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- Showing 1 - 12 of 12
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Israeli Surveillance Leads to High-Tech Billboards
Technology inspired by Israeli surveillance has led to camera-equipped billboards that track faces in order to gather reliable viewing data for digital displays and screens, reports MediaBuyerPlanner.
The technology comes from TruMedia, which is testing the cameras in 30 locations nationwide. As part of a partnership with [...]
Posted: Monday, June 2nd 2008
Mobile Music Appreciation Blossoms with Music Phone Adoption
Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha [...]
Posted: Monday, February 18th 2008
CNN Re-Launches Mobile with Ads, Lexus on Board
To bring its news brand to people wherever they might be, CNN has re-launched its mobile site as a free service supported by ads, reports MediaPost.
The site will allow people to sign up for breaking news alerts via SMS. It will also feature a searchable news archive, correspondents blogs and a mobile-friendly two-minute video news update each hour.
That video show will [...]
Posted: Wednesday, March 7th 2007
NAA Breaks $50MM Ad Campaign to Reach Advertisers
The Newspaper Association of America has launched a $50 million ad campaign - which broke today, with retro-looking ads running in 700 daily newspapers and in trade magazines, as well as online versions (which are somewhat intrusive and distracting) - with the tagline, "Newspaper advertising, a destination, not a distraction," reports the New York Daily News. Confronted with declining circulation and market share, the N [...]
Posted: Monday, March 20th 2006
Skipping Ads a Priority for DVR Owners
Consumers buy digital video recorders both to time-shift (record for later viewing) and to skip commercials, according to new research by WPP Group's Mindshare, writes AdWeek. That finding seems to contradict broadcast networks' recent assertions that consumers' top reason was the ability to time-shift, [...]
Posted: Wednesday, December 14th 2005
Advertising Sci-Fi Becoming Reality
In a world inundated by advertising, with marketers spending more and more money to grab consumers' attention, it's becoming more and more possible to target "smart ads" specifically to people who want them - for a fraction of the price of mass-market - writes Inc.com in a longish feature (via Slashdot) that paints a futuristic picture, with shades of the [...]
Posted: Monday, August 15th 2005
'Skipped' DVR Ads May Have Better Recall
MediaPost: CBS Says 'Not So Fast,' DVRs Actually Boost Commercial Recall
CBS will reportedly release surprising digital video recorder (DVR) research that shows that while DVR users fast forward through commercials, the very act of paying attention to what they're forwarding through vastly increases ad recall. Ads that were "skipped" were recalled at a 23 percent rate, higher than typical "viewed" commercials show. This may [...]
Posted: Friday, November 19th 2004
Text Messaging Enters Marketing Mix
iMediaConnection: Texting to Win
Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e [...]
Posted: Thursday, April 15th 2004
MSN Debuts Video Ads, MSNBC Sells Out Inventory Immediately
Ad Age: MSN Readies Ad Supported Online Video News Service
Business 2.0 (subscription required): Gone in 30 Seconds
As we reported on Tuesday with a CNET story, several sources have the news of MSN debuting new video content supported by TV-style video ads, but only Business 2.0 has this nugget:Microsoft already has early evidence that it's on to somethin [...]
Posted: Thursday, October 16th 2003
Hyundai Case Study Shows Why Net Drives Car Firms Gaga
iMedia: Automotive Best Practices
Joseph Jaffe weighs in with another of his insightful best practice case studies, this time focusing on the automotive industry. Car companies are among the most eager online advertisers, so much so that there is already an upfront mar [...]
Posted: Tuesday, October 7th 2003
Absolut Success for Product Placement
Ad Age: Make-believe Ad on 'Sex and the City' Creates Real-Life Sensation
It was enough to make elegant ladies across the country spit out their martinis in shock when HBO's "Sex in the City" featured this parody ad for Absolut Hunk [...]
Posted: Monday, August 4th 2003
- Showing 1 - 12 of 12