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ANA: GOOG/YHOO Deal Makes Tyrants of Two Ad Titans

The Association of National Advertisers (ANA) sent a letter to anti-trust regulators in opposition to the sponsored search ad deal between Yahoo and Google. ANA is a trade coalition that represents some of the largest advertisers in the United States, including P&G and General Motors. That it opposes the deal is no surprise; advertisers exhibited ner  [...]
Posted: Monday, September 8th 2008

'Transparent' TV-Style Ads Make YouTube Debut

Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched. The style is reminiscent of the format of TV commercials, with the exception of some web-savvy adoptions, including slight transparency and the ability to skip them. If users find the ads too intrusive, a mere click will make them disappear. This move was an attempt to be "respectful of the community while offering somet  [...]
Posted: Wednesday, August 22nd 2007

Google Tests Pay-per-Action and In-Text Ads

Google is testing, on a limited basis, a pay-per-action ad form that ties publisher payment to a specific action by those who click the ad, reports ClickZ. Advertisers define the action - an actual sale, signing up for more information or something else - and the publisher on whose site the ad appears would be paid only when that action is completed. Though that means publishers don't get paid as frequently as in pay-per  [...]
Posted: Wednesday, March 21st 2007

Shopping-Cart Ads about Ready for Rollout

By putting a video screen where it's least likely to be ignored by shoppers, a company called MediaCart thinks it has discovered the key to in-store video advertising, reports Advertising Age. The video screens pull RFID signals to display marketing messages to the person pushing the cart. Ads, according to research by the company, should ideally be no longer than a few seconds in orde  [...]
Posted: Monday, February 12th 2007

Sites Use Pop-Ups, Skew Visitor Numbers

In late May, Nielsen/NetRatings, sharply cut its previously reported statistics for the financial website Entrepreneur.com to 2 million unique visitors in April, from 7.6 million. In the case of millions of surfers, Entrepreneur.com visited them - and not the other way around - by way of pop-up ads, writes the New York Times.  [...]
Posted: Tuesday, December 12th 2006

Advertising.com Survey: Branding, Rich Media In; Pop-ups Out

Advertising.com's third annual survey of interactive publishers has found that publishers expect increased spending for online branding from advertisers; increased support for video, rich media and behavioral targeting; and continued growth for large creative formats. Publishers expect web-based direct-response advertisers to account for the largest share of online ad spend (58.5 percent), but they anticipate more than 32 percent will come from more traditional, brand-focused advertisers, up fro  [...]
Posted: Wednesday, March 8th 2006

Pop-Ups Decline in Number, Effectiveness

A Wired report shows that pop-up ads are going the way of the cheesy synthesized website sound track - relegated to fewer and fewer sites because uses just can't stand them. But, in a big difference, the stalwart sites continuing to sell pop-ups to advertisers aren't the more obscure publishers. They are sites like The New York Times and, CNN and ABC. A media director at Agency.com said his company bought only 2  [...]
Posted: Thursday, March 3rd 2005

PointRoll Intros 'FoldOver' Ad Unit

PointRoll announced the introduction of a new rich media ad unit, a FoldOver that sits in an upper corner of a web page until a viewer rolls the cursor over it. It then rapidly unfolds to cover the entire screen with an ad that has the various rich media capabilities included in PointRoll's other ad formats. Yahoo is already supporting the new format.   [...]
Posted: Wednesday, March 2nd 2005

Return Path Intros Behavioral Targeting for Email

Return Path launched a behavioral targeting service tied to email marketing, according to ClickZ. The firm's PostMasterDirect email list rental service will now include information about past behavior of those on the lists. This will allow Return Path to sell subsets of email lists that, for instance, have previously clicked on an offer. This has the potential of not only increasing performance for advertisers, but also reducing the cl  [...]
Posted: Thursday, February 24th 2005

WhenU Moves to Grow its Own Sales Force

In its ongoing attempt to transform itself to a less controversial online ad company, adware firm WhenU brought in its outside sales force teams under its own roof so that it can better control the media sales process and WhenU's own message in the marketplace, according to ClickZ. It's new 14-member internal sales force largely replaces the role of major external resellers like Conducive, ContextualNet and ClickAdsWork. Much of the in  [...]
Posted: Tuesday, January 18th 2005

180solutions Fighting Affiliate 'Crammers' that Turn Adware to Spyware

MediaPost reports adware firm 180solutions is revising its software to help combat stealth downloads and is joining an anti-spyware nonprofit. 180solutions CEO Keith Smith said the new roll-out, to take place over the first quarter, will prevent the software from being capable of being loaded onto a person's computer without their explicit permission. Reportedly, some affiliates have managed to cram the software onto unsuspec  [...]
Posted: Monday, January 17th 2005

Magna Study Shows Ad Skipping Behavior Changing

MediaPost: Magna: Nielsen Data An 'Eye-Opener,' Reveals Ravages Of DVRs Over Time Media buying outfit Magna released study results showing that digital video recorders (DVRs) like Tivo provide what Magna interprets as an increasing temptation over time to skip commercials. The study found that while about half of first-year users skip commercials, about three quarters of more veteran users do so. Magna's interpretation may b  [...]
Posted: Friday, November 12th 2004

Spyware Cause: Lazy Online Ad Buyers

Hespos.com: Self-Deception: Pretending The Evil Isn’t Right Under Our Noses Underscore Marketing chief Tom Hespos wrote on his blog that advertisers can't avert their eyes and claim not to know the origin of all this spyware junk cluttering up (and often grinding to a halt) people's computers. He directly accuses online buyers of causing the problem by succumbing to the "blind buy," whereby they pay for leads of unknown origin. He suggest  [...]
Posted: Friday, October 15th 2004

Site Test Shows Most Pop-ups Blocked

Sitepoint Tribune: Update on Pop-up Blocking Numbers + How to Test Your Own Site The Sitepoint Tribune sampled 40,000 visitors and found that almost two thirds did not get to see pop-ups it attempted to display. About a quarter of users had JavaScript disabled, preventing the spawing of the new windows. About another 34 percent appeared to have deliberately employed a pop-up blocker of one sort or another.   [...]
Posted: Sunday, May 23rd 2004

Google Publishes Adware Guidelines

CNET: Google defines good manners for adware Google, clearly having given ad supported software much thought, came out with what it defines as proper behavior relative to adware. The principles include very clear installation notification and transparent behavior, as well as easy uninstall features. Google says proper adware should not snoop on user beha  [...]
Posted: Thursday, May 20th 2004

Profs Deem Pop-ups Useful, Dangerous

Knowledge@Wharton: Darn Those Pop-Up Ads! They're Maddening, But Do They Work? The academic set is ready to dismiss self-reported consumer research that shows almost universal revulsion at pop-up ads, but they disagree on just what value pop-up ads contribute to a marketing mix and what potential damage they may incur that, at least initially, goes unmeasured.   [...]
Posted: Wednesday, October 22nd 2003