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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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NBCU Hits College Kids with The University Network

The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner. The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will   [...]

Evo Connects Green Businesses with Jaded Buyers

Kermit is right. It's not easy being green. For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels. The site's business model depends primarily on affil  [...]

AdweekMedia Leaps into Niche Social Networking Game

Professionals have yet another community-building option from which to choose. AdweekMedia has just announced its foray into marketing and media-oriented social networking with its virgin offering, At the Roundtable. At the Roundtable proposes to "unite marketing, media and agency industry professionals." The proliferation of niche social networking sites was   [...]

Sports Illustrated, TAKKLE Deepen Friendly Ties

TAKKLE.com and Sports Illustrated (SI) have just formalized a closer agreement with SI's decision to purchase a minority stake in the social networking site. The pair have been cross-promoting since late 2006. TAKKLE focuses on high school athletes, a savory demographic for Sports Illustrated, the longtime high school sports publication owned by Time, Inc. The investment adds financial weight to a partnership that initially consisted of TAKKLE providing online nominations and hi  [...]

Cars.com, Hispanic Portal Terra Enter Major Deal

Cars.com has developed a relationship with Hispanic Web portal Terra to offer its 2 million new and used car listings on Terra's automotive channel,   [...]

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AOL Double-Backs on TradeDoubler Buy Bid

Citing an unmet deadline for the acquisition of enough shares to proceed, AOL announced it has backed out of its bid to acquire online marketing firm TradeDoubler AB, reports Reuters. The takeover was first announced in January, with AOL saying it would buy the company for $900 million in cash. But resistance from some share  [...]