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Marketing Data RoundUp: Online video ad spend to reach $2.7B

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Online Video Ad spend to Reach $2.7B Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre  [...]
Posted: Thursday, August 12th 2010

Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

MySpace MyAds Goes Beta, Courts Small Biz

Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network. MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible: Create a display ad in the MySpace MyAds   [...]
Posted: Monday, October 13th 2008

Woman-to-Woman Sites Draw Traffic -- and Rabid Advertisers

Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July '06 and rising 35 percent last year alone, reaching 84 million visitors in July, according to comScore. "Women love to reach out and talk," said founder Joni Evans of wowOwow, a site for women over 40. She added that women love anecdotes, and the web is a perfect medium for that. Many woman-oriented properties attract the attention of  [...]
Posted: Tuesday, August 19th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

Adult Network Leaves AdBrite for Etology, Drags Clients Along

Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive. Etology unseats AdBrite as AVN Ads' ad-serving partner. AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable. AVN Ads 2.0 launched on 3 December. Publisher revenue share has increased from 70 percent to 75 percent, and phone and online chat support have been added. Adver  [...]
Posted: Friday, December 7th 2007

Jaguar Sponsors LX.tv Luxury Webisodes

A nine-week long series of webisodes on luxury site LX.tv will be sponsored by Jaguar, reports AdWeek. The online episodes of the show Gorgeous, about three minutes each, will be sponsored by Jaguar's 2007 XKR sedan. The car's ad campaign also uses the tagline "Gorgeous." Jaguar will get product integration within the show's episodes as well as banner  [...]
Posted: Thursday, April 12th 2007

Brands Create Own Shows - Cheaper than TV Ads

To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today. Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team. An MTV special produ  [...]
Posted: Wednesday, April 11th 2007

MySpace Could Finally Start Making Serious Ad Money

Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek. In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though, an analyst at Merrill Lynch says that could skyrocket to $271 million. A good portion come fr  [...]
Posted: Wednesday, April 4th 2007

Brown Leaves Yahoo for Scripps Networks

Deanna Brown, former head of Yahoo Media Group's Lifestyles division, has jumped to Scripps Networks to become the new president of the company's interactive group, writes MediaWeek. At Scripps, Brown will be tasked with managing the growth of the company’s expanding number of niche broadband websites, among other duties. Scripps's online divisions have been b  [...]
Posted: Tuesday, March 20th 2007

NeoEdge Releases RSS-Powered Game Player Targeting Women

Targeting women over 20, casual game destination NeoEdge has launched a downloadable game player titled Most Fun, reports ClickZ. Investing in content, game developers publishing for the player will receive a 50 percent revenue split on the ad-supported titles. The game is delivered via an RSS feed  [...]
Posted: Tuesday, February 27th 2007

College-Viewer Measurement Means Big Increases for Some TV Shows

By finally measuring the viewing habits of college students away from home, Nielsen has provided sharply higher viewing numbers for some TV shows, reports The Wall Street Journal. Initial numbers from Nielsen's first report on the viewing habits of college students show an increase in viewership of 60 percent for Comedy Central's animated show Drawn Toget  [...]
Posted: Monday, February 12th 2007

Behavioral Targeting Finds Audience Sweet Spot for Snapple

Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge). To test that theory, MEC Interaction w  [...]
Posted: Wednesday, January 24th 2007

Quantcast Helps Media Buyers Sift through Long Tail

The lack of good data on smaller websites has forced media buyers to rely on ad networks and giant web properties, but new site measurement firm Quantcast hopes to buck the trend. Quantcast is offering site traffic and demographic data free of charge on over 20 million web properties, reports ClickZ. The firm does it by combining panel-based research with anonymous u  [...]
Posted: Friday, January 5th 2007

Online Ad Prices Likely to Rise in '07

With the continued increase in the reliability of online advertising and the ability to track online ads, don't be surprised to see that ratecard be a tad pricier next year. Online advertising revenues are expected to grow 31 percent, to $16.4 billion, in 2007, accounting for 6 percent of the overal ad market, according to eMarketer, writes the New York Times. Some of that growth will come from   [...]
Posted: Wednesday, December 27th 2006

iParenting Lists Offered to DMers

The iParenting Media network of over 40 websites is offering its file of parents and expectant parents to direct marketers. The list contains some 389,000 postal and 600,300 email addresses, according to Direct Magazine (via MediaBuyerPlanner). Selections include pregnant,  [...]
Posted: Monday, December 11th 2006

Study Finds Differences between Teens and Tweens

A new study points to markedly different online behavior between children ages 8-11 and those 12-14, with consequences for Teens are much more online savvy, spending more time online engaged in communication and on social-networking sites, a new study by eMarketer finds, countering the belief among some that there are little differences in behavior between the two groups. eMarketer found that teens shift away from tween onli  [...]
Posted: Wednesday, October 4th 2006

Web Publishers Question Accuracy of Metrics Firms

The Interactive Advertising Bureau is pressuring the industry's major third-party metrics firms to improve the accuracy of the traffic data they report, in response to an increasing number of complaints from web publishers. Major websites such as MSNBC.com claim that the traffic data it collects varies by as much as 30 percent from the data reported by metric firms, according to AdWeek  [...]
Posted: Tuesday, September 26th 2006

MySpace Surpasses Yahoo Mail, Google in Popularity

Social-networking site MySpace.com has surpassed internet powerhouses Yahoo Mail and Google as the most popular U.S. website, according to research from Hitwise, writes the Globe and Mail (Reg. required). In the week ended July 8, 4.5 percent of all U.S. visits to the web were to MySpace.com, and traffic to the social-networking site has soared 132 percent in the last year alone, Hitwise said.   [...]
Posted: Wednesday, July 12th 2006