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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » weblog marketing | 109 | 1419 |
| » women | 284 | 1244 |
| » worst practices | 71 | 1457 |
| » Youth | 336 | 1192 |
Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr [...]
Posted: Wednesday, May 16th 2012
Google+ May Be Wasting Its Time on the Teen Market
Google, not surprisingly, is going after every core user group on Facebook, from brands to moms to now, teens. Google just lowered its age requirement so teens ages 13 and up can use the site.
Marketing Pilgrim questions the wisdom of this move, mainly because it appears to be a wa [...]
Posted: Friday, January 27th 2012
Men Defy Social Retail Stereotypes
Men have a certain image, or behavior expectations, regarding shopping and online commerce is no exception. They, according to their stereotype, spend little time on price comparison and even less time on social networks researching these purchases.
Not so, says a new study by Performics - not to mention growing anecdotal evidence of the seriousness many men place on such activities online. Men are more likely than women t [...]
Posted: Thursday, October 27th 2011
What Women Say (and Other Insights from a Twitter Post)
Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely.
If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp.
Http and Google.
If those wo [...]
Posted: Friday, July 29th 2011
Want to Reach Male Shoppers? Target their Phones
It has become increasingly clear that gender does count with online ads - even with the relatively sparse real estate available on the mobile screen. The latest evidence comes from an Old Navy mobile campaign that is turning heads - and aimed at men. It also can be seen in new statistics provided by mediaFORGE.
The latter was com [...]
Posted: Monday, June 13th 2011
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
Top News: Hearst tries out AOL's large ads | Facebook ads approaching $8.3B | EU warns Sony, Apple to repair privacy policies |
Ad Formats:
AOL's big idea: Larger ads all over.
Hearst adopts AOL 'large format' ads.
Online Ad Market:
Facebook ads may approach [...]
Posted: Wednesday, May 4th 2011
Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers
Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org.
TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and [...]
Posted: Thursday, April 28th 2011
Marketing Data RoundUp: Hispanics, Asians most likely to own a smartphone in the US | 26% of apps downloaded in 2010 were used just once
Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.
Nearly a third (31%) of all mobile consumers in the United States own smartphones, according to The Nielsen Co. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45% [...]
Posted: Wednesday, February 2nd 2011
Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?
Online Ad Market:
Adsense for social network sharers?
Do you want to save your web ads? AdKeeper bets $35 million that you will.
Mobile Marketing:
In the works: A Google [...]
Posted: Tuesday, January 4th 2011
Top News: Morgan Stanley predicts online ad boom | Facebook Messaging integrates with Office | Oprah releases iPad app with premium ad placements | Is email dead?
Online Ad Market:
Morgan Stanley's Meeker sees online ad boom.
Have click rates finally stopped declining?
Social Media:
Facebook Messaging [...]
Posted: Tuesday, November 16th 2010
Top Industry News for 10-07-10: Yahoo revamps search engine
Search:
Yahoo revamps its search engine.
Social Media:
Twitter's new search architecture.
Mobile Computing:
With smartphone apps, design [...]
Posted: Thursday, October 7th 2010
Top Industry News for 8-31-10: Google acquires SocialDeck
Search:
Google scoops up fifth company this month.
How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger.
Legal/Regulatory:
Owner of location-based advertising patent [...]
Posted: Tuesday, August 31st 2010
Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
High Spending SMB Campaigns
Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according t [...]
Posted: Wednesday, August 25th 2010
Top Industry News for 8-20-10: Nokia acquires analystics firm
Measurement & Analytics:
Nokia acquires analytics firm.
As web surfers share, marketers track.
Social Media:
What Facebook Places means for marketers an [...]
Posted: Friday, August 20th 2010
Top Industry News for 8-16-10: IBM's purchase of Unica brings analytics to Madison Ave
Measurement & Analytics:
IBM purchase of Unica brings analytics to Madison Avenue.
Ad Technology:
Apple's ad service off to bumpy start.
Apple's iAds [...]
Posted: Monday, August 16th 2010
Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell [...]
Posted: Friday, August 13th 2010
Marketing Data RoundUp: Online video ad spend to reach $2.7B
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Online Video Ad spend to Reach $2.7B
Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre [...]
Posted: Thursday, August 12th 2010
Marketing Data RoundUp: What is the best allocation of interactive media spend?
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
A Formula for the Optimal Allocation of Interactive Media Spend
The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, [...]
Posted: Thursday, August 5th 2010
Top Industry News for 7-22-10: IBM developing analytics suite for advertisers
Measurement & Analytics:
IBM working on analytics suite for advertisers.
Online Ad Market:
New York Times revenue rises as digital advertising help offset print decline.
Yahoo's disp [...]
Posted: Thursday, July 22nd 2010