Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 225 | 106 |
| » ad pricing | 15 | 316 |
| » ad selling | 74 | 257 |
| » ad targeting | 179 | 152 |
| » ad technologies & vendors | 70 | 261 |
| » advertainment | 59 | 272 |
| » Advertising | 1 | 330 |
| » affiliate marketing | 2 | 329 |
| » agencies & ad departments | 27 | 304 |
| » alternative marketing | 65 | 266 |
| » Asia/Pacific | 8 | 323 |
| » automotive | 4 | 327 |
| » b2b | 5 | 326 |
| » best practices | 27 | 304 |
| » Big Picture | 1 | 330 |
| » biz buzz | 75 | 256 |
| » branding | 69 | 262 |
| » broadband | 46 | 285 |
| » campaigns & creatives of note | 36 | 295 |
| » case studies | 7 | 324 |
| » co-op marketing & partnerships | 25 | 306 |
| » computers & tech | 26 | 305 |
| » consumer packaged goods | 21 | 310 |
| » cross media | 31 | 300 |
| » direct marketing | 18 | 313 |
| » domain names | 56 | 275 |
| » don't believe the hype | 8 | 323 |
| » e-commerce | 57 | 274 |
| » email marketing | 15 | 316 |
| » entertainment | 117 | 214 |
| » Europe | 24 | 307 |
| » events | 5 | 326 |
| » finance | 8 | 323 |
| » global | 9 | 322 |
| » healthcare | 7 | 324 |
| » How-to | 1 | 330 |
| » I-PR & business communications | 2 | 329 |
| » instant messaging marketing | 6 | 325 |
| » interviews | 1 | 330 |
| » intrusive formats | 4 | 327 |
| » Latin America | 9 | 322 |
| » legal, government & regulation | 13 | 318 |
| » loyalty & retention | 22 | 309 |
| » major account moves | 5 | 326 |
| » major brands | 44 | 287 |
| » major players news | 70 | 261 |
| » Marketing | 1 | 330 |
| » measurement & analytics | 49 | 282 |
| » media convergence | 45 | 286 |
| » minorities | 19 | 312 |
| » mobile marketing | 22 | 309 |
| » multi-channel marketing | 16 | 315 |
| » new and improved | 16 | 315 |
| » pearls of wisdom | 14 | 317 |
| » people | 24 | 307 |
| » personalization | 11 | 320 |
| » political parties & organizations | 7 | 324 |
| » privacy | 8 | 323 |
| » promotions | 6 | 325 |
| » publishing | 96 | 235 |
| » real estate | 3 | 328 |
| » research & stats | 175 | 156 |
| » rich media | 42 | 289 |
| » search engine marketing | 37 | 294 |
| » Segmentation & Markets | 1 | 330 |
| » seniors | 10 | 321 |
| » sex sells | 2 | 329 |
| » signs of doom | 5 | 326 |
| » signs of recovery | 6 | 325 |
| » signs of what's to come | 87 | 244 |
| » small business | 8 | 323 |
| » spam & anti-spam | 4 | 327 |
| » Spanish-speaking | 10 | 321 |
| » syndication & RSS | 10 | 321 |
| » technical innovation | 12 | 319 |
| » telecom | 6 | 325 |
| » text ads | 24 | 307 |
| » tools & software | 18 | 313 |
| » top stories | 44 | 287 |
| » travel | 6 | 325 |
| » user experience | 95 | 236 |
| » Verticals & Sector | 2 | 329 |
| » viral marketing & social media | 30 | 301 |
| » weblog marketing | 26 | 305 |
| » women | 56 | 275 |
| » worst practices | 5 | 326 |
| » Youth | 56 | 275 |
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Top News: Hearst tries out AOL's large ads | Facebook ads approaching $8.3B | EU warns Sony, Apple to repair privacy policies |
Ad Formats:
AOL's big idea: Larger ads all over.
Hearst adopts AOL 'large format' ads.
Online Ad Market:
Facebook ads may approach [...]
Posted: Wednesday, May 4th 2011
Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?
Online Ad Market:
Adsense for social network sharers?
Do you want to save your web ads? AdKeeper bets $35 million that you will.
Mobile Marketing:
In the works: A Google [...]
Posted: Tuesday, January 4th 2011
Top News: Morgan Stanley predicts online ad boom | Facebook Messaging integrates with Office | Oprah releases iPad app with premium ad placements | Is email dead?
Online Ad Market:
Morgan Stanley's Meeker sees online ad boom.
Have click rates finally stopped declining?
Social Media:
Facebook Messaging [...]
Posted: Tuesday, November 16th 2010
Top Industry News for 8-20-10: Nokia acquires analystics firm
Measurement & Analytics:
Nokia acquires analytics firm.
As web surfers share, marketers track.
Social Media:
What Facebook Places means for marketers an [...]
Posted: Friday, August 20th 2010
Top Industry News for 7-22-10: IBM developing analytics suite for advertisers
Measurement & Analytics:
IBM working on analytics suite for advertisers.
Online Ad Market:
New York Times revenue rises as digital advertising help offset print decline.
Yahoo's disp [...]
Posted: Thursday, July 22nd 2010
Top Industry News for 7-13-10: Search ad market pricing signals growth
Online Ad Market:
Higher CPCs signal stronger search ad market.
Search:
Bing continues growth, ad impressions & clicks way up: report.
Campaign & Creatives:
New iPhone 4 ads [...]
Posted: Tuesday, July 13th 2010
Top Industry News for 7-07-10: Twitter launches new ad product
Online Ad Market:
Twitter launches Earlybird Exclusive Offers.
Facebook, Twitter battle for billions in TV ads.
Impact of [...]
Posted: Wednesday, July 7th 2010
Industry Buzz & News: 6/22/10
Demographics:
What do women want in online ads.
Social Media:
Twitter outages leave most marketers unfazed.
Fans flock to entertainment brands in Facebook's new 'like' era.
Mint [...]
Posted: Tuesday, June 22nd 2010
Industry Buzz & News: 6/11/10
Online Ad Market:
Apple's new ad terms: anti-competitive or competitive?
Campaigns & Creatives:
Unilever readies first Dove campaign for iAd.
Search:
Microsoft looks to [...]
Posted: Friday, June 11th 2010
Industry Buzz & News: 5/26/10
Online Ad Market:
Ad spending rebounded in Q1 for first gain in two years.
Ad Agencies & Departments:
Microsoft ready to reorganize marketing.
Search:
Google lets users [...]
Posted: Wednesday, May 26th 2010
Bargain-Hunting Consumers Choose Print Ads over Online
Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.
In general, the survey found that newspaper and magazine ads are considered the best place to f [...]
Posted: Monday, January 25th 2010
Marketers Jump on E-Reader Data Bandwagon
For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble.
That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.
[...]
Posted: Friday, December 4th 2009
Risk Info in Pharma Ads Ignored by 41% of Americans
More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload.
The research, which is the latest effort in the company's "Und [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Canada's Online Ad Revenue Grows 29%, Hits $1.6 Billion
Canadian online ad revenue exceeded expectations of $1.5 billion in 2008, surpassing the $1.6 billion mark -- representing 29% growth in the sector, reports the Interactive Advertising Bureau (IAB) of Canada.
The IAB Canada 2008 Actuals/2009 Budgeted Internet Advertising Revenue Report (pdf) is a survey of all major online publishers in Canada. Revenue data was compiled and dissected by Ernst & Y [...]
Posted: Wednesday, July 29th 2009
Twitter Hits Right Notes for Music Industry
Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts.
They also are more likely to spend money on downloaded music, according to research from The NPD Group.
Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and [...]
Posted: Wednesday, July 1st 2009