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Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source

Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages. "Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr  [...]
Posted: Wednesday, May 16th 2012

Demographics: Wealthier Men Outpace Women In Online Shopping

Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref  [...]
Posted: Monday, May 7th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

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Posted: Tuesday, April 24th 2012

Reach Travelers on Smart Phones: They Expect It

Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from   [...]
Posted: Thursday, April 19th 2012

Pew Research: 20% of Americans Aren't Online, Don't See Your Ads

A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,” where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.   [...]
Posted: Monday, April 16th 2012

Google+ May Be Wasting Its Time on the Teen Market

Google, not surprisingly, is going after every core user group on Facebook, from brands to moms to now, teens. Google just lowered its age requirement so teens ages 13 and up can use the site. Marketing Pilgrim questions the wisdom of this move, mainly because it appears to be a wa  [...]
Posted: Friday, January 27th 2012

Men Defy Social Retail Stereotypes

Men have a certain image, or behavior expectations, regarding shopping and online commerce is no exception. They, according to their stereotype, spend little time on price comparison and even less time on social networks researching these purchases. Not so, says a new study by Performics - not to mention growing anecdotal evidence of the seriousness many men place on such activities online.  Men are more likely than women t  [...]
Posted: Thursday, October 27th 2011

Want to Reach Male Shoppers? Target their Phones

It has become increasingly clear that gender does count with online ads - even with the relatively sparse real estate available on the mobile screen. The latest evidence comes from an Old Navy mobile campaign that is turning heads - and aimed at men. It also can be seen in new statistics provided by mediaFORGE. The latter was com  [...]
Posted: Monday, June 13th 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Top News: Hearst tries out AOL's large ads | Facebook ads approaching $8.3B | EU warns Sony, Apple to repair privacy policies |

Ad Formats: AOL's big idea: Larger ads all over. Hearst adopts AOL 'large format' ads. Online Ad Market: Facebook ads may approach   [...]
Posted: Wednesday, May 4th 2011

Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers

Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org. TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and   [...]
Posted: Thursday, April 28th 2011

Marketing Data RoundUp: Hispanics, Asians most likely to own a smartphone in the US | 26% of apps downloaded in 2010 were used just once

Hispanics, Asians are Most-Likely Smartphone Owners in the U.S. Nearly a third (31%) of all mobile consumers in the United States own smartphones, according to The Nielsen Co. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%  [...]
Posted: Wednesday, February 2nd 2011

Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?

Online Ad Market: Adsense for social network sharers? Do you want to save your web ads? AdKeeper bets $35 million that you will. Mobile Marketing: In the works: A Google   [...]
Posted: Tuesday, January 4th 2011

3DTV Shows 1st Rate Promise

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Posted: Thursday, December 23rd 2010

Top News: Morgan Stanley predicts online ad boom | Facebook Messaging integrates with Office | Oprah releases iPad app with premium ad placements | Is email dead?

Online Ad Market: Morgan Stanley's Meeker sees online ad boom. Have click rates finally stopped declining? Social Media: Facebook Messaging   [...]
Posted: Tuesday, November 16th 2010

Top Industry News for 10-07-10: Yahoo revamps search engine

Search: Yahoo revamps its search engine. Social Media: Twitter's new search architecture. Mobile Computing: With smartphone apps, design   [...]
Posted: Thursday, October 7th 2010

Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. High Spending SMB Campaigns Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according t  [...]
Posted: Wednesday, August 25th 2010

Top Industry News for 8-20-10: Nokia acquires analystics firm

Measurement & Analytics: Nokia acquires analytics firm. As web surfers share, marketers track. Social Media: What Facebook Places means for marketers an  [...]
Posted: Friday, August 20th 2010

Top Industry News for 8-16-10: IBM's purchase of Unica brings analytics to Madison Ave

Measurement & Analytics: IBM purchase of Unica brings analytics to Madison Avenue. Ad Technology: Apple's ad service off to bumpy start. Apple's iAds   [...]
Posted: Monday, August 16th 2010

Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell  [...]
Posted: Friday, August 13th 2010