Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 155 | 131 |
| » ad pricing | 6 | 280 |
| » ad selling | 49 | 237 |
| » ad targeting | 75 | 211 |
| » ad technologies & vendors | 29 | 257 |
| » advertainment | 44 | 242 |
| » Advertising | 1 | 285 |
| » affiliate marketing | 2 | 284 |
| » agencies & ad departments | 24 | 262 |
| » alternative marketing | 59 | 227 |
| » Asia/Pacific | 8 | 278 |
| » automotive | 11 | 275 |
| » b2b | 5 | 281 |
| » best practices | 16 | 270 |
| » biz buzz | 56 | 230 |
| » branding | 55 | 231 |
| » broadband | 84 | 202 |
| » campaigns & creatives of note | 33 | 253 |
| » case studies | 4 | 282 |
| » co-op marketing & partnerships | 33 | 253 |
| » computers & tech | 21 | 265 |
| » consumer packaged goods | 19 | 267 |
| » CRM | 1 | 285 |
| » cross media | 155 | 131 |
| » deep coverage | 1 | 285 |
| » direct marketing | 31 | 255 |
| » domain names | 19 | 267 |
| » don't believe the hype | 3 | 283 |
| » e-commerce | 36 | 250 |
| » email marketing | 14 | 272 |
| » entertainment | 197 | 89 |
| » Europe | 23 | 263 |
| » events | 5 | 281 |
| » finance | 10 | 276 |
| » global | 6 | 280 |
| » healthcare | 4 | 282 |
| » I-PR & business communications | 2 | 284 |
| » instant messaging marketing | 4 | 282 |
| » intrusive formats | 2 | 284 |
| » Latin America | 3 | 283 |
| » legal, government & regulation | 10 | 276 |
| » loyalty & retention | 7 | 279 |
| » major account moves | 2 | 284 |
| » major brands | 46 | 240 |
| » major players news | 91 | 195 |
| » measurement & analytics | 19 | 267 |
| » minorities | 9 | 277 |
| » mobile marketing | 53 | 233 |
| » multi-channel marketing | 21 | 265 |
| » new and improved | 18 | 268 |
| » nonsense & parodies | 2 | 284 |
| » online ad market | 45 | 241 |
| » pearls of wisdom | 4 | 282 |
| » people | 10 | 276 |
| » personalization | 12 | 274 |
| » political parties & organizations | 2 | 284 |
| » privacy | 5 | 281 |
| » promotions | 15 | 271 |
| » publishing | 89 | 197 |
| » real estate | 2 | 284 |
| » research & stats | 143 | 143 |
| » rich media | 64 | 222 |
| » search engine marketing | 11 | 275 |
| » seniors | 11 | 275 |
| » sex sells | 4 | 282 |
| » signs of doom | 4 | 282 |
| » signs of recovery | 1 | 285 |
| » signs of what's to come | 143 | 143 |
| » small business | 3 | 283 |
| » Spanish-speaking | 5 | 281 |
| » syndication & RSS | 5 | 281 |
| » technical innovation | 22 | 264 |
| » telecom | 22 | 264 |
| » text ads | 5 | 281 |
| » tools & software | 14 | 272 |
| » top stories | 24 | 262 |
| » travel | 3 | 283 |
| » user experience | 58 | 228 |
| » Verticals & Sector | 1 | 285 |
| » viral marketing & social media | 30 | 256 |
| » weblog marketing | 19 | 267 |
| » women | 33 | 253 |
| » worst practices | 4 | 282 |
| » Youth | 63 | 223 |
Top Industry News for 7-13-10: Search ad market pricing signals growth
Online Ad Market:
Higher CPCs signal stronger search ad market.
Search:
Bing continues growth, ad impressions & clicks way up: report.
Campaign & Creatives:
New iPhone 4 ads [...]
Posted: Tuesday, July 13th 2010
Marketers Jump on E-Reader Data Bandwagon
For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble.
That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.
[...]
Posted: Friday, December 4th 2009
High-Tech College Students to Spend $6.5M on Gadgets
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey, [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Hulu's Growth Fuels Rise in Video Streaming
In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.
[...]
Posted: Wednesday, August 5th 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009
TV Dominates Americans' 8.7 Hours of Daily Video Time
The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts.
The large-scale Video Consumer Mapping study, which was conducted on [...]
Posted: Monday, March 30th 2009
Femmes Fuel European Mobile SocNet Growth
Mobile social networking is rapidly expanding in Western Europe, with 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc. (via MarketingCharts).
The UK boasts the highest [...]
Posted: Tuesday, February 3rd 2009
American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting.
"This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost [...]
Posted: Monday, January 5th 2009
Youth Lured to 'Net by TV, Print Ads; Tendency Increases with Age
Nearly half (46%) of children aged 6-11 have visited a website to learn more about a product they saw in a commercial or ad.
This propensity increases with age, according to (pdf) findings from Mediamark Research (MRI).
MRI's 2008 American Kids Study finds that the older a child is, the more likely he or she is to turn to the internet after viewing an ad, [...]
Posted: Monday, December 22nd 2008
Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
C-Suite Execs Voraciously Consume Print, TV, Internet
Despite gloom-and-doom reports for traditional print and broadcast media, C-Suite execs in the US -- the highest echelon in business -- remain heavy consumers of newspapers, TV and magazines in addition to online sources, according to the Business Elite: USA 2008/2009 Survey (pdf) from Ipsos Mendelsohn, MarketingCharts [...]
Posted: Thursday, December 4th 2008
1/10 Young Adults Watches Online TV Each Week
Over one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They also spend an extra hour each day with media, compared with their same-age counterparts, according to new data from Knowledge Networks, writes MarketingCharts.
[...]
Posted: Thursday, December 4th 2008
TV, Online Video Heavily Influences Video Game Selection
Two-thirds (70%) of consumers that recently bought video games and/or game systems, either online or in stores, reported some or significant purchasing influence from TV.
And 54% reported influence from online video, according to a consumer-choice study from Ad-ology Research, MarketingCharts [...]
Posted: Wednesday, December 3rd 2008
News Media Less Effective at Conveying Ad Messages
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined, according to consumer research from Experian Simmons, writes MarketingCharts.
[...]
Posted: Wednesday, December 3rd 2008
Black Friday vs. Cyber Monday Shopping Differs by Generation
Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily reports [...]
Posted: Monday, December 1st 2008
Mobile 'Net in UK Grows 8X Faster than PC Internet
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based Internet users (34.3 to 35.3 million Britons), according to (pdf) insight data from Nielsen Online’s Mobile Media View service, MarketingCharts [...]
Posted: Wednesday, November 26th 2008
Texters Young, Culturally Diverse, Spendy Over 'Net
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts [...]
Posted: Tuesday, November 25th 2008