisingly, hundred-year-old brick-and-mortar retailer J.C. Penney is in the company of the top five etailers, drawing 926,000 shoppers in its first quarter, according to Business Week. Since Penney launched its website in 1994, selling just Power Rangers, the company slowly took pressure off its catalog, with that publication's revenu  [...]
Posted: Monday, April 30th 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Brands Create Own Shows - Cheaper than TV Ads

To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today. Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team. An MTV special produ  [...]
Posted: Wednesday, April 11th 2007

MySpace Could Finally Start Making Serious Ad Money

Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek. In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though, an analyst at Merrill Lynch says that could skyrocket to $271 million. A good portion come fr  [...]
Posted: Wednesday, April 4th 2007

Study: In-Game Advertising Measurement Broken

A new study has been released claiming that game developers and sellers are drastically under-selling in-game ads, reports MediaWeek. Research firm Interpret's GameMeasure division says the way video game audience is measured isn't accounting for huge chunks of players. That's because in-game ad sales are made based on the number of unit sales. The reality is, according to the report, that ma  [...]
Posted: Thursday, March 22nd 2007

Print and TV Ads Lead to Online Searches

Magazine ads for a product were the most common inspiration for a later online search for that product, reports MediaPost. A new research report from BIGResearch says 47.2 of online searches for a brand or product are spurred by a magazine ad, 42.3 percent were moved to action by a newspaper ad, 42.8 by a TV spot and 43.7 percent f  [...]
Posted: Thursday, March 22nd 2007

Online Retailers Embrace WOM via User Reviews

Taking a tip from MySpace and Amazon, e-commerce sites are letting customers post comments, reviews and photos - and in the process finding out a lot about their customers, reports Business Week. Macys.com opened its sites to customer reviews six months ago and now gets 350 rev  [...]
Posted: Monday, February 19th 2007

Burger King of Hip

With 18-35-year-old males accounting for half of all visits to its stores - and 12 consecutive quarter of sales growth - Burger King has remained on the cutting edge of pop culture, writes USA Today. The fast-food giant has sold 3 million of its BK-branded Xbox videogames, and its  [...]
Posted: Thursday, February 8th 2007

Behavioral Targeting Finds Audience Sweet Spot for Snapple

Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge). To test that theory, MEC Interaction w  [...]
Posted: Wednesday, January 24th 2007

WOM, Social Media Help Webkinz Sell by the Millions

Webkinz, toys described as Beanie Babies on steroids, are following in the footsteps of some fo the great word-of-mouth marketing success stories as they take playgrounds by storm, acccording to AdAge. The stuffed animals connect young kids to the web using a secret-code tag attached to each one. When kids type in the code at Webkinz.com, they are g  [...]
Posted: Tuesday, January 23rd 2007

Online, Too, Canadians Mirror Americans

The activities and behaviors of Canadians online closely resemble those of Americans, a study by eMarketer finds. eMarketers' Canada Online discovered that 58 percent of Canadians have internet access, just below 63 percent in the U.S. The online purchase habits of Canadians are also similar to those of Americans: 78 percent of Canadians shop online, just bel  [...]
Posted: Friday, October 27th 2006