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3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Industry Buzz & News: 03/05/10
Measurement & Analytics:
Why metrics are killing creativity in advertising.
Campaigns & Creatives:
FarmVille Ad helps Bing zoom past Google on Facebook.
Ad Targeting:
Facebook [...]
Posted: Friday, March 5th 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
Industry Buzz & Snippets: 01/29/10
Campaigns:
Mobile ads provide limited boost to small game developer.
Overseas weakness hurts Microsoft's ad campaign.
E-Readers:
Amazon CEO: "Millions" of Kindles sold.
Mobile Computing:
[...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Subtitles Lend Staying Power to Online Video
Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits.
PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks.
When subtitles a [...]
Posted: Tuesday, March 24th 2009
Mobile Texting Plays Leading Role in Love, Dating 2.0
40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships.
And nearly one-third say their wireless phone has saved them from a bad date, according to research from AT&T, [...]
Posted: Friday, December 12th 2008
Half of Adults -- and Almost All Teens -- Play Video Games
Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games.
About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes.
Pew's Annual Gadgets Survey found that, independ [...]
Posted: Wednesday, December 10th 2008
After Bill Shock, Most Parents <3 Texting with Kids
Though 40% of parents who exchange text messages with their teen- and young-adult children say they have been caught off guard by high texting bills, the majority still say text messaging is the most cost-effective way to keep tabs on their offspring, according to a survey from AT&T, conducted by Synovate -- [...]
Posted: Friday, December 5th 2008
C-Suite Execs Voraciously Consume Print, TV, Internet
Despite gloom-and-doom reports for traditional print and broadcast media, C-Suite execs in the US -- the highest echelon in business -- remain heavy consumers of newspapers, TV and magazines in addition to online sources, according to the Business Elite: USA 2008/2009 Survey (pdf) from Ipsos Mendelsohn, MarketingCharts [...]
Posted: Thursday, December 4th 2008
1/10 Young Adults Watches Online TV Each Week
Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.
[...]
Posted: Thursday, December 4th 2008
Most Mobile Users Carry Phone 'At All Times'
Nearly 60% of mobile-phone users say carry their cell phone with them "at all times" -- including inside their home -- and a growing number say their device plays an important role in many day-to-day aspects of their lives, according to a study by Knowledge Networks, MarketingCharts [...]
Posted: Tuesday, December 2nd 2008
Texters Young, Culturally Diverse, Spendy Over 'Net
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts [...]
Posted: Tuesday, November 25th 2008
Mobile-Ad Viewers Top 100 Million in Q3
Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year, [...]
Posted: Friday, November 21st 2008
Online Time Critical to Teen Learning, Development
American youth are developing important social and technical skills online in ways adults do not understand or value, according to a study conducted by the University of Southern California and the University of California, Berkeley, and funded by the John D. and Catherine T. MacArthur Foundation, MarketingCharts [...]
Posted: Friday, November 21st 2008
Mobile Users Tolerate Ads for Lower Bill
Two-thirds (61%) of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts [...]
Posted: Thursday, November 20th 2008
Surprise, Surprise: Mobile Gamers Prefer iPhone
Apple's iPhone handset is preferred by 10.7% of users of Greystripe's ad-supported mobile gamers network. Downloadable games "21 Pro Blackjack," "Cookie Bonus Solitaire" and "Origami Daisy" are the most popular choices among them, according to Q3 research from the mobile games distributor, MarketingCharts [...]
Posted: Tuesday, November 11th 2008
Lower-Income Mobile Users Look to iPhone for Internet, Entertainment
Though 43% of US iPhone owners earn more than $100K per year, the strongest growth in users is coming from those with annual incomes between $25K and $75K, particularly since the launch of the iPhone 3G, according to new iPhone demographic and usage-behavior data from comScore, MarketingCharts [...]
Posted: Thursday, November 6th 2008
Mobile Video Draws 6.5 Million US Viewers in August
A total of 6.5 million Americans - many of them younger males who watch amateur and music videos - tuned into mobile video in August, according to data released by comScore, MarketingCharts reports.
On-demand video is the most popular format, with 3.6 million view [...]
Posted: Wednesday, November 5th 2008