Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 8 | 18 |
| » ad pricing | 1 | 25 |
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| » broadband | 8 | 18 |
| » campaigns & creatives of note | 3 | 23 |
| » co-op marketing & partnerships | 1 | 25 |
| » computers & tech | 5 | 21 |
| » consumer packaged goods | 2 | 24 |
| » cross media | 3 | 23 |
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| » e-commerce | 6 | 20 |
| » email marketing | 2 | 24 |
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| » major players news | 7 | 19 |
| » media convergence | 7 | 19 |
| » mobile marketing | 1 | 25 |
| » multi-channel marketing | 1 | 25 |
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| » nonsense & parodies | 1 | 25 |
| » online ad market | 8 | 18 |
| » people | 1 | 25 |
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| » sex sells | 1 | 25 |
| » signs of doom | 4 | 22 |
| » signs of what's to come | 10 | 16 |
| » spam & anti-spam | 1 | 25 |
| » technical innovation | 3 | 23 |
| » tools & software | 1 | 25 |
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| » user experience | 15 | 11 |
| » viral marketing & social media | 5 | 21 |
| » weblog marketing | 1 | 25 |
| » women | 1 | 25 |
| » worst practices | 9 | 17 |
| » Youth | 4 | 22 |
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Intrusive or Clever? Digital Ads Find Their Way Onto Photographs
Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog. "We believe that the user goes to the Web to be [...]
Posted: Wednesday, January 25th 2012
CNN Uses Inauguration to Toy with Long-Form Video Ads
Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration.
"This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards."
Clients included Cisco and Starbucks, with a new [...]
Posted: Friday, January 23rd 2009
Headup: Friendly Behavioral Marketing at Browser Level
SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f [...]
Posted: Friday, October 17th 2008
Brad Pitt, Beyonce 'Most Dangerous Names to Search'
A recent McAfee study finds users seeking Brad Pitt-oriented themes, including photos, screensavers or desktop wallpaper, have an 18 percent chance of encountering malware, reports Ars Technica.
At-risk searchers sometimes click on fake celebrity websites that infect their computers with Trojans and worms. "These websites differ from standard malware landing pads, inasmuc [...]
Posted: Monday, September 22nd 2008
California 'iTunes Tax' Returns for Round II
The so-called California "iTunes Tax" (bill AB 1956), which calls for an added tax on digital media and was tossed earlier this spring, is again up for debate, reports Wired.
Assemblyman Charles Calderon, who introduced the bill, has proposed a second bill called ABX3 22, drawing ire from Democrats and Republicans alike.
In an [...]
Posted: Friday, August 15th 2008
Napster Opens DRM-Free Music Store, Offers 6M+ Songs
Napster has launched a digital music store with over 6 million digital songs in its library, including music from all major music labels and thousands of independents, reports MediaBuyerPlanner.
Pricing is 99 cents per song or $9.95 per album, comparable to rates on iTunes. Songs purchased on Napster will automatically sync to users' iTunes music library, [...]
Posted: Wednesday, May 21st 2008
ABC to Pump More Ads into Online Commercial Breaks
Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial.
Because the medium is new, the standard for streaming TV shows is one spot per break. Some sites, like Hulu, give users the option of watching a single two-minute trailer at the beginning of a show, in exchange for an otherwise uninterrupted exp [...]
Posted: Monday, May 5th 2008
Mobile Music Appreciation Blossoms with Music Phone Adoption
Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha [...]
Posted: Monday, February 18th 2008
'Transparent' TV-Style Ads Make YouTube Debut
Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched.
The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them.
If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet [...]
Posted: Wednesday, August 22nd 2007
Newsgroups Decry Promotional Paparazzi Rule at NFL
The American Society of Newspaper Editors and AP Managing Editors have written to NFL Commissioner Roger Goodell today, demanding that the league drop a rule that requires photographers to wear vests with sponsor logos, such as Canon and Reebok, while shooting games.
President Gilbert Bailon of ASNE said, "It is anathema to us that our employees should be put in the position of becoming walking billboards or be viewed as troublemakers for refusing to wear advertising materials ju [...]
Posted: Wednesday, July 25th 2007
BBC Trust: Aghast at Uprising over XP-Only iPlayer
Yesterday the BBC Trust met with the UK's Open Source Consortium to discuss issues raised by the iPlayer, a BBC content streaming program that is only compatible with Windows XP.
The BBC Trust, which oversees the BBC, expressed surprise by the passion behind platform neutrality demands made by a seething public, and repeated its assurance that "the BBC provides high quality output and go [...]
Posted: Wednesday, July 25th 2007
OLPC Bestows Porn onto Guileless Third World Masses
With what can perhaps only be called an unexpected outcome of the greater good, the One Laptop Per Child (OLPC) initiative has inadvertently brought pornography to primary schools the world over.
At least, that's what the News Agency of Nigeria says, reports TechCrunch. A report from the agency finds laptops at a primary school in Abuja "have gone awry as the pupils freely browse adult site [...]
Posted: Monday, July 23rd 2007
23 More Universities Make RIAA Piracy Hit List
The RIAA has just released around 408 pre-litigation settlement letters to 23 previously-unhampered universities nationwide, in its latest iteration of the "education and deterrence campaign" against "file-traffickers" launched earlier this year against college campuses.
Students are reminded that, to avoid additional sturm and drang, they may pay a thoughtfully discounted settlement fee - all online - at P2PLawsuits.com before the RIAA files a formal lawsuit.
The following 23 s [...]
Posted: Monday, July 23rd 2007
Toy Maker Unleashes Truly TiVo-Proof Ad
An ad created by Canadian toy maker Spin Master, LTD turned out unskippable, to the elation of anxious network-estranged advertisers, Jack Kapica of The Globe and Mail reports.
TiVo maintains an extensive userbase that measures what ads people watch, what ads don't get skipped, and which viewers are less inclined to skip ads.
That the skip-proof [...]
Posted: Friday, July 20th 2007
Web and TV to Converge in 2011
A new study from eMarketer finds TV and web video may converge in 2011, reports BusinessWeek.
Video ad sales are expected to climb from $775 million this year to $3.1 billion in 2010 and then a jump to $4.3 billion in 2011. However, this still only accounts for $1 of every $10 spent on Internet advertising.
Ultimately, eMarketer believes over the next [...]
Posted: Tuesday, July 17th 2007
Google, Facebook Start Low-Key Mating Dance
Robert Young over at Publishing 2.0 highlights current speculation that Google and Facebook may be getting closer than online acquaintances should.
Based on its purchases of YouTube and Doubleclick, it is clear that when Google gets googley-eyed, money is no object. But Young points out that if Google acquires Facebook, a deal he believes is already in the make, the search and advertisin [...]
Posted: Monday, July 9th 2007
MySpace Cracks Down on User-Added Widgets
Tila Tequila, arguably MySpace's most famous user, last weekend ran afoul of site founder Tom Anderson, who demanded the removal of a media player and online store that Tequila had added to her page to promote her music.
At issue was a widget called Hoooka that Tequila had added on her page, allowing users to hear her music, as well as buy it, the New York Times [...]
Posted: Wednesday, March 21st 2007
360i: TV Brands Not Leveraging Digital Efforts Effectively
A new research report from search engine marketing firm 360i says TV networks are not doing as much as they could to bring awareness and use to their online properties, according to MediaPost.
The report studied 35 TV network websites, 35 TV shows and 35 cable shows. Some 80 percent of networks have new media tools such as blogs, podcasts, email alerts or mobile applicatio [...]
Posted: Wednesday, March 7th 2007
Bill Seeks to Block Access to MySpace at Schools and Libraries
A new bill proposed by an Illinois Senator, if passed, would block access to MySpace and similar social-networking sites in schools and libraries.The bill, proposed by Republican Senator Matt Murphy from Illinois, seeks to block access to some social networking sites in schools and libraries in an effort to help protect children from sexual predators, MyWebTimes reports [...]
Posted: Monday, February 26th 2007