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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
High Spending SMB Campaigns
Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according t [...]
Posted: Wednesday, August 25th 2010
Top Industry News for 7-22-10: IBM developing analytics suite for advertisers
Measurement & Analytics:
IBM working on analytics suite for advertisers.
Online Ad Market:
New York Times revenue rises as digital advertising help offset print decline.
Yahoo's disp [...]
Posted: Thursday, July 22nd 2010
Internet Opportunity Knocks: Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14 percent, from 6.4 percent for the 12 months ended Sept. 2005, to 7.3 percent for the 12 months ended March 2007.
That online audience growth mitigates print audience losses by 28 percent, according to (pdf) Scarborough Research, MarketingCharts [...]
Posted: Thursday, February 21st 2008
Mansueto Launches B2B Network for Private Ventures
Mansueto Digital has just launched IncBizNet.com, a networking site and database specifically for privately-held companies.
Mansueto is the online arm of Fast Company and Inc. magazines.
IncBizNet is positioned as a directory for private companies based in the United States. Data will be provided, trimmed and hedged by the companies themselves.
Special hosted business tools include:
A press release newswire
Co [...]
Posted: Thursday, October 25th 2007
Boomers Don't Retire; They Become their Own Bosses
For many Boomers, retirement is an opportunity to start a business and become their own boss.
15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business, or intend to do so, reports [...]
Posted: Wednesday, October 24th 2007
Consumers Expect Local Businesses to Pick up Phone, Fix Online Info
Eight of 10 Americans have little patience for merchants who don't answer the phone.
For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
The implications of the study, [...]
Posted: Friday, September 14th 2007
Tradeshows Rely on Online Advertising, Partnership Marketing
Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts.
Reviewing interactive floor plans is the third most-utilized website function [...]
Posted: Thursday, July 19th 2007
Socially-Conscious Companies Garner Loyalty from US Customers, Employees
More than two-thirds of Americans say they consider a company's business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, reports MarketingCharts.
Its latest "Cause Branding" and corporate responsibility research [...]
Posted: Wednesday, July 11th 2007
Ripple Secures Funding, Gets into Jack in the Box
Video ad network Ripple TV has secured $10 million in second round venture capital funding and a new distribution deal through fast food franchise Jack in the Box, reports MediaPost.
The funding round was led by Draper Fisher Jervetson. DFJ co-founder John Fisher will join the Ripple board.
The Ripple system works by placing local retailer ads in displays that appear [...]
Posted: Tuesday, July 10th 2007
Biz Professionals into Online Social Networking
Some 65 percent of business professionals are connecting via personal and professional social networking websites, according to a recent survey on online social networking conducted by the Institute for Corporate Productivity (i4cp) - the erstwhile HRI - reports MarketingCharts.
[...]
Posted: Monday, June 4th 2007
Second Life Virtual Sex Biz Sold for $50K on eBay
One of the landmark businesses on Second Life, Amsterdam, sold on eBay Monday for $50,000 to a buyer located, appropriately enough, in the Netherlands, said the developer of the popular adult-oriented business, according to Information Week.
Alderman's company, Eros LLC, specializes in adult business on the internet, with 90 percent of its business in Second Life. He said Eros s [...]
Posted: Thursday, March 29th 2007
Google Updates Local Business Center
Google has added features to its Local Business Center that allow businesses to place more information for display within Google Maps, according to Search Engine Watch.
Businesses can now upload and edit photos, specify their business by category and add more identifiable information within that category. And most interesting, businesses can also se [...]
Posted: Friday, March 9th 2007
Jupiter: Micro-Biz Execs Heavy Online Users
A new study by Jupiter Research has discovered that micro-business executives - those working at a company with fewer than five employees - are among the heaviest internet users, ClickZ writes.
The survey of 449 micro-business executives found that micro-biz executives spend 17 hours a week online, compared with 15 hours a week for all internet users. Jupiter also [...]
Posted: Wednesday, February 21st 2007
Indie Videogame Developer Gamecock Forged
Some veterans in the videogame category are announcing the formation of a new publisher they hope will act as the equivalent of an independent film company for small game developers, writes the New York Times.
The new company, Gamecock Media Group, has some of the same top executives as [...]
Posted: Wednesday, February 14th 2007
Zlio Offers Online Shops for All
Launching in the U.S. last week, France-based Zlio allows people the chance to set up their own e-tail store without actually having anything of their own to sell. Relying instead on products from large e-tailers, Zlio shopkeepers need worry only about promotion and product selection.
Zlio started life as a recommendation service, moving in Sept. 2006 to a model that makes opening an online shop as easy as [...]
Posted: Tuesday, February 13th 2007
Beloved Indie Record Shop Opens Online
Other Music has become an institution of sorts in the East Village of Manhattan for its impeccable taste in music, and much like any other independent recordshop it prefers vinyl to any other medium. But citing the "undeniable" convenience of the MP3 format, the store will open an online destination at digital.othermusic.com next month.
In an [...]
Posted: Wednesday, January 24th 2007
Yahoo Targets Local Real Estate Market
With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo's real estate portal include US home valuations (made available throu [...]
Posted: Wednesday, August 30th 2006
Battelle's FM Launches Blog Ad-Planning Tool
John Battelle's high-end blog ad network Federated Media Publishing has launched an automated ad-planning tool with a simple interface for finding relevant blogs on which to place ads by inputting targeting data such as age, sex, income and lifestyle, [...]
Posted: Thursday, May 4th 2006
CNN, Time Merge Biz Sites, Rely on Online Advertising
Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning [...]
Posted: Tuesday, January 10th 2006
Modern Postcard Launches New List Products at CES
Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list tech [...]
Posted: Wednesday, January 4th 2006