Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 243 | 276 |
| » ad pricing | 12 | 507 |
| » ad selling | 80 | 439 |
| » ad targeting | 131 | 388 |
| » ad technologies & vendors | 50 | 469 |
| » advertainment | 43 | 476 |
| » affiliate marketing | 1 | 518 |
| » agencies & ad departments | 43 | 476 |
| » alternative marketing | 90 | 429 |
| » Asia/Pacific | 37 | 482 |
| » automotive | 17 | 502 |
| » b2b | 8 | 511 |
| » best practices | 31 | 488 |
| » Beyond Marketing | 1 | 518 |
| » Big Picture | 1 | 518 |
| » biz buzz | 86 | 433 |
| » branding | 54 | 465 |
| » broadband | 97 | 422 |
| » campaigns & creatives of note | 30 | 489 |
| » case studies | 8 | 511 |
| » co-op marketing & partnerships | 27 | 492 |
| » computers & tech | 46 | 473 |
| » consumer packaged goods | 35 | 484 |
| » CRM | 1 | 518 |
| » cross media | 101 | 418 |
| » direct marketing | 70 | 449 |
| » domain names | 19 | 500 |
| » don't believe the hype | 7 | 512 |
| » e-commerce | 91 | 428 |
| » email marketing | 27 | 492 |
| » entertainment | 200 | 319 |
| » Europe | 51 | 468 |
| » events | 2 | 517 |
| » finance | 23 | 496 |
| » global | 28 | 491 |
| » healthcare | 12 | 507 |
| » I-PR & business communications | 3 | 516 |
| » instant messaging marketing | 9 | 510 |
| » interviews | 1 | 518 |
| » intrusive formats | 4 | 515 |
| » Latin America | 18 | 501 |
| » legal, government & regulation | 27 | 492 |
| » loyalty & retention | 17 | 502 |
| » major account moves | 1 | 518 |
| » major brands | 48 | 471 |
| » major players news | 136 | 383 |
| » measurement & analytics | 41 | 478 |
| » media convergence | 143 | 376 |
| » minorities | 37 | 482 |
| » mobile marketing | 78 | 441 |
| » multi-channel marketing | 20 | 499 |
| » new and improved | 44 | 475 |
| » nonsense & parodies | 1 | 518 |
| » online ad market | 87 | 432 |
| » pearls of wisdom | 9 | 510 |
| » people | 27 | 492 |
| » personalization | 23 | 496 |
| » political parties & organizations | 21 | 498 |
| » privacy | 15 | 504 |
| » promotions | 12 | 507 |
| » publishing | 137 | 382 |
| » real estate | 1 | 518 |
| » research & stats | 317 | 202 |
| » rich media | 50 | 469 |
| » Sales | 1 | 518 |
| » search engine marketing | 31 | 488 |
| » Segmentation & Markets | 1 | 518 |
| » seniors | 30 | 489 |
| » sex sells | 2 | 517 |
| » signs of doom | 12 | 507 |
| » signs of recovery | 8 | 511 |
| » small business | 6 | 513 |
| » spam & anti-spam | 2 | 517 |
| » Spanish-speaking | 26 | 493 |
| » syndication & RSS | 7 | 512 |
| » technical innovation | 41 | 478 |
| » telecom | 34 | 485 |
| » text ads | 20 | 499 |
| » tools & software | 38 | 481 |
| » top stories | 53 | 466 |
| » travel | 8 | 511 |
| » user experience | 116 | 403 |
| » Verticals & Sector | 1 | 518 |
| » viral marketing & social media | 29 | 490 |
| » weblog marketing | 32 | 487 |
| » women | 61 | 458 |
| » worst practices | 10 | 509 |
| » Youth | 97 | 422 |
Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?
Online Ad Market:
Adsense for social network sharers?
Do you want to save your web ads? AdKeeper bets $35 million that you will.
Mobile Marketing:
In the works: A Google [...]
Posted: Tuesday, January 4th 2011
Marketers Jump on E-Reader Data Bandwagon
For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble.
That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.
[...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009
Email Not Dead, Council Says
Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium.
"Ironically, that story quickly became the most emailed story on the Wall Street Jour [...]
Posted: Thursday, November 12th 2009
'TV Everywhere' Could Lock Out 7.7M Online Viewers
A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c [...]
Posted: Monday, November 2nd 2009
Local Search Shifts to Online, Mobile Platforms
Internet search engines and print directories are the primary sources for finding local business information and account for 31% and 28%, respectively, of all local searches conducted in the US, according to a study from TMP Directional Marketing (TMPDM) and comScore, Inc.
[...]
Posted: Thursday, October 29th 2009
Competing Groups Vie for .Gay Web Suffix
Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,†adding another suffix to a growing list that includes “.com,†“.edu,†“.org,†and “.net,†the New York Times reports.
The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en [...]
Posted: Monday, October 26th 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
LinkedIn Reaches 50 Million Milestone
LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.Â
In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year to reach one million users after its founding in 2003 - it took only 12 days to attract the last million users to reach this new milesto [...]
Posted: Friday, October 16th 2009
Hulu's Growth Fuels Rise in Video Streaming
In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.
[...]
Posted: Wednesday, August 5th 2009
Insurance Providers Ignore Gen X, Gen Y
Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia.
In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece [...]
Posted: Wednesday, August 5th 2009
Obama Solicits Texts to 'See What's Happening' in Africa
Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House.
The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages.
The codes include:
• Ghana - 1731
• Nigeria - 32969
• South Africa - 31958
• Kenya - 5683
Acc [...]
Posted: Friday, July 10th 2009
CCOs Move Up in World, Peg Social Media Their Top '09 Ally
In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.
[...]
Posted: Wednesday, May 13th 2009
Hispanic Online Audience Growing 50% Faster than Populace
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.
During the month, Hispanic internet users exh [...]
Posted: Monday, April 20th 2009
Average American Surfed 2,554 Pages in March
The average American visited 111 internet domains and surfed 2,554 web pages in March 2009, according to (pdf) data from Nielsen Online, a service of The Nielsen Company (via MarketingCharts).
[...]
Posted: Friday, April 17th 2009
Mobile Web Poised for Fast Growth
Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke [...]
Posted: Tuesday, March 31st 2009
TV Dominates Americans' 8.7 Hours of Daily Video Time
The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts.
The large-scale Video Consumer Mapping study, which was conducted on [...]
Posted: Monday, March 30th 2009
Subtitles Lend Staying Power to Online Video
Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits.
PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks.
When subtitles a [...]
Posted: Tuesday, March 24th 2009