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Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]
Posted: Monday, October 26th 2009

Obama Solicits Texts to 'See What's Happening' in Africa

Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House. The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages. The codes include: • Ghana - 1731 • Nigeria - 32969 • South Africa - 31958 • Kenya - 5683 Acc  [...]
Posted: Friday, July 10th 2009

Election 2008: The Social Networking Roundup

Before ballots were counted yesterday, Sen. Barack Obama led the race for President across social networks by nearly all measures, according to social computing expert and Forrester Research analyst Jeremiah Owyang, who posted social networking statistics for Sens. Barack Obama and John McCain on his blog, Web Strategy by  [...]
Posted: Wednesday, November 5th 2008

Democrats More Politically Active than Republicans

Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press,   [...]
Posted: Friday, October 31st 2008

Wealthy Older Men Fuel Political Blog Growth

Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections. Visitors to such sites are more likely to be older, wealthier and male, according to a study of blog visitation by comScore, MarketingCharts writ  [...]
Posted: Friday, October 24th 2008

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment

Facebook's new version of Lexicon sports features that let its user base play with aggregated data from. Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity. In a nod to   [...]
Posted: Monday, September 22nd 2008

Palin Acceptance Speech Draws 37M Viewers, Utterly Outshines Biden

Governor Sarah Palin's debut as Vice Presidential incumbent on the Republican ticket drew 37 million viewers, dramatically outstripping the 24 million that watched Senator Joe Biden, the VP incumbent on the Democratic side. Her acceptance speech at the Republican National Convention (RNC) also eclipsed the audience for Senator Hillary Clinton's speech at the Democratic National Convention (DNC), in which Clinton put full support behind Senator Barack Obama's bid for Presidency, Nielsen Media   [...]
Posted: Friday, September 5th 2008

Youth Voters, Obama Supporters Lead Online Political Charge

Nearly half of all Americans (46 percent) have used the internet, email, or cell-phone text messaging to get news about the Presidential campaign, share views or mobilize others, according to a survey by the Pew Internet & American Life Project, reports MarketingCharts.   [...]
Posted: Friday, August 1st 2008

Team Obama Tackles General Election with Gusto

Barack Obama's campaign made inquiries with NBC Universal about the cost of advertising in the Olympics. The move suggests Obama's earnest smile may appear alongside Beijing Olympic sponsors like Nike and Budweiser, reports Advertising Age. NBCU presented a series of options to the team, including packages ranging from $500,000 to $10 million. Obama's campaign did not reveal whether it purchased space, but Olympic promotion would ex  [...]
Posted: Friday, June 20th 2008

Red-State Shopping Habits are Just as Green as Blue States'

Some of the heaviest "green" shopping -- that is, purchases made with the environment in mind -- occurs in red states like Idaho, Alaska and Utah, reports Advertising Age. In terms of who's greener, there are no strong differences between red and blue states. The findings came from Catalina, which used SAS Institute software to gather and analyze "red" (Republican) versus "blue" (Democrat) state shopping data. Catalina gauges the "gr  [...]
Posted: Monday, June 9th 2008

AHAA Forms PPM Advisory Board

The Association of Hispanic Advertising Agencies (AHAA) has created an advisory council to explore issues and opportunities surrounding Arbitron's Portable People Meter (PPM), reports MediaBuyerPlanner. Univision, Entravision, Spanish Broadcasting System, Arbitron, ABC Radio Networks, and several agencies make up the council. Council members were named this week at the Radio Ink Hispanic Radio Confere  [...]
Posted: Wednesday, May 21st 2008

BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads

Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts). The top three new   [...]
Posted: Thursday, March 20th 2008

Bloggers: Younger, More Educated, Ethnically Diverse

Bloggers are younger and better-educated, but earn less than the general US adult (18+) population. They are also more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch, MarketingCharts reports. Of users  [...]
Posted: Thursday, February 14th 2008

Mobile Advertising Alters Voter Attitudes, Behaviors

Considering Super Tuesday hasn't settled who will run for US President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports   [...]
Posted: Thursday, February 7th 2008

Influential World Citizens Just Not Happy with Big Corporations

Most of the world's most engaged citizens say large companies wield too much influence on government decisions. Furthermore, they want aggressive action against the activities and influence of national and multinational corporations, according to a new Ipsos survey. The poll of 22,000 people, covering 22 of the world's leading and burgeoning powerhouse economies, finds   [...]
Posted: Friday, January 4th 2008

Political Giving Shifts To Democrats in Top Voter Segments

Eight of the 10 demographic segments most likely to contribute to a US presidential campaign -- including the most affluent, influential and well-educated voters -- made most of their contributions to Democratic candidates in the first half of '07, according to a recent Nielsen analysis, writes MarketingChart  [...]
Posted: Wednesday, January 2nd 2008

For Election Coverage, Big Media Turns to Citizen Journalists

In touching attempts to embrace tenacious users, MTV, AP and The New York Times are planning to utilize user-generated content for their election coverage. The Times' content will be produced by PurpleStates.TV and will run in its Op-Ed section until February 5, by which many states will have held their primary elections. Meanwhile, the AP is   [...]
Posted: Friday, December 21st 2007

African-Americans Perceive Growing Class, Cultural Divergence

African-Americans say the values of middle class and poor blacks are diverging, and many also say blacks can no longer be thought of as a single race because of greater diversity among their community, according to a new Pew Research Center survey, writes MarketingCharts.   [...]
Posted: Friday, November 16th 2007