Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	125	124
» ad pricing	4	245
» ad selling	31	218
» ad targeting	57	192
» ad technologies & vendors	22	227
» advertainment	38	211
» affiliate marketing	1	248
» agencies & ad departments	23	226
» alternative marketing	57	192
» Asia/Pacific	4	245
» automotive	16	233
» b2b	6	243
» best practices	18	231
» Big Picture	1	248
» biz buzz	42	207
» branding	57	192
» broadband	42	207
» campaigns & creatives of note	44	205
» case studies	5	244
» co-op marketing & partnerships	27	222
» computers & tech	15	234
» consumer packaged goods	20	229
» CRM	2	247
» direct marketing	36	213
» domain names	14	235
» don't believe the hype	5	244
» e-commerce	40	209
» email marketing	15	234
» entertainment	152	97
» Europe	21	228
» events	3	246
» finance	5	244
» global	5	244
» healthcare	4	245
» I-PR & business communications	2	247
» instant messaging marketing	5	244
» Latin America	4	245
» legal, government & regulation	6	243
» loyalty & retention	9	240
» major account moves	2	247
» major brands	47	202
» major players news	61	188
» measurement & analytics	14	235
» media convergence	155	94
» minorities	11	238
» mobile marketing	46	203
» multi-channel marketing	31	218
» new and improved	10	239
» nonsense & parodies	2	247
» online ad market	31	218
» pearls of wisdom	5	244
» people	7	242
» personalization	8	241
» political parties & organizations	4	245
» privacy	2	247
» promotions	17	232
» publishing	59	190
» real estate	1	248
» research & stats	135	114
» rich media	37	212
» Sales	1	248
» search engine marketing	10	239
» seniors	12	237
» sex sells	4	245
» signs of doom	2	247
» signs of recovery	1	248
» signs of what's to come	101	148
» small business	2	247
» Spanish-speaking	10	239
» syndication & RSS	5	244
» technical innovation	18	231
» telecom	14	235
» text ads	7	242
» tools & software	10	239
» top stories	11	238
» travel	6	243
» user experience	36	213
» viral marketing & social media	37	212
» weblog marketing	23	226
» women	32	217
» worst practices	4	245
» Youth	73	176

Email Not Dead, Council Says

Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium. "Ironically, that story quickly became the most emailed story on the Wall Street Jour  [...]
Posted: Thursday, November 12th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Online & Radio Use Rises; TV Still Most Credible

Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to (pdf) a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation. Daily newspaper usage dropped 4.1% and TV usag  [...]
Posted: Thursday, September 24th 2009

Hulu's Growth Fuels Rise in Video Streaming

In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.   [...]
Posted: Wednesday, August 5th 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Agent Provocateur Taps Modern Women Through Social Media

With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term. Attention-grabbing elements that have characterized past Agent Provocateur campaigns -- images of celebrities riding mechanical bulls, or virtual   [...]
Posted: Tuesday, February 10th 2009

DMA: Most Marketers in Hispanic Market Use Direct Mail

A report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows 92% of marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing. 77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while 75% of Hispanic marketers collect consumer data about language preference and proficiency, and age and gender, according to   [...]
Posted: Wednesday, January 21st 2009

Youth Lured to 'Net by TV, Print Ads; Tendency Increases with Age

Nearly half (46%) of children aged 6-11 have visited a website to learn more about a product they saw in a commercial or ad. This propensity increases with age, according to (pdf) findings from Mediamark Research (MRI). MRI's 2008 American Kids Study finds that the older a child is, the more likely he or she is to turn to the internet after viewing an ad,   [...]
Posted: Monday, December 22nd 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

C-Suite Execs Voraciously Consume Print, TV, Internet

Despite gloom-and-doom reports for traditional print and broadcast media, C-Suite execs in the US -- the highest echelon in business -- remain heavy consumers of newspapers, TV and magazines in addition to online sources, according to the Business Elite: USA 2008/2009 Survey (pdf) from Ipsos Mendelsohn, MarketingCharts   [...]
Posted: Thursday, December 4th 2008

1/10 Young Adults Watches Online TV Each Week

Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.   [...]
Posted: Thursday, December 4th 2008

TV, Online Video Heavily Influences Video Game Selection

Two-thirds (70%) of consumers that recently bought video games and/or game systems, either online or in stores, reported some or significant purchasing influence from TV. And 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research, MarketingCharts   [...]
Posted: Wednesday, December 3rd 2008

News Media Less Effective at Conveying Ad Messages

Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined, according to consumer research from Experian Simmons, writes MarketingCharts.   [...]
Posted: Wednesday, December 3rd 2008

Black Friday vs. Cyber Monday Shopping Differs by Generation

Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily reports  [...]
Posted: Monday, December 1st 2008

Mobile 'Net in UK Grows 8X Faster than PC Internet

The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based Internet users (34.3 to 35.3 million Britons), according to (pdf) insight data from Nielsen Online’s Mobile Media View service, MarketingCharts   [...]
Posted: Wednesday, November 26th 2008

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]
Posted: Tuesday, November 25th 2008

Online Retailers 'Resilient, Not Immune' to Challenging Holiday Season

Though the holiday season will be challenging across the board for retailers, online merchants -- though less sunny this year than last -- are not all doom and gloom, according to the 2008 eHoliday Study, conducted by Shopzilla for Shop.org, the National Retail Federation's digital division,   [...]
Posted: Monday, November 17th 2008