Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 415 | 563 |
| » ad pricing | 14 | 964 |
| » ad selling | 73 | 905 |
| » ad targeting | 227 | 751 |
| » ad technologies & vendors | 44 | 934 |
| » advertainment | 49 | 929 |
| » Advertising | 1 | 977 |
| » agencies & ad departments | 36 | 942 |
| » alternative marketing | 93 | 885 |
| » Asia/Pacific | 48 | 930 |
| » automotive | 34 | 944 |
| » b2b | 12 | 966 |
| » best practices | 42 | 936 |
| » Beyond Marketing | 1 | 977 |
| » Big Picture | 2 | 976 |
| » biz buzz | 42 | 936 |
| » branding | 85 | 893 |
| » broadband | 122 | 856 |
| » campaigns & creatives of note | 21 | 957 |
| » case studies | 9 | 969 |
| » co-op marketing & partnerships | 4 | 974 |
| » computers & tech | 74 | 904 |
| » consumer packaged goods | 69 | 909 |
| » CRM | 3 | 975 |
| » cross media | 135 | 843 |
| » direct marketing | 147 | 831 |
| » domain names | 12 | 966 |
| » don't believe the hype | 10 | 968 |
| » e-commerce | 192 | 786 |
| » email marketing | 58 | 920 |
| » entertainment | 276 | 702 |
| » Europe | 79 | 899 |
| » events | 7 | 971 |
| » finance | 55 | 923 |
| » global | 36 | 942 |
| » healthcare | 44 | 934 |
| » I-PR & business communications | 6 | 972 |
| » instant messaging marketing | 17 | 961 |
| » interviews | 1 | 977 |
| » intrusive formats | 3 | 975 |
| » Latin America | 31 | 947 |
| » legal, government & regulation | 20 | 958 |
| » loyalty & retention | 37 | 941 |
| » major account moves | 1 | 977 |
| » major brands | 55 | 923 |
| » major players news | 108 | 870 |
| » Marketing | 1 | 977 |
| » measurement & analytics | 115 | 863 |
| » media convergence | 143 | 835 |
| » minorities | 98 | 880 |
| » mobile marketing | 118 | 860 |
| » multi-channel marketing | 28 | 950 |
| » new and improved | 21 | 957 |
| » nonsense & parodies | 3 | 975 |
| » online ad market | 175 | 803 |
| » pearls of wisdom | 24 | 954 |
| » people | 36 | 942 |
| » personalization | 26 | 952 |
| » political parties & organizations | 30 | 948 |
| » privacy | 21 | 957 |
| » promotions | 17 | 961 |
| » publishing | 157 | 821 |
| » real estate | 9 | 969 |
| » rich media | 62 | 916 |
| » search engine marketing | 72 | 906 |
| » Segmentation & Markets | 1 | 977 |
| » seniors | 73 | 905 |
| » sex sells | 4 | 974 |
| » signs of doom | 39 | 939 |
| » signs of recovery | 8 | 970 |
| » signs of what's to come | 317 | 661 |
| » small business | 11 | 967 |
| » spam & anti-spam | 6 | 972 |
| » Spanish-speaking | 49 | 929 |
| » syndication & RSS | 5 | 973 |
| » technical innovation | 38 | 940 |
| » telecom | 52 | 926 |
| » text ads | 30 | 948 |
| » tools & software | 31 | 947 |
| » top stories | 89 | 889 |
| » travel | 29 | 949 |
| » user experience | 190 | 788 |
| » viral marketing & social media | 50 | 928 |
| » weblog marketing | 63 | 915 |
| » women | 159 | 819 |
| » worst practices | 20 | 958 |
| » Youth | 183 | 795 |
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
What Women Say (and Other Insights from a Twitter Post)
Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely.
If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp.
Http and Google.
If those wo [...]
Posted: Friday, July 29th 2011
Top News: Hearst tries out AOL's large ads | Facebook ads approaching $8.3B | EU warns Sony, Apple to repair privacy policies |
Ad Formats:
AOL's big idea: Larger ads all over.
Hearst adopts AOL 'large format' ads.
Online Ad Market:
Facebook ads may approach [...]
Posted: Wednesday, May 4th 2011
Marketing Data RoundUp: Hispanics, Asians most likely to own a smartphone in the US | 26% of apps downloaded in 2010 were used just once
Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.
Nearly a third (31%) of all mobile consumers in the United States own smartphones, according to The Nielsen Co. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45% [...]
Posted: Wednesday, February 2nd 2011
Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?
Online Ad Market:
Adsense for social network sharers?
Do you want to save your web ads? AdKeeper bets $35 million that you will.
Mobile Marketing:
In the works: A Google [...]
Posted: Tuesday, January 4th 2011
Top News: Morgan Stanley predicts online ad boom | Facebook Messaging integrates with Office | Oprah releases iPad app with premium ad placements | Is email dead?
Online Ad Market:
Morgan Stanley's Meeker sees online ad boom.
Have click rates finally stopped declining?
Social Media:
Facebook Messaging [...]
Posted: Tuesday, November 16th 2010
Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
High Spending SMB Campaigns
Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according t [...]
Posted: Wednesday, August 25th 2010
Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell [...]
Posted: Friday, August 13th 2010
Marketing Data RoundUp: Online video ad spend to reach $2.7B
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Online Video Ad spend to Reach $2.7B
Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre [...]
Posted: Thursday, August 12th 2010
Marketing Data RoundUp: What is the best allocation of interactive media spend?
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
A Formula for the Optimal Allocation of Interactive Media Spend
The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, [...]
Posted: Thursday, August 5th 2010
Industry Buzz & News: 6/11/10
Online Ad Market:
Apple's new ad terms: anti-competitive or competitive?
Campaigns & Creatives:
Unilever readies first Dove campaign for iAd.
Search:
Microsoft looks to [...]
Posted: Friday, June 11th 2010
Tax, Travel Sites Lead Category Growth
Tax, travel and career resource sites were the top-growing online site categories during January 2010, according to comScore Media Metrix.
One of Two Sure Things in Life
Taxes, traditionally linked to death as one of two sure things in life, were on the minds of US web users last month. The tax category attracted 2 [...]
Posted: Tuesday, February 23rd 2010
Skaters, Snowboarders Generate Olympic Buzz
Participants in skating and snowboarding competitions are generating the most buzz out of athletes competing in the 2010 Winter Olympics, according to The Nielsen Company.
The Nielsen Company analyzed online discussions concerning 25 high-profile athletes and medal winners involved in the Winter Olympics and found that American speed skater Apolo Ohno is the mos [...]
Posted: Friday, February 19th 2010
Industry Buzz & Snippets: 01/29/10
Campaigns:
Mobile ads provide limited boost to small game developer.
Overseas weakness hurts Microsoft's ad campaign.
E-Readers:
Amazon CEO: "Millions" of Kindles sold.
Mobile Computing:
[...]
Posted: Friday, January 29th 2010
Digital Age May Differ from Real Age
Most people equate advanced digital skills and savvy to youth. However, results from a new Wells Fargo survey suggests such assumptions can be erroneous.
For purposes of the survey, Wells Fargo grouped respondents into three categories: “Digital adults,†people who use advanced online tools for daily tasks, interaction and entertainment; “digital novices,†people [...]
Posted: Thursday, January 28th 2010
Risk Info in Pharma Ads Ignored by 41% of Americans
More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload.
The research, which is the latest effort in the company's "Und [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009
Local Search Shifts to Online, Mobile Platforms
Internet search engines and print directories are the primary sources for finding local business information and account for 31% and 28%, respectively, of all local searches conducted in the US, according to a study from TMP Directional Marketing (TMPDM) and comScore, Inc.
[...]
Posted: Thursday, October 29th 2009