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Top News: Hearst tries out AOL's large ads | Facebook ads approaching $8.3B | EU warns Sony, Apple to repair privacy policies |

Ad Formats: AOL's big idea: Larger ads all over. Hearst adopts AOL 'large format' ads. Online Ad Market: Facebook ads may approach   [...]
Posted: Wednesday, May 4th 2011

Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?

Online Ad Market: Adsense for social network sharers? Do you want to save your web ads? AdKeeper bets $35 million that you will. Mobile Marketing: In the works: A Google   [...]
Posted: Tuesday, January 4th 2011

Top News: Morgan Stanley predicts online ad boom | Facebook Messaging integrates with Office | Oprah releases iPad app with premium ad placements | Is email dead?

Online Ad Market: Morgan Stanley's Meeker sees online ad boom. Have click rates finally stopped declining? Social Media: Facebook Messaging   [...]
Posted: Tuesday, November 16th 2010

Top Industry News for 8-20-10: Nokia acquires analystics firm

Measurement & Analytics: Nokia acquires analytics firm. As web surfers share, marketers track. Social Media: What Facebook Places means for marketers an  [...]
Posted: Friday, August 20th 2010

Top Industry News for 8-16-10: IBM's purchase of Unica brings analytics to Madison Ave

Measurement & Analytics: IBM purchase of Unica brings analytics to Madison Avenue. Ad Technology: Apple's ad service off to bumpy start. Apple's iAds   [...]
Posted: Monday, August 16th 2010

Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell  [...]
Posted: Friday, August 13th 2010

Marketing Data RoundUp: Online video ad spend to reach $2.7B

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Online Video Ad spend to Reach $2.7B Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre  [...]
Posted: Thursday, August 12th 2010

Top Industry News for 7-13-10: Search ad market pricing signals growth

Online Ad Market: Higher CPCs signal stronger search ad market. Search: Bing continues growth, ad impressions & clicks way up: report. Campaign & Creatives: New iPhone 4 ads   [...]
Posted: Tuesday, July 13th 2010

Industry Buzz & News: 4/07/10

Search: Google's AdMob deal may be in trouble. Ad Technologies: TidalTV taps LiveRail to grow online inventory. Campaign & Creatives: LeBron sells the tickets, so   [...]
Posted: Wednesday, April 7th 2010

Industry Buzz & News: 03/05/10

Measurement & Analytics: Why metrics are killing creativity in advertising. Campaigns & Creatives: FarmVille Ad helps Bing zoom past Google on Facebook. Ad Targeting: Facebook   [...]
Posted: Friday, March 5th 2010

Industry Buzz & Snippets: 01/29/10

Campaigns: Mobile ads provide limited boost to small game developer. Overseas weakness hurts Microsoft's ad campaign. E-Readers: Amazon CEO: "Millions" of Kindles sold. Mobile Computing:   [...]
Posted: Friday, January 29th 2010

Delta's DOOH Campaign Targets New York Frequent, Int'l Flyers

A digital out-of-home campaign aimed at increasing awareness of Delta Airline's flight schedule in the New York City area accomplished its task - by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas, ran a campaign using both DOOH and traditional media.  Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers' perception of Delta's international schedule increased by 26% and overall awareness b  [...]
Posted: Wednesday, December 16th 2009

Marketers Jump on E-Reader Data Bandwagon

For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble. That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.   [...]
Posted: Friday, December 4th 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

NeoEdge Mines Girl Gamer Data Across Online Sites

Yesterday NeoEdge Networks announced plans to collect survey data for the ad technologies and online games it develops and hosts. Labeled "NeoMom," the NeoEdge Survey targets women between the ages of 25 and 54. Consumer products will be the primary topic, and researchers will begin gathering data in January, MediaPost reports. When users in the target demo play a game on the NeoEdge network, a   [...]
Posted: Tuesday, December 23rd 2008

Mobile Users Tolerate Ads for Lower Bill

Two-thirds (61%) of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Obama Drags In-Game Advertising into Political Arena

Earlier this week, Xbox Live gamer Dragunov765 posted photos of ads for Sen. Barack Obama -- which purportedly appeared in a game called Burnout Paradise -- in a gaming forum called Rooster Teeth. "Early Voting has Begun!" the ads proclaim alongside the image of Obama, his face framed by a halo of light. "VoteforChange.com." Gaming blog GamePolitics   [...]
Posted: Tuesday, October 14th 2008

MySpace MyAds Goes Beta, Courts Small Biz

Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network. MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible: Create a display ad in the MySpace MyAds   [...]
Posted: Monday, October 13th 2008

MySpace Music: Live with All-Star Sponsorship Roster!

Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music. The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost. The   [...]
Posted: Friday, September 26th 2008