Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 274 | 158 |
| » ad pricing | 13 | 419 |
| » ad selling | 133 | 299 |
| » ad targeting | 143 | 289 |
| » ad technologies & vendors | 73 | 359 |
| » advertainment | 59 | 373 |
| » affiliate marketing | 1 | 431 |
| » agencies & ad departments | 55 | 377 |
| » alternative marketing | 106 | 326 |
| » Asia/Pacific | 12 | 420 |
| » automotive | 24 | 408 |
| » b2b | 9 | 423 |
| » best practices | 35 | 397 |
| » Beyond Marketing | 1 | 431 |
| » biz buzz | 154 | 278 |
| » branding | 81 | 351 |
| » broadband | 75 | 357 |
| » campaigns & creatives of note | 58 | 374 |
| » case studies | 6 | 426 |
| » co-op marketing & partnerships | 51 | 381 |
| » computers & tech | 33 | 399 |
| » consumer packaged goods | 14 | 418 |
| » CRM | 2 | 430 |
| » cross media | 61 | 371 |
| » direct marketing | 28 | 404 |
| » domain names | 19 | 413 |
| » don't believe the hype | 4 | 428 |
| » e-commerce | 54 | 378 |
| » email marketing | 7 | 425 |
| » entertainment | 196 | 236 |
| » Europe | 25 | 407 |
| » events | 8 | 424 |
| » finance | 12 | 420 |
| » global | 12 | 420 |
| » healthcare | 5 | 427 |
| » I-PR & business communications | 2 | 430 |
| » instant messaging marketing | 13 | 419 |
| » intrusive formats | 3 | 429 |
| » Latin America | 5 | 427 |
| » legal, government & regulation | 28 | 404 |
| » loyalty & retention | 14 | 418 |
| » major account moves | 2 | 430 |
| » major brands | 78 | 354 |
| » measurement & analytics | 43 | 389 |
| » media convergence | 91 | 341 |
| » minorities | 13 | 419 |
| » mobile marketing | 29 | 403 |
| » multi-channel marketing | 24 | 408 |
| » new and improved | 47 | 385 |
| » nonsense & parodies | 6 | 426 |
| » online ad market | 70 | 362 |
| » pearls of wisdom | 6 | 426 |
| » people | 16 | 416 |
| » personalization | 30 | 402 |
| » political parties & organizations | 16 | 416 |
| » privacy | 22 | 410 |
| » promotions | 22 | 410 |
| » publishing | 225 | 207 |
| » real estate | 4 | 428 |
| » research & stats | 108 | 324 |
| » rich media | 64 | 368 |
| » search engine marketing | 47 | 385 |
| » Segmentation & Markets | 1 | 431 |
| » seniors | 1 | 431 |
| » sex sells | 6 | 426 |
| » signs of doom | 8 | 424 |
| » signs of recovery | 1 | 431 |
| » signs of what's to come | 136 | 296 |
| » small business | 7 | 425 |
| » spam & anti-spam | 2 | 430 |
| » Spanish-speaking | 14 | 418 |
| » syndication & RSS | 1 | 431 |
| » technical innovation | 18 | 414 |
| » telecom | 13 | 419 |
| » text ads | 30 | 402 |
| » tools & software | 54 | 378 |
| » top stories | 55 | 377 |
| » travel | 6 | 426 |
| » user experience | 108 | 324 |
| » viral marketing & social media | 42 | 390 |
| » weblog marketing | 23 | 409 |
| » women | 39 | 393 |
| » worst practices | 22 | 410 |
| » Youth | 36 | 396 |
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
'TV Everywhere' Could Lock Out 7.7M Online Viewers
A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c [...]
Posted: Monday, November 2nd 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
LinkedIn Reaches 50 Million Milestone
LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.Â
In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year to reach one million users after its founding in 2003 - it took only 12 days to attract the last million users to reach this new milesto [...]
Posted: Friday, October 16th 2009
Obama Solicits Texts to 'See What's Happening' in Africa
Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House.
The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages.
The codes include:
• Ghana - 1731
• Nigeria - 32969
• South Africa - 31958
• Kenya - 5683
Acc [...]
Posted: Friday, July 10th 2009
Middle-Agers Help Hulu Grow 490%
Though YouTube continues to rank as the #1 video web brand in the US, with 5.5 billion total streams in April, Hulu ranks #2 as it continues on a steep growth trajectory, increasing 490% in total streams year-over-year (YoY), from 63.2 million in April 2008 to 373.3 million in April 2009, according to data from Nielsen Online.
This makes Hulu the fastest growi [...]
Posted: Tuesday, May 19th 2009
Yahoo's 'Spotlight to Nightlight' Brings Celebu-Moms to 'Net Fans
Today Yahoo is expected to announce the launch of a web show, "Spotlight to Nightlight," that focuses on celebrity mothers.
Executives for Yahoo -- which in the past has tried leveraging niche content sites to lure premium advertisers, with little success -- claim they have found a "sustainable model" to produce original web-based videos, in part by refusing to compete with TV content, [...]
Posted: Monday, March 16th 2009
Senior Females Storm Facebook, Older Users Fuel Growth
The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females among the fastest growing demographic groups on the social network, according to statistics released by independent blog Inside Facebook.
The number of men over 55 also grew dramatically during the same four-month peri [...]
Posted: Wednesday, February 11th 2009
World Internet Audience Tops 1B; China Has Most Visitors
The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.
[...]
Posted: Monday, January 26th 2009
PC Market Growth Plummets in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily.
The slowdown was enough for a sequential decline of 2.5% from [...]
Posted: Tuesday, January 20th 2009
AOL Places Bets on Niche Online Publishing
With its ad business struggling and the merger with Yahoo only a wispy possibility, Time Warner's AOL has decided to focus on one of AOL's few strengths: online publishing.
Specifically, it will take advantage of the popularity of its niche content sites, which range from branded destinations (e.g. AOL Music) to less obvious properties, like celebrity-focused TMZ, men's fashion hub StyleList.com, an [...]
Posted: Wednesday, January 14th 2009
Demographic, App Usage Tools Go Live for Facebook
Unofficial Facebook blog AllFacebook launched a demographic widget that enables marketers to review comparative Facebook statistics in charts format.
Variables for up to three countries, genders and ages can be submitted, but AllFacebook welcomes suggestions for improving the tool.
Charts can be expanded to full-screen; and when moused over [...]
Posted: Thursday, December 18th 2008
Uni Devs Hack Victoria's Secret Collegiate Campaign
Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley.
I [...]
Posted: Tuesday, November 25th 2008
MySpace MyAds Goes Beta, Courts Small Biz
Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network.
MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible:
Create a display ad in the MySpace MyAds [...]
Posted: Monday, October 13th 2008
MySpace Music: Live with All-Star Sponsorship Roster!
Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music.
The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost.
The [...]
Posted: Friday, September 26th 2008
Economist Gives World a Vote in US Presidential Election
London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country.
The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York.
"We thought it would be fun and a bit of an educa [...]
Posted: Wednesday, September 24th 2008
Celebs Join MySpace and PayPal for 'Net Philanthropy Effort
Popular tween-targeting celebs, including Hayden Panettiere, The Jonas Brothers, Miley Cyrus and HIllary Duff, have joined Paypal and MySpace IMPACT to stimulate online charity.
The medium of choice is a fundraising widget that tracks fundraising efforts to non-profits. The non-profit with the highest donation rate by October 13 wins a cash prize. Ad support includes sponsorship from Variety and Target.
[...]
Posted: Wednesday, September 24th 2008
Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment
Facebook's new version of Lexicon sports features that let its user base play with aggregated data from.
Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity.
In a nod to [...]
Posted: Monday, September 22nd 2008