Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 227 | 161 |
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| » CRM | 1 | 387 |
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| » direct marketing | 30 | 358 |
| » domain names | 29 | 359 |
| » don't believe the hype | 7 | 381 |
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| » email marketing | 9 | 379 |
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| » How-to | 1 | 387 |
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| » instant messaging marketing | 8 | 380 |
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| » intrusive formats | 2 | 386 |
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| » mobile marketing | 43 | 345 |
| » multi-channel marketing | 24 | 364 |
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| » rich media | 45 | 343 |
| » search engine marketing | 12 | 376 |
| » seniors | 2 | 386 |
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| » signs of doom | 3 | 385 |
| » signs of recovery | 1 | 387 |
| » signs of what's to come | 90 | 298 |
| » small business | 7 | 381 |
| » Spanish-speaking | 11 | 377 |
| » syndication & RSS | 5 | 383 |
| » technical innovation | 9 | 379 |
| » telecom | 8 | 380 |
| » text ads | 9 | 379 |
| » tools & software | 30 | 358 |
| » top stories | 21 | 367 |
| » travel | 5 | 383 |
| » user experience | 137 | 251 |
| » viral marketing & social media | 79 | 309 |
| » weblog marketing | 41 | 347 |
| » women | 52 | 336 |
| » worst practices | 7 | 381 |
| » Youth | 76 | 312 |
2/3 of Households Play Computer or Video Games
68% of American households play computer or video games, a three-percent increase over 2008.
This indicates growth of entertainment software across all demographics, according to a study from the Entertainment Software Association (ESA).
Study findings, detailed in the ESA's "Essential Facts About the Computer and Video Game Industry 2009 [...]
Posted: Tuesday, June 23rd 2009
78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).
[...]
Posted: Wednesday, June 3rd 2009
CCOs Move Up in World, Peg Social Media Their Top '09 Ally
In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.
[...]
Posted: Wednesday, May 13th 2009
Article-Based Ads Spark Most Action, Pop-ups Least Loved
More than half of American consumers are likely to read and act upon online advertising articles that include brand information -- when compared with banners, pop-ups, email offers and sponsored links, according to (pdf) a survey from Adfusion.
Article-based ads are preferred by 51% of respondents who are "very likely" or "somewhat likely" to read and act u [...]
Posted: Wednesday, March 18th 2009
Senior Females Storm Facebook, Older Users Fuel Growth
The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females among the fastest growing demographic groups on the social network, according to statistics released by independent blog Inside Facebook.
The number of men over 55 also grew dramatically during the same four-month peri [...]
Posted: Wednesday, February 11th 2009
Agent Provocateur Taps Modern Women Through Social Media
With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term.
Attention-grabbing elements that have characterized past Agent Provocateur campaigns -- images of celebrities riding mechanical bulls, or virtual [...]
Posted: Tuesday, February 10th 2009
Femmes Fuel European Mobile SocNet Growth
Mobile social networking is rapidly expanding in Western Europe, with 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc. (via MarketingCharts).
The UK boasts the highest [...]
Posted: Tuesday, February 3rd 2009
SocNet Use Quadruples among US Adults; 35% Have Profiles
The share of adult internet users with a profile on a social networking site has more than quadrupled in the past four years -- from 8% in 2005 to 35% in 2008 -- according to the Pew Internet & American Life Project's December 2008 tracking survey.
[...]
Posted: Friday, January 30th 2009
Teen Tech Use Shapes Buying Behavior
Though today's teens face many of the same issues as they did 15 years ago in terms of economic challenges and family life, their unprecedented access to technology makes them increasingly self reliant -- and is shaping their consumer behavior in new ways, according to research from Experian Simmons.
[...]
Posted: Friday, January 23rd 2009
1 in 5 Teens Sends Sexually Explicit Pics Over 'Net
One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they have electronically sent, or posted online, nude or semi-nude photographic or video images of themselves, according to (pdf) a survey by The National Campaign to Prevent Teen and Unplanned Pregnancy and CosmoGir [...]
Posted: Wednesday, January 7th 2009
Online Fitness, Video Game Spend Outperforms Brick-And-Mortar
Online spend in several key categories, including Sports & Fitness and Video Games, increased, outperforming offline spend over the 2008 holiday season.
Meanwhile, overall online and offline spend in other home and luxury-goods categories decreased across the board, according to a study by comScore (via MarketingCharts).
[...]
Posted: Tuesday, January 6th 2009
American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show
Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting.
"This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost [...]
Posted: Monday, January 5th 2009
Despite Cost Concerns, Women More 'Green' than Men
One-third (36%) of Americans say "cost" is the biggest impediment to being more environmentally friendly, but women are more likely to spend more on and use more "green" products than men, according to results from the Better Homes and Gardens Real Estate Living Green Consumer Survey.
The survey, which was conducted at home shows in 15 cities across the country to gauge consumer environmental practices, foun [...]
Posted: Monday, December 29th 2008
NeoEdge Mines Girl Gamer Data Across Online Sites
Yesterday NeoEdge Networks announced plans to collect survey data for the ad technologies and online games it develops and hosts.
Labeled "NeoMom," the NeoEdge Survey targets women between the ages of 25 and 54. Consumer products will be the primary topic, and researchers will begin gathering data in January, MediaPost reports.
When users in the target demo play a game on the NeoEdge network, a [...]
Posted: Tuesday, December 23rd 2008
Youth Lured to 'Net by TV, Print Ads; Tendency Increases with Age
Nearly half (46%) of children aged 6-11 have visited a website to learn more about a product they saw in a commercial or ad.
This propensity increases with age, according to (pdf) findings from Mediamark Research (MRI).
MRI's 2008 American Kids Study finds that the older a child is, the more likely he or she is to turn to the internet after viewing an ad, [...]
Posted: Monday, December 22nd 2008
Demographic, App Usage Tools Go Live for Facebook
Unofficial Facebook blog AllFacebook launched a demographic widget that enables marketers to review comparative Facebook statistics in charts format.
Variables for up to three countries, genders and ages can be submitted, but AllFacebook welcomes suggestions for improving the tool.
Charts can be expanded to full-screen; and when moused over [...]
Posted: Thursday, December 18th 2008
Depressed Dow Drives Americans into Arms of Online Dating
A handful of online dating sites are reporting activity spikes following September's global financial crisis.
"On days when the US Dow Jones industrial went down [...] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters.
"People seek out companionship in times of stress. Studies repeatedly show [...]
Posted: Wednesday, December 10th 2008
LinkedIn Debuts Search Suggestions, Customized Queries
The 31 million business professionals registered on LinkedIn now have access to upgraded search features.
New offerings include search suggestions for querying contacts, streamlined search results, modified search, customized view -- which puts in-network contacts at the top of the search results -- and the ability to save searches. What's more, users no longer have to switch tabs when reviewing results for t [...]
Posted: Friday, November 28th 2008
Uni Devs Hack Victoria's Secret Collegiate Campaign
Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley.
I [...]
Posted: Tuesday, November 25th 2008
SheKnows Snaps Up BabyHold.com
To strengthen its position as the go-to hub for expectant mothers, women's network SheKnows purchased BabyHold.com, a site that keeps future parents abreast of popular baby names.
Unlike print-based baby books, which typically list names from A to Z, BabyHold tailors its database to certain preferences. Top articles on the site, for example, include "Spiritual Names: An Expressio [...]
Posted: Friday, October 31st 2008