Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	10	30
» ad pricing	2	38
» ad selling	7	33
» ad targeting	18	22
» ad technologies & vendors	25	15
» affiliate marketing	1	39
» agencies & ad departments	2	38
» alternative marketing	2	38
» best practices	3	37
» biz buzz	5	35
» branding	1	39
» broadband	1	39
» campaigns & creatives of note	3	37
» co-op marketing & partnerships	1	39
» computers & tech	3	37
» consumer packaged goods	2	38
» cross media	3	37
» demographics	2	38
» direct marketing	4	36
» domain names	1	39
» don't believe the hype	4	36
» e-commerce	1	39
» email marketing	5	35
» entertainment	3	37
» Europe	4	36
» global	2	38
» instant messaging marketing	2	38
» legal, government & regulation	9	31
» loyalty & retention	1	39
» major brands	5	35
» major players news	11	29
» measurement & analytics	5	35
» media convergence	6	34
» mobile marketing	4	36
» multi-channel marketing	2	38
» new and improved	11	29
» nonsense & parodies	2	38
» online ad market	10	30
» personalization	4	36
» privacy	8	32
» promotions	1	39
» publishing	5	35
» research & stats	2	38
» rich media	6	34
» search engine marketing	1	39
» signs of doom	4	36
» signs of what's to come	12	28
» small business	1	39
» spam & anti-spam	8	32
» syndication & RSS	1	39
» telecom	1	39
» text ads	2	38
» tools & software	19	21
» top stories	12	28
» user experience	17	23
» viral marketing & social media	3	37
» weblog marketing	2	38
» worst practices	9	31
» Youth	1	39

Is Retail POS Marketing Tech Getting Too Creepy?

There is a growing number stores deploying video cameras, motion detectors and other sensors - some hidden, some overt - but all doing more than merely monitoring aisles for shoppers. Increasingly, whether customers realize it or not, and often they don’t, this technology is being used to study consumers for behavior, shopping and product preferences and other insights that will lead to more marketing opportunities and increase sales,   [...]
Posted: Monday, March 22nd 2010

F.C.C. Weighs New Handset Rules For Wireless Carriers

While most people think the F.C.C. only deals with regulatory issues surrounding radio and TV, it's purview actually covers matters of wire, satellite and cable. Until now, it hasn't considered direct control of a particular device like handsets. That could change as they set their sights on the cell phone industry, specifically: Wireless carriers and the exclusive deals they make with handset makers, d  [...]
Posted: Tuesday, August 11th 2009

Digital Element Drills Audience Down for Video Advertisers

Online video network Broadband Enterprises has chosen IP intelligence firm Digital Element to "enhance" its contextual and behavioral ad targeting abilities. Broadband Enterprises sells a product called VINDICO, which provides digital ad-serving, tracking, and reporting technology. The product caters to advertisers, content providers and site publishers. "We wanted to improve the real-time reporting capabilities and to enhance the delivery of geographically targeted ads," said President Br  [...]
Posted: Tuesday, August 19th 2008

Israeli Surveillance Leads to High-Tech Billboards

Technology inspired by Israeli surveillance has led to camera-equipped billboards that track faces in order to gather reliable viewing data for digital displays and screens, reports MediaBuyerPlanner. The technology comes from TruMedia, which is testing the cameras in 30 locations nationwide. As part of a partnership with   [...]
Posted: Monday, June 2nd 2008

Microsoft 'Echoes' Liberates Personal Contact Info to Networking Circles

Microsoft is preparing a platform that enables mobile carriers to provide Windows Live and other software to subscribers. Code-named "Echoes" and headed by Microsoft's Israeli Strategic Development Center, the premises are simple: broaden the reach of Microsoft software, unite users, and maybe "get rid of phone numbers" -- according to a speech Bill Gates recently made. Echoes p  [...]
Posted: Friday, May 30th 2008

Charter to Explore Behavioral Ad Delivery, Courtesy of NebuAd

Cable provider Charter Communications is preparing a foray into behavioral tracking for ad delivery, reports The New York Times. In a limited pilot, Charter will share clients' web-surfing behaviors with NebuAd, which will provide targeted advertising against that data. Select Charter customers have received notificatio  [...]
Posted: Thursday, May 15th 2008

Phorm Still Has a Lot of Public Relations to Do

Despite Phorm's self-styled aggressive stance on user privacy, UK customers remain adamantly distrustful of the service, reports ISPreview. A survey of 1090 ISPreview readers found 57 percent would leave their ISP if it partnered with Phorm to serve targeted advertising. Phorm works with ISPs to track online activity, then cr  [...]
Posted: Monday, May 12th 2008

Spammers Crack CAPTCHA; ReCAPTCHA to the Rescue?

SecurityLabs has written an analysis on how spammers increasingly evade Captcha to impersonate humans with bots. CAPTCHA, or "the Completely Automated Public Turing test to tell Computers and Humans Apart," is a common line of defense against comment spam and false registrations on websites. Last year CAPTCHA re  [...]
Posted: Tuesday, April 22nd 2008

Mobile Music Appreciation Blossoms with Music Phone Adoption

Nearly 11 percent of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7 percent (in the US) to 20 percent (in Spain), according to an M:Metrics survey, writes MarketingCha  [...]
Posted: Monday, February 18th 2008

Emsense Brings Better Value to 'Penny for Thought'

A company called Emsense has developed a solution for reading consumers' intellectual and emotional reactions to advertisements and video games. VentureBeat reports that Emsense pays people to come in and watch TV or play games while wearing a headset that tracks brain waves. With the collected data, the firm believe  [...]
Posted: Wednesday, August 15th 2007

BBC Trust: Aghast at Uprising over XP-Only iPlayer

Yesterday the BBC Trust met with the UK's Open Source Consortium to discuss issues raised by the iPlayer, a BBC content streaming program that is only compatible with Windows XP. The BBC Trust, which oversees the BBC, expressed surprise by the passion behind platform neutrality demands made by a seething public, and repeated its assurance that "the BBC provides high quality output and go  [...]
Posted: Wednesday, July 25th 2007

Toy Maker Unleashes Truly TiVo-Proof Ad

An ad created by Canadian toy maker Spin Master, LTD turned out unskippable, to the elation of anxious network-estranged advertisers, Jack Kapica of The Globe and Mail reports. TiVo maintains an extensive userbase that measures what ads people watch, what ads don't get skipped, and which viewers are less inclined to skip ads. That the skip-proof   [...]
Posted: Friday, July 20th 2007

Canadian Teachers Put Foot Down on Cyber Bullying

Teachers across Canada are increasingly concerned about online bullying, reports The Globe and Mail, and this week, they will try developing national policy for protecting students and educators from the tactic. A Toronto-based gathering of the Canadian Teachers' Federation will try to tackle the elusive problem of bullying over the Internet. The Federation   [...]
Posted: Tuesday, July 10th 2007

Behavior Unlocks Identity, Microsoft Holds the Key

A China-based Microsoft site is testing a new software that draws a sharp profile of Internet users, including age, sex and geographic origin, writes Reporters Without Borders (via The New Scientist). The software draws conclusions, not by form entry, but by user behavior. The goal of the new software is to better ta  [...]
Posted: Wednesday, June 6th 2007

DS-IQ Helps Measure In-Store Video Screen Ads

A software firm called DS-IQ is trying to bring accountability to in-store video screen ads, reports MSNBC. The firm provides software that reports to advertisers using in-store video screens on how their ads are faring. That includes how, where and when the ad was displayed and what, if any, impact that had on product sales. That information can help advertisers make adjustments to their effor  [...]
Posted: Thursday, April 26th 2007

Shopping-Cart Ads about Ready for Rollout

By putting a video screen where it's least likely to be ignored by shoppers, a company called MediaCart thinks it has discovered the key to in-store video advertising, reports Advertising Age. The video screens pull RFID signals to display marketing messages to the person pushing the cart. Ads, according to research by the company, should ideally be no longer than a few seconds in orde  [...]
Posted: Monday, February 12th 2007

Advertising Sci-Fi Becoming Reality

In a world inundated by advertising, with marketers spending more and more money to grab consumers' attention, it's becoming more and more possible to target "smart ads" specifically to people who want them - for a fraction of the price of mass-market - writes Inc.com in a longish feature (via Slashdot) that paints a futuristic picture, with shades of the  [...]
Posted: Monday, August 15th 2005

Netscape to Limit Phishing in Murky Browsing Waters

Netscape is expected to release today the final version of Netscape 8, its browser designed to protect users against phishing and other scams, including spyware, reports CNET. Early test versions have been available since February, and the final version is expected to include the features designed to safeguard surfers. The new Netscape browser automatically adjusts secu  [...]
Posted: Thursday, May 19th 2005

WSJ: Claria is Bad, Bad Company Toying with Idea of Going Straight

The Wall Street Journal reviewed the business prospects of Claria, casting fuzzy shadows on its distribution methods and privacy practices. The piece suggested that Claria is moving much of its attention to its new BehaviorLink behavioral marketing network in an effort to escape criticism and scrutiny in order to avoid the sorts of attention received by its adware network. Lumped in to the   [...]
Posted: Monday, May 9th 2005

Return Path Intros Behavioral Targeting for Email

Return Path launched a behavioral targeting service tied to email marketing, according to ClickZ. The firm's PostMasterDirect email list rental service will now include information about past behavior of those on the lists. This will allow Return Path to sell subsets of email lists that, for instance, have previously clicked on an offer. This has the potential of not only increasing performance for advertisers, but also reducing the cl  [...]
Posted: Thursday, February 24th 2005