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Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Harvard Prof Accuses Right Media of Deceptive Advertising

Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising. Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig  [...]
Posted: Tuesday, January 20th 2009

Mediaplex Tackles Dynamic Behavioral Targeting

Mediaplex, a subsidiary of ValueClick, is launching a suite of Dynamic Behavioral Targeting tools. The offering lets clients tie available inventory to currently-running promotions. It includes: Dynamic Behavioral Targeting, which lets advertisers segment customers based on prior activity. Relevant creative can be served dynamically -- meaning it can be swapped at the last minute. Optimization. Marketers define their own conversion crite  [...]
Posted: Friday, December 12th 2008

NebuAd Faces Class Action Suit, Phorm's ISPs Drop Like Flies

This week a class action lawsuit was filed against behavioral targeting company NebuAd and 26 internet service providers (ISPs) that tested the service. Those named in the suit include CenturyTel, WOW, CableOne, Embarq, Knology, and Bresnan Communications, as well as 20 unnamed ISP defendants, referred to as "John Does," that purportedly also worked with NebuAd.   [...]
Posted: Friday, November 14th 2008

ANA: GOOG/YHOO Deal Makes Tyrants of Two Ad Titans

The Association of National Advertisers (ANA) sent a letter to anti-trust regulators in opposition to the sponsored search ad deal between Yahoo and Google. ANA is a trade coalition that represents some of the largest advertisers in the United States, including P&G and General Motors. That it opposes the deal is no surprise; advertisers exhibited ner  [...]
Posted: Monday, September 8th 2008

Digital Element Drills Audience Down for Video Advertisers

Online video network Broadband Enterprises has chosen IP intelligence firm Digital Element to "enhance" its contextual and behavioral ad targeting abilities. Broadband Enterprises sells a product called VINDICO, which provides digital ad-serving, tracking, and reporting technology. The product caters to advertisers, content providers and site publishers. "We wanted to improve the real-time reporting capabilities and to enhance the delivery of geographically targeted ads," said President Br  [...]
Posted: Tuesday, August 19th 2008

Digital Element Brings IP-Based Ad Targeting to Japan's Digital Ad Consortium

Digital Element, an IP intelligence, geolocation and ad-targeting vendor, formed an exclusive reseller partnership with the Digital Advertising Consortium of Japan. The Digital Advertising Consortium represents 500 ad agencies and 1000 online publishers, including Google Japan, Yahoo Japan, AOL Japan and MSN Japan. The Consortium plans to avail Digital Element's NetAcuity product to its ad clients. NetAcuity d  [...]
Posted: Thursday, July 10th 2008

Charter to Explore Behavioral Ad Delivery, Courtesy of NebuAd

Cable provider Charter Communications is preparing a foray into behavioral tracking for ad delivery, reports The New York Times. In a limited pilot, Charter will share clients' web-surfing behaviors with NebuAd, which will provide targeted advertising against that data. Select Charter customers have received notificatio  [...]
Posted: Thursday, May 15th 2008

ABC to Pump More Ads into Online Commercial Breaks

Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial. Because the medium is new, the standard for streaming TV shows is one spot per break. Some sites, like Hulu, give users the option of watching a single two-minute trailer at the beginning of a show, in exchange for an otherwise uninterrupted exp  [...]
Posted: Monday, May 5th 2008

24/7 Plugs Behavioral Targeting into Global Web Alliance

ClickZ reports that 24/7 Real Media has begun targeting dynamic display ads based on keyword queries and landing page visits from search engines. The method, dubbed "search retargeting," is the process of aggregating search data in order to serve display ads - across 24/7's Global Web Alliance network, for example, which includes 950 sites or more. The process differs from "ad retargeting," which util  [...]
Posted: Wednesday, September 12th 2007

Most YouTube Ad Dollars Go to Professional Content

Parent company Google is investing a lot of time and money on turning YouTube into a profitable model. But when it comes to advertising, user-generated content draws less sponsorship interest than video developed by professional media companies, reports Advertising Age. Google is running ads on YouTube on videos from 3,000 professional producers and 70 independent channels. That is a sign of the reality that w  [...]
Posted: Tuesday, August 28th 2007

YouTube Users Respond Schizophrenically to New Ads

A number of YouTube users have spoken out with their frustration and disappointment over the ads now appearing on their videos, reports ComputerWorld. Some respondents have voiced their opinions in the comments on the blog post announcing the appearance of the ads. One person made a video wherein he shared his opinion. Reasons cited by those against the ad  [...]
Posted: Friday, August 24th 2007

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

Australia Sues Google for 'Misleading and Deceptive Conduct"

The Australian Government's consumer watchdog group, the Australian Competition and Consumer Commission, is suing Google Inc, Google Australia and Google Ireland due to deceptive Adwords ads presented next to Google search results," writes TechCrunch. The ACCC claims Google ran sponsored links for car dealerships that took users to The Trading P  [...]
Posted: Monday, July 16th 2007

Google Tests Pay-per-Action and In-Text Ads

Google is testing, on a limited basis, a pay-per-action ad form that ties publisher payment to a specific action by those who click the ad, reports ClickZ. Advertisers define the action - an actual sale, signing up for more information or something else - and the publisher on whose site the ad appears would be paid only when that action is completed. Though that means publishers don't get paid as frequently as in pay-per  [...]
Posted: Wednesday, March 21st 2007

Critic: Cingular and Travelocity Serving up Spyware Still

Anti-spyware advocate Ben Edelman reports that wireless company Cingular and travel site Travelocity continue to deliver ads laden with spyware, writes ClickZ. Edelman says despite reaching a settlement with the state of New York, the companies are still using spyware applications to deliver their ads. Edelman has presented evidence that just in the last couple of weeks Travelocity   [...]
Posted: Wednesday, March 14th 2007

CNN Re-Launches Mobile with Ads, Lexus on Board

To bring its news brand to people wherever they might be, CNN has re-launched its mobile site as a free service supported by ads, reports MediaPost. The site will allow people to sign up for breaking news alerts via SMS. It will also feature a searchable news archive, correspondents blogs and a mobile-friendly two-minute video news update each hour. That video show will  [...]
Posted: Wednesday, March 7th 2007

Upfront Model Comes to In-Text Ads from Vibrant

Vibrant Media has found the first company to buy sponsored in-text ads through its upfront-style system: DaimlerChrysler is the first to participate in the program and reserve keywords for the long term, reports MediaPost. The carmaker has bought keywords related to all of its brands, from Dodge to Chrysler and everything in-between, and  [...]
Posted: Monday, March 5th 2007

ESPN and DISH Sign NASCAR Ad Deal

DISH Network will appear in NASCAR-related advertising on ESPN properties under the terms of a multi-media deal signed between the sports network and the satellite provider, according to MediaWeek. The deal will have DISH Network appearing to NASCAR fans in several ways. It will sponsor the new ESPN Icon that will provide TV viewers with more information on the race in progress. A trailer  [...]
Posted: Monday, February 19th 2007