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Industry Buzz & Snippets: 11/18/09

Online Ads: New Google policy bans scammers for life. More about Google taking action against scammers. Media Strategies: 'YouTube Direct' aimed at citizen journalis  [...]
Posted: Wednesday, November 18th 2009

Scareware, Rogue Ads Join Up for Hack Attacks

Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of once venerable websites - among consumers. Scareware refers to warnings that suddenly pop up on a consumer's screen purporting to be from a security vendor. The messages often suggest that the computer has been infected by malware. To stay sa  [...]
Posted: Friday, November 6th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack

Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser -- whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports. "The culprit masqueraded as a national advertiser and provided seemingly legitimate product advertising for a week. Over the wee  [...]
Posted: Tuesday, September 15th 2009

FTC Makes Sears Destroy Web Tracking Data

The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users. Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10. The program involved sending pop-up advertisements to 15 out of every 100 visitors, requesting email addresses. Via email, respondents were invited to download the online browsing tracking software and were promised $10  [...]
Posted: Friday, September 11th 2009

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

Google Toys with Behavioral Advertising, Keeps Users Apprised

Today Google will unveil revised privacy measures that give users more control over behavioral targeting. When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost. The pro  [...]
Posted: Wednesday, March 11th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

CNN Uses Inauguration to Toy with Long-Form Video Ads

Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration. "This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards." Clients included Cisco and Starbucks, with a new   [...]
Posted: Friday, January 23rd 2009

Industry Unites to Salvage Battered Behavioral Ad Market

A constellation of marketing and ad associations are partnering with the Council of Better Business Bureaus to address user privacy and ethical data collection practices in behavioral advertising. Behavioral targeting -- the process of serving ads to users based on their search and web-surfing behavior -- took a beating in 2008. Congress held hearings where the business practic  [...]
Posted: Tuesday, January 13th 2009

China Knuckles Down Harder on 'Vulgar' Web Content

China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters. The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results. Google took significant flak from American users when in 2006 it   [...]
Posted: Monday, January 12th 2009

Twitter Finally Draws Attention from the Spammer Community

Perhaps as a tribute to its mainstream legitimacy, Twitter's turf has been invaded by at least two spammer-orchestrated scams. In the most widespread of the two, users receive a direct message from a follower, bearing this or similar bait: "hey! check out this funny blog about you...", followed by a link to a webpage. After clicking on the link, victims are presented with a false Twitter login page. Usernames and passwords entered on the page become vehicles for spammers to distribute sim  [...]
Posted: Tuesday, January 6th 2009

Japan to Purge Google Street View from Its Cities

Japanese lawyers and professors have banded together to ask Google to stop providing street-level images of the country's cities online. Google Street View lets Google Maps users zoom directly to the ground floor of certain cities, providing a photographic view of the area from the perspective of a pedestrian or driver. 12 Japanese cities have been profiled this way, as well as 50 US cities and certain parts of Europe,   [...]
Posted: Monday, December 22nd 2008

Yahoo Stores User Data for 90 Days, Max

With aspirations to set a new industry standard, Yahoo has executed a global 90-day data retention policy. According to the company, this stance "strengthens Yahoo!'s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy." Search engines like Yahoo and Google typically store user log data for 18 months -- a sticking point for institutions that worry abou  [...]
Posted: Wednesday, December 17th 2008

In Australia, Facebook Serves Lien Notices

The Australian Capital Territory Supreme Court has approved a lawyer's request to use Facebook to serve legally binding documents -- in this case, a lien notice -- after he failed, via email and at home, to reach a married couple in default. Lawyer Mark McCormack, representing a lender whose loan the couple failed to honor, had his request approved on Friday -- after which their Facebook profiles were willfully withdrawn from public view,   [...]
Posted: Wednesday, December 17th 2008

Indian Gov May Censor Google Earth

Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth. Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi  [...]
Posted: Friday, December 12th 2008

BT Gives Phorm's Behavioral Ad Model Another Go

UK telecom BT is dipping its feelers back in the behavioral advertising market. The company has decided to re-test Phorm, whose technology enables participating websites to serve ads to users, based on web-surfing data provided by their ISPs. Revenue is split between the ISP, website publishers and Phorm. BT courted media contempt when it ran two secret Phorm trials between 2006 and 2007. Discove  [...]
Posted: Monday, September 29th 2008