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How-To: Tips for Targeting Tweens
Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager -- a state they think is typified by freedoms they lack.
In 2003, 33.3 million teens inhabited the US (32.5 mill [...]
Posted: Wednesday, July 30th 2008
How-To: Identifying Influencers, Neutralizing Detractors
The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge.
But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary.
Tips on Locating Your Influencers:
Write down the top 50 people or groups that impact buying decisions for a spe [...]
Posted: Wednesday, February 27th 2008
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