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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
Consumer Segments Spend Differently in Tough Economy
Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ - but not along conventional demographic lines, according to Acxiom Corporation's first Retail Consumer Dynamics Study (RCD), reports Retailer Daily.
The [...]
Posted: Friday, October 31st 2008
Luxury Consumption Index in Freefall
Luxury consumer confidence, as measured by Unity Marketing's Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retaile [...]
Posted: Thursday, October 23rd 2008
Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets
Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed, [...]
Posted: Thursday, October 9th 2008
62M Consumers Start Holiday Shopping before 'Black Friday'
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just u [...]
Posted: Friday, October 3rd 2008
Canadians Interested in Online Coupons for Life's Necessities
Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study by Ipsos Reid examining online coupons, writes Retailer Daily.
Over half of survey r [...]
Posted: Wednesday, October 1st 2008
Most Use 'Net at Work, 50% Check Work Email on Weekends
Fully 72 percent of employed adults in the US use the internet and email at least sometimes while they are at work, and 50 percent of those email users say they check their email on weekends, according to a report from the Pew Research Center's Internet & American Life project ( [...]
Posted: Tuesday, September 30th 2008
Americans Deep in 'Culture of Recession'
Economists may debate when the economy officially enters a recession, but Americans have been living in a "Recession Culture" for months, with significant impact on all major lifestyle indicators, according to a survey by Faith Popcorn's BrainReserve (via Retailer Daily).
"Out on the street no one is asking if we are in a recession, they're asking when [...]
Posted: Wednesday, September 10th 2008
'Gamma Women' 55M Strong, Define New Marketing Model
The number of Gamma women in America - those that influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report (pdf) from Meredith Corporation ( [...]
Posted: Wednesday, September 10th 2008
Billboards Identify Shoppers by Past Purchases ... and by Sight
In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him.
The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"
[...]
Posted: Tuesday, August 26th 2008
Better Business Bureau: Trust in Biz Down in 13 of 15 Industries
In a seven-month period, American consumers' trust in businesses fell in 13 of 15 industries measured, with an overall composite Index decline in consumer trust of 14 percent, according to the second BBB/Gallup Trust in Business Index survey ( [...]
Posted: Tuesday, August 26th 2008
Tech Purchasers Committed to 'Green,' Women More Environmentally Conscious
Nearly two-thirds (64 percent) of business technology purchasers agree that being perceived as "green" helps their brand image, and the same percentage of affluent consumers (64 percent) say environmental considerations are a primary concern in their purchasing process, according to the Green TECHpulse '08 survey from Hansa|GCR, MarketingCharts [...]
Posted: Friday, August 22nd 2008
Upscale Shoppers Lead Costco Pilgrimage
As the economy weakens, traffic at club stores targeting budget-conscious shoppers has increased at a rate faster than US population growth -- with upscale consumers driving the increase, according to new data from Mediamark Research & Intelligence (MRI), writes Retailer Daily.
The number of people that shop at club stores like Costco, B.J. [...]
Posted: Monday, August 18th 2008
Moms Predict Increase in Back-to-School Spending
Back-to-school spend in '08 will be modestly higher than last year, with an 8 percent increase over 2007 spending levels -- $484, compared with $449 in 2007 -- according to (PDF) a national study of US mothers by the Marketing to Moms Coalition, writes MarketingCharts.
[...]
Posted: Wednesday, August 13th 2008
The Wealthy Rate Investment Brokers and Real Estate Companies, Websites
High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively - [...]
Posted: Tuesday, August 12th 2008
Comcast Scarfs Daily Candy Down for $125M
Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million -- incrementally higher than the $100M it asked for two years ago, reports The Wall Street Journal. [...]
Posted: Wednesday, August 6th 2008
Big-Spending Boomers Buy for Multiple Generations
Consumers in their 40s and 50s are at or near the peak of their earning potential. They also make the majority of household spending decisions for themselves and their older and younger dependents, according to a study by TV Land, writes MarketingCharts.
Findings from the survey:
Consumers ag [...]
Posted: Monday, August 4th 2008
Economic Growth vs. Environment: Push Shoves, Growth Wins
As economic conditions worsen, people asked to choose between protecting the environment or economic growth and development strongly favor economic growth, according to a June Harris Poll conducted online among 2,454 adults aged 18+, MarketingCharts [...]
Posted: Thursday, July 31st 2008
Hispanics Up Ante on Consumer Electronics Spend
US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to (pdf) the Customer Focus Opiniones study from Vertis Communications. Some 28 percent say they will purchase a large-screen or HD TV set in the next 12 months, compared with 23 percent of all US respondents, MarketingCharts [...]
Posted: Thursday, July 31st 2008
Among Mobile Marketing Techniques, Text Messaging Most Often Responded to
Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message -- compared with 41 percent who've responded to a survey and 30 percent to email offers -- according to the Direct Marketing Association (DMA), w [...]
Posted: Tuesday, July 22nd 2008