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Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Top News: Hearst tries out AOL's large ads | Facebook ads approaching $8.3B | EU warns Sony, Apple to repair privacy policies |
Ad Formats:
AOL's big idea: Larger ads all over.
Hearst adopts AOL 'large format' ads.
Online Ad Market:
Facebook ads may approach [...]
Posted: Wednesday, May 4th 2011
Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?
Online Ad Market:
Adsense for social network sharers?
Do you want to save your web ads? AdKeeper bets $35 million that you will.
Mobile Marketing:
In the works: A Google [...]
Posted: Tuesday, January 4th 2011
Top News: Morgan Stanley predicts online ad boom | Facebook Messaging integrates with Office | Oprah releases iPad app with premium ad placements | Is email dead?
Online Ad Market:
Morgan Stanley's Meeker sees online ad boom.
Have click rates finally stopped declining?
Social Media:
Facebook Messaging [...]
Posted: Tuesday, November 16th 2010
Top Industry News for 8-31-10: Google acquires SocialDeck
Search:
Google scoops up fifth company this month.
How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger.
Legal/Regulatory:
Owner of location-based advertising patent [...]
Posted: Tuesday, August 31st 2010
Top Industry News for 8-20-10: Nokia acquires analystics firm
Measurement & Analytics:
Nokia acquires analytics firm.
As web surfers share, marketers track.
Social Media:
What Facebook Places means for marketers an [...]
Posted: Friday, August 20th 2010
Top Industry News for 8-16-10: IBM's purchase of Unica brings analytics to Madison Ave
Measurement & Analytics:
IBM purchase of Unica brings analytics to Madison Avenue.
Ad Technology:
Apple's ad service off to bumpy start.
Apple's iAds [...]
Posted: Monday, August 16th 2010
Top Industry News for 7-22-10: IBM developing analytics suite for advertisers
Measurement & Analytics:
IBM working on analytics suite for advertisers.
Online Ad Market:
New York Times revenue rises as digital advertising help offset print decline.
Yahoo's disp [...]
Posted: Thursday, July 22nd 2010
Top Industry News for 7-13-10: Search ad market pricing signals growth
Online Ad Market:
Higher CPCs signal stronger search ad market.
Search:
Bing continues growth, ad impressions & clicks way up: report.
Campaign & Creatives:
New iPhone 4 ads [...]
Posted: Tuesday, July 13th 2010
Industry Buzz & News: 6/22/10
Demographics:
What do women want in online ads.
Social Media:
Twitter outages leave most marketers unfazed.
Fans flock to entertainment brands in Facebook's new 'like' era.
Mint [...]
Posted: Tuesday, June 22nd 2010
Industry Buzz & News: 6/11/10
Online Ad Market:
Apple's new ad terms: anti-competitive or competitive?
Campaigns & Creatives:
Unilever readies first Dove campaign for iAd.
Search:
Microsoft looks to [...]
Posted: Friday, June 11th 2010
Industry Buzz & News: 5/26/10
Online Ad Market:
Ad spending rebounded in Q1 for first gain in two years.
Ad Agencies & Departments:
Microsoft ready to reorganize marketing.
Search:
Google lets users [...]
Posted: Wednesday, May 26th 2010
Industry Buzz & News: 4/07/10
Search:
Google's AdMob deal may be in trouble.
Ad Technologies:
TidalTV taps LiveRail to grow online inventory.
Campaign & Creatives:
LeBron sells the tickets, so [...]
Posted: Wednesday, April 7th 2010
Industry Buzz & News: 03/05/10
Measurement & Analytics:
Why metrics are killing creativity in advertising.
Campaigns & Creatives:
FarmVille Ad helps Bing zoom past Google on Facebook.
Ad Targeting:
Facebook [...]
Posted: Friday, March 5th 2010
Skaters, Snowboarders Generate Olympic Buzz
Participants in skating and snowboarding competitions are generating the most buzz out of athletes competing in the 2010 Winter Olympics, according to The Nielsen Company.
The Nielsen Company analyzed online discussions concerning 25 high-profile athletes and medal winners involved in the Winter Olympics and found that American speed skater Apolo Ohno is the mos [...]
Posted: Friday, February 19th 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
Industry Buzz & Snippets: 01/29/10
Campaigns:
Mobile ads provide limited boost to small game developer.
Overseas weakness hurts Microsoft's ad campaign.
E-Readers:
Amazon CEO: "Millions" of Kindles sold.
Mobile Computing:
[...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Local Search Shifts to Online, Mobile Platforms
Internet search engines and print directories are the primary sources for finding local business information and account for 31% and 28%, respectively, of all local searches conducted in the US, according to a study from TMP Directional Marketing (TMPDM) and comScore, Inc.
[...]
Posted: Thursday, October 29th 2009
61% of Americans Seek Online Health Info
While Americans still turn to traditional sources most often when seeking medical advice or information, a majority (61%) now say they also look online for health advice, up from only 25% in 2000, according to a study by the Pew Internet & American Life Project ( [...]
Posted: Thursday, June 18th 2009