Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 218 | 217 |
| » ad pricing | 3 | 432 |
| » ad selling | 46 | 389 |
| » ad targeting | 161 | 274 |
| » ad technologies & vendors | 39 | 396 |
| » advertainment | 81 | 354 |
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| » alternative marketing | 137 | 298 |
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| » automotive | 17 | 418 |
| » b2b | 7 | 428 |
| » best practices | 63 | 372 |
| » Big Picture | 1 | 434 |
| » biz buzz | 67 | 368 |
| » branding | 99 | 336 |
| » broadband | 86 | 349 |
| » campaigns & creatives of note | 54 | 381 |
| » case studies | 9 | 426 |
| » co-op marketing & partnerships | 34 | 401 |
| » computers & tech | 57 | 378 |
| » consumer packaged goods | 18 | 417 |
| » CRM | 1 | 434 |
| » cross media | 36 | 399 |
| » deep coverage | 1 | 434 |
| » direct marketing | 37 | 398 |
| » domain names | 33 | 402 |
| » don't believe the hype | 11 | 424 |
| » e-commerce | 78 | 357 |
| » email marketing | 10 | 425 |
| » entertainment | 205 | 230 |
| » Europe | 35 | 400 |
| » events | 6 | 429 |
| » finance | 15 | 420 |
| » global | 14 | 421 |
| » healthcare | 13 | 422 |
| » How-to | 2 | 433 |
| » I-PR & business communications | 1 | 434 |
| » instant messaging marketing | 10 | 425 |
| » interviews | 1 | 434 |
| » intrusive formats | 11 | 424 |
| » Latin America | 5 | 430 |
| » legal, government & regulation | 20 | 415 |
| » loyalty & retention | 44 | 391 |
| » major account moves | 1 | 434 |
| » major brands | 77 | 358 |
| » major players news | 108 | 327 |
| » measurement & analytics | 48 | 387 |
| » media convergence | 58 | 377 |
| » minorities | 19 | 416 |
| » mobile marketing | 47 | 388 |
| » multi-channel marketing | 14 | 421 |
| » new and improved | 36 | 399 |
| » nonsense & parodies | 4 | 431 |
| » online ad market | 95 | 340 |
| » pearls of wisdom | 17 | 418 |
| » people | 48 | 387 |
| » personalization | 54 | 381 |
| » political parties & organizations | 12 | 423 |
| » privacy | 24 | 411 |
| » promotions | 22 | 413 |
| » publishing | 122 | 313 |
| » real estate | 4 | 431 |
| » research & stats | 190 | 245 |
| » rich media | 32 | 403 |
| » search engine marketing | 24 | 411 |
| » seniors | 18 | 417 |
| » sex sells | 6 | 429 |
| » signs of doom | 11 | 424 |
| » signs of recovery | 3 | 432 |
| » signs of what's to come | 116 | 319 |
| » small business | 7 | 428 |
| » spam & anti-spam | 4 | 431 |
| » Spanish-speaking | 14 | 421 |
| » syndication & RSS | 6 | 429 |
| » technical innovation | 22 | 413 |
| » telecom | 19 | 416 |
| » text ads | 12 | 423 |
| » tools & software | 40 | 395 |
| » top stories | 10 | 425 |
| » travel | 12 | 423 |
| » Verticals & Sector | 1 | 434 |
| » viral marketing & social media | 54 | 381 |
| » weblog marketing | 27 | 408 |
| » women | 58 | 377 |
| » worst practices | 29 | 406 |
| » Youth | 108 | 327 |
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Industry Buzz & News: 6/22/10
Demographics:
What do women want in online ads.
Social Media:
Twitter outages leave most marketers unfazed.
Fans flock to entertainment brands in Facebook's new 'like' era.
Mint [...]
Posted: Tuesday, June 22nd 2010
SocNet Seniors? Yes for Facebook; Twitter, Not So Much
Seniors have a significant presence on Facebook with women in this age category up more than 175% since fall 2008 and men up almost 138%, according to the Pew Research Center and eMarketer. Varsity, which focuses on senior marketing research, points to AARP.org's year-old social networking platform - which now has 350,000 users in 1,700 groups - as additional proof that seniors have become an important social network constituency.
Twitter, though, [...]
Posted: Thursday, March 25th 2010
Industry Buzz & News: 03/05/10
Measurement & Analytics:
Why metrics are killing creativity in advertising.
Campaigns & Creatives:
FarmVille Ad helps Bing zoom past Google on Facebook.
Ad Targeting:
Facebook [...]
Posted: Friday, March 5th 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
Nintendo Courts Seniors with Supersize DSi
Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency.
The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red.
The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro [...]
Posted: Thursday, November 5th 2009
Mobile Search in W. Europe to Hit 2.3B Euros by '13
Mobile search ad revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%, according to a report from BIA's The Kelsey Group (via MarketingCharts).
[...]
Posted: Tuesday, July 28th 2009
Obama Solicits Texts to 'See What's Happening' in Africa
Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House.
The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages.
The codes include:
• Ghana - 1731
• Nigeria - 32969
• South Africa - 31958
• Kenya - 5683
Acc [...]
Posted: Friday, July 10th 2009
Twitter Hits Right Notes for Music Industry
Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts.
They also are more likely to spend money on downloaded music, according to research from The NPD Group.
Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and [...]
Posted: Wednesday, July 1st 2009
2/3 of Households Play Computer or Video Games
68% of American households play computer or video games, a three-percent increase over 2008.
This indicates growth of entertainment software across all demographics, according to a study from the Entertainment Software Association (ESA).
Study findings, detailed in the ESA's "Essential Facts About the Computer and Video Game Industry 2009 [...]
Posted: Tuesday, June 23rd 2009
Men Favored for Follows on Twitter
Though recent studies have documented women's dominance on Facebook, MySpace and other popular social media, a new Harvard Business School study reveals that men may actually be the driving force on Twitter, MarketingCharts reports.
[...]
Posted: Monday, June 15th 2009
Email, IM, SMS Use Vary By Country; Spam Universal
North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon.
The [...]
Posted: Wednesday, June 10th 2009
78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).
[...]
Posted: Wednesday, June 3rd 2009
Middle-Agers Help Hulu Grow 490%
Though YouTube continues to rank as the #1 video web brand in the US, with 5.5 billion total streams in April, Hulu ranks #2 as it continues on a steep growth trajectory, increasing 490% in total streams year-over-year (YoY), from 63.2 million in April 2008 to 373.3 million in April 2009, according to data from Nielsen Online.
This makes Hulu the fastest growi [...]
Posted: Tuesday, May 19th 2009
'Power Moms' Comprise 20% of Online Population
Power Moms - women between the ages of 25 and 54 with at least one child and who participate regularly in online activities - represent 19.2% of the active internet population in the US, wielding a record level of online influence that continues to grow, according to (pdf) a report from Nielsen Online.
The report provides behavioral data about various groups of moms as we [...]
Posted: Monday, May 18th 2009
Men Want Faster Downloads; Women Favor Usability
Men and women want websites to be easy to use overall, but men say fast downloading is their second-most-desired feature, while women value easy navigation and accessibility over speed, according to a recent web usability study from Southern Illinois University, announced by [...]
Posted: Monday, May 11th 2009