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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 8 of 8
Ford Outpaces Industry with 25% Digital Spend
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag [...]
Posted: Wednesday, October 21st 2009
Spammers Reap Plenty on 0.00001% Response Rate
By effectively "hacking" an existing spam network, researchers unearthed the "economics" of being an email spammer, reports the BBC.
Here's the secret: high volume and a virally-expanding network, which means even the tiniest response rate can produce millions of dollars in profit per year.
Computer scientists at the University of California, Berkeley and San Diego conducted a month-long study of the Storm Network, a spam oper [...]
Posted: Thursday, November 13th 2008
Text Messaging Enters Marketing Mix
iMediaConnection: Texting to Win
Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e [...]
Posted: Thursday, April 15th 2004
Examples of Video Made Interactive
ClickZ: Interactivity in Video Ads
Jeremy Lockhorn presents some real examples of how video can be made "interactive" online. Taking readers on a tour of the state of the art, he points to links with specific examples and shows how viewers can interact with the various commercial messages.
[...]
Posted: Monday, March 29th 2004
Hooray for Pop-Unders
iMedia: Orbitz' Pop-Unders Work
More praise from Orbitz about pop-unders. Basically, Orbitz tells here of tracking the amount of time that people spend playing advergames in the pop-unders. From this, they draw conclusions about the brand effectiveness of these ads. What they are ignoring, of course, is the possibility that the impression the ads make on the much higher proportion of people who don't play the games might be [...]
Posted: Thursday, October 9th 2003
Hyundai Case Study Shows Why Net Drives Car Firms Gaga
iMedia: Automotive Best Practices
Joseph Jaffe weighs in with another of his insightful best practice case studies, this time focusing on the automotive industry. Car companies are among the most eager online advertisers, so much so that there is already an upfront mar [...]
Posted: Tuesday, October 7th 2003
Pop-Unders Made Orbitz Major Player in E-Travel
eMarketer: Once You Pop, Orbitz, You Can't Stop
People hate them (75 percent of consumers find pop-unders annoying, according to Garner Group), but marketers say they work. That's what we've all heard about pop-unders and pop-ups. Mark Rattin, creative director at Otherwise, talks with eMarketer's David Berkowitz about that agency's most famous ongoing campaign: Orbitz pop-unders. Among ot [...]
Posted: Friday, September 19th 2003
Lads Mag Runs 700k Ad
Revolution: Maxim serves high-bandwidth ad on-site
Lads’ mag Maxim is serving a high-bandwidth ad (it loads behind the front screen) through its site in a way that filmic-quality ads can be shown without affecting download times.
Maxim has placed a SubSite behind its host site ( [...]
Posted: Wednesday, November 27th 2002
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