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Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell  [...]
Posted: Friday, August 13th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Hulu's Growth Fuels Rise in Video Streaming

In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.   [...]
Posted: Wednesday, August 5th 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]
Posted: Wednesday, January 14th 2009

AOL Places Bets on Niche Online Publishing

With its ad business struggling and the merger with Yahoo only a wispy possibility, Time Warner's AOL has decided to focus on one of AOL's few strengths: online publishing. Specifically, it will take advantage of the popularity of its niche content sites, which range from branded destinations (e.g. AOL Music) to less obvious properties, like celebrity-focused TMZ, men's fashion hub StyleList.com, an  [...]
Posted: Wednesday, January 14th 2009

MySpace MyAds Goes Beta, Courts Small Biz

Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network. MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible: Create a display ad in the MySpace MyAds   [...]
Posted: Monday, October 13th 2008

Mainstream Blogging: Integral to Media Ecosystem

Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati's 2008 State of the Blogosphere Report, MarketingCharts writes.  [...]
Posted: Wednesday, October 8th 2008

MySpace Music: Live with All-Star Sponsorship Roster!

Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music. The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost. The   [...]
Posted: Friday, September 26th 2008

Computer.org Exposes Engineers to Online Marketers

The redesigned Computer.org is availing display advertising to outside sponsors for the first time. NetShelter Technology Media shall represent its inventory on an exclusive basis. Computer.org is the official website of the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. It hosts 1.2 million unique visitors, which generate four million page views, per month. NetShelter's, whose network includes o  [...]
Posted: Monday, August 18th 2008

Real Content Assists Alloy with Mobile Marketing

Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost. The partnership will result in a series of new marketing formats -- including content integration, branded text and content sponsorship -- for Alloy's mobile properties. Some will be specifically targeted to Hispanic and African-American users, wh  [...]
Posted: Tuesday, June 10th 2008

UK Internet Ad Spend Up 38%, to Overtake TV in '09

Online advertising in the UK grew from the smallest sector in 2003, to the third-largest in 2007, with more than £2.8 billion in expenditures -- a 38 percent year-on-year increase -- and a market share of 15.3 percent (up from 11.4 percent in '06), according to findings released this week, MarketingCharts   [...]
Posted: Monday, April 14th 2008

Online Pubs Expand Ad Offerings While Avoiding the Wrath (or Temptation) of Portals

Efforts by online content publishers to build and maintain proprietary ad networks are proving harder than anticipated, reports The Associated Press. Media companies like Technorati and   [...]
Posted: Tuesday, March 25th 2008

Heavy.com Video Network Uses Ad Skins to Play Content

Male-targeting video site Heavy.com has launched a video ad and content network to reach the same group of guys, according to a company release. The Heavy Men's Network will include Heavy.com, BNQT.com, Vidshadow and others, with more reportedly to come. All sites in the network host video already, but need an effective monetization platform. Heavy expects to provide that platform with help from Husky Netwo  [...]
Posted: Wednesday, March 19th 2008

Crowd-Sourced Magazines are Fair Game for Article Sponsorship

8020 Publishing -- which recently made Conde Nast VP Mitch Fox its President and CEO -- puts a democratic twist on an old business. Its travel and photography titles consist entirely of content submitted online and voted into the current issue by readers. Because 8020's "participant publications" are created by crowds, they aren't subject to the rules of the American Society of Magazine Editors, such as maintaining the division between editorial and advertising. This means 8020 can allow mark  [...]
Posted: Tuesday, March 18th 2008

AOL to Debut 12 Sites in '08, Mostly for Advertising

AOL will be launching at least 12 new sites this year, mostly in an attempt to offer more ad inventory, reports Forbes. AOL has struggled as expectations of ad revenue making up for lost subscriptions have gone largely unfilled. It has previously tried launching niche sites to provide opportunities for advertisers trying to reach concentrated audiences. And while AOL sites logged 109.4 million visitors in Jan  [...]
Posted: Tuesday, March 4th 2008

Internet Opportunity Knocks: Newspaper Website Audiences Grow

US newspaper website audience coverage has grown 14 percent, from 6.4 percent for the 12 months ended Sept. 2005, to 7.3 percent for the 12 months ended March 2007. That online audience growth mitigates print audience losses by 28 percent, according to (pdf) Scarborough Research, MarketingCharts   [...]
Posted: Thursday, February 21st 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

Ad Network Serves Intelligence to Money-Minded Audiences

Alacra has launched the Premium Content Ad Network (PCAN), a pay-per-action firm marking its debut in the increasingly crowded ad network arena. PCAN targets finance and business publishers, with ads tied to white papers and other data from the Alacra Store. Users that click on ads and purchase research documentation will earn publishers a frac  [...]
Posted: Wednesday, January 23rd 2008

NBCU Hits College Kids with The University Network

The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner. The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will   [...]
Posted: Wednesday, January 16th 2008