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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 111 | 67 |
| » ad pricing | 18 | 160 |
| » ad selling | 61 | 117 |
| » ad targeting | 90 | 88 |
| » ad technologies & vendors | 28 | 150 |
| » advertainment | 18 | 160 |
| » agencies & ad departments | 36 | 142 |
| » alternative marketing | 21 | 157 |
| » Asia/Pacific | 2 | 176 |
| » automotive | 4 | 174 |
| » b2b | 3 | 175 |
| » best practices | 4 | 174 |
| » biz buzz | 29 | 149 |
| » branding | 17 | 161 |
| » broadband | 24 | 154 |
| » campaigns & creatives of note | 11 | 167 |
| » case studies | 1 | 177 |
| » co-op marketing & partnerships | 1 | 177 |
| » computers & tech | 6 | 172 |
| » consumer packaged goods | 7 | 171 |
| » cross media | 11 | 167 |
| » direct marketing | 25 | 153 |
| » don't believe the hype | 1 | 177 |
| » e-commerce | 30 | 148 |
| » email marketing | 10 | 168 |
| » entertainment | 34 | 144 |
| » Europe | 5 | 173 |
| » events | 1 | 177 |
| » finance | 2 | 176 |
| » global | 5 | 173 |
| » healthcare | 4 | 174 |
| » instant messaging marketing | 7 | 171 |
| » intrusive formats | 1 | 177 |
| » Latin America | 4 | 174 |
| » legal, government & regulation | 8 | 170 |
| » major brands | 12 | 166 |
| » major players news | 55 | 123 |
| » measurement & analytics | 28 | 150 |
| » media convergence | 24 | 154 |
| » minorities | 19 | 159 |
| » mobile marketing | 10 | 168 |
| » multi-channel marketing | 10 | 168 |
| » new and improved | 12 | 166 |
| » nonsense & parodies | 3 | 175 |
| » online ad market | 44 | 134 |
| » people | 2 | 176 |
| » personalization | 8 | 170 |
| » political parties & organizations | 9 | 169 |
| » privacy | 8 | 170 |
| » promotions | 7 | 171 |
| » publishing | 69 | 109 |
| » real estate | 1 | 177 |
| » research & stats | 89 | 89 |
| » rich media | 25 | 153 |
| » search engine marketing | 28 | 150 |
| » seniors | 4 | 174 |
| » signs of doom | 6 | 172 |
| » signs of recovery | 1 | 177 |
| » signs of what's to come | 53 | 125 |
| » small business | 5 | 173 |
| » Spanish-speaking | 8 | 170 |
| » syndication & RSS | 2 | 176 |
| » technical innovation | 9 | 169 |
| » telecom | 4 | 174 |
| » text ads | 15 | 163 |
| » tools & software | 13 | 165 |
| » travel | 3 | 175 |
| » user experience | 10 | 168 |
| » viral marketing & social media | 12 | 166 |
| » weblog marketing | 11 | 167 |
| » women | 27 | 151 |
| » worst practices | 5 | 173 |
| » Youth | 4 | 174 |
CA Fires Ignite Sparks Under Citizen Journalists
The amount of user generated content from the Southern California fires that has been uploaded to CNN’s i-Report has far surpassed citizen content surrounding the Minneapolis bridge collapse or the Virginia Tech shooting, repor [...]
Posted: Friday, October 26th 2007
Analyst: MySpace Going Mobile
RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi [...]
Posted: Thursday, September 28th 2006
Literary Magazine 'Wholphin' Launched via DVD
A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the [...]
Posted: Wednesday, January 18th 2006
Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)
News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com, announcing that the recently acquired site would challenge portals such as Yahoo and MSN, writes iMedia, citing a Wall Street Journal report. Murdoch said MySpace would offer free video downloads, [...]
Posted: Thursday, January 12th 2006
CNN, Time Merge Biz Sites, Rely on Online Advertising
Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning [...]
Posted: Tuesday, January 10th 2006
Circ Auditor Gives Nod to Standalone Digital Pubs
Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to digital versions of print publications, writes DM News. The amendments revise BPA's definition of digital [...]
Posted: Tuesday, January 10th 2006
Clear Channel VODs to Offer 15-Second Ads
A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday, [...]
Posted: Tuesday, January 10th 2006
GM, Mazda, Discuss Ad Strategies
Instead of using incentive programs to sell cars in 2006, General Motors marketing will lean toward the idea of providing "the best product at the best price," reports AdWeek ( [...]
Posted: Tuesday, January 10th 2006
Modern Postcard Launches New List Products at CES
Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list tech [...]
Posted: Wednesday, January 4th 2006
Older Adults Using Internet More, Traditional Media Less
U.S. online adults 55 years and older - the heaviest users of offline media - say the ability to access online content any time of the day (69.2 percent) and the greater accuracy of online information (67.5 percent) are the primary advantages of the internet versus TV, radio, magazines or newspapers, according to a Burst Media survey. Some 57.9 percent of respondents also cited "content I cannot find on television, radio, magazines or newspapers"; other at [...]
Posted: Tuesday, January 3rd 2006
Teens Go for Gadgets, Games, Websites
Marketers who want to reach teens should take advantage of their penchant for entertainment devices and websites about gadgets and gaming, and should attempt to reach them through in-game advertising and advergaming, writes eMarketer. Particularly gaming offers the best opportunity, with the vast majority of U.S. and Canadian consumers age 12-21 owning some sort of gaming device - and three of four playing online and offline games on th [...]
Posted: Tuesday, January 3rd 2006
Wireless Hotline Answers Questions within Minutes
A technology startup is offering answers to questions from business travelers who have no access to the internet, writes The New York Times ( [...]
Posted: Monday, January 2nd 2006
Men, Women Online in Almost Equal Numbers; Use Web Differently
The proportion of women to men who go online has mostly evened out, according to a new report from the Pew Internet & American Life Project, but what they do when online remains different: men are more likely to look at weather and news sites, download music, and find financial information, whereas women [...]
Posted: Thursday, December 29th 2005
The Wealthy More Likely to Shop Online
Online buying is to a large extent an upper-income activity, according to recent Gallup research, writes InternetRetailer. Households with annual income of $100,000 or more are three times as likely to buy online as those with income under $35,000, and one-third more likely than households with income of $75,000-$100,000.
When asked to agree or disagree with the statement "I prefer to purchase inside the store, rather than onl [...]
Posted: Wednesday, December 28th 2005
adCenter ROI High, Number of Advertisers Kept Low
Pilot campaigns using MSN's adCenter paid-search system are generating high conversion rates but Microsoft should more quickly expand the program, search marketers say, according to DM News. Apparently, demand is high but MSN is limiting the testing as it continues to serve Yahoo search ads. In the U.S., som [...]
Posted: Friday, December 23rd 2005
Revenue Science Gets $24 Million in VC Financing
Behavioral targeting firm Revenue Science has landed $24 million in venture capital financing, the fifth round since its founding in 2000 as digiMine, reports the Seattle Post-Intelligencer. Investors include Mayfield, Mohr Davidow Ventures, Integral Capital Partners, and Second Avenue Partners. [...]
Posted: Thursday, December 22nd 2005
Ipsos: Napster, iTunes Best-Known for Fee-based Downloading
In the digital music marketplace, the battle for mass consumer awareness remains essentially a duel between Apple's iTunes and Napster 2.0, according to a new study from marketing research firm Ipsos Insight, though its TEMPO Digital Music Brandscape study shows that U.S. downloaders have a significantly increased awareness of various other digital music [...]
Posted: Friday, December 16th 2005
Media Shops Help Design Channel-Planning Tool
Carat, Initiative, Mediaedge:CIA, Mindshare, and PHD are charter subscribers of Compose, a new channel-planning software tool designed by Kantar Media Group and built by Pointlogic, reports MediaPost ( [...]
Posted: Thursday, December 15th 2005
MTV, Microsoft Have 'Urge' to Compete with iTunes
MTV and Microsoft have announced a joint digital music service that will launch in 2006, offering the ability to purchase songs individually or as part of a music subscription service, MediaWeek writes. The service, dubbed Urge, will compete with iTunes and other servic [...]
Posted: Wednesday, December 14th 2005
Audible Campaign Hopes to Perk up Ears
Click to enlarge
"Don't Read" is the tagline for downloadable audio content firm Audible's new interactive campaig [...]
Posted: Wednesday, December 14th 2005