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NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Mobile Ad Formats That Do Work

As marketers experiment with elaborate new mobile ad formats that, once the novelty has worn off, may or may not alienate users because they hog screen size, it would bode them well to remember that there are other less intrusive formats that are equally as engaging. Beyond Mobile Coupons Marketers need to reconsider the medium and take into account how personal these devices  [...]
Posted: Wednesday, August 11th 2010

Is Retail POS Marketing Tech Getting Too Creepy?

There is a growing number stores deploying video cameras, motion detectors and other sensors - some hidden, some overt - but all doing more than merely monitoring aisles for shoppers. Increasingly, whether customers realize it or not, and often they don’t, this technology is being used to study consumers for behavior, shopping and product preferences and other insights that will lead to more marketing opportunities and increase sales,   [...]
Posted: Monday, March 22nd 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 11/18/09

Online Ads: New Google policy bans scammers for life. More about Google taking action against scammers. Media Strategies: 'YouTube Direct' aimed at citizen journalis  [...]
Posted: Wednesday, November 18th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

FTC Makes Sears Destroy Web Tracking Data

The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users. Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10. The program involved sending pop-up advertisements to 15 out of every 100 visitors, requesting email addresses. Via email, respondents were invited to download the online browsing tracking software and were promised $10  [...]
Posted: Friday, September 11th 2009

Most Users Peeved by Internet Ads

While internet advertisers ramp up their web advertising efforts, the majority of US consumers say they are frustrated by common types of internet ads, according to (pdf) a recent study by Harris Interactive. Pop-ups, ads that are "moused over," difficult-to-close ads, and musical ads are some of the worst offenders. Ads that spread acros  [...]
Posted: Thursday, July 23rd 2009

Burst Vets Transparency Commitment with NAI Allegiance

Ad representation firm Burst Media has joined the Network Advertising Initiative (NAI), a gathering of online ad giants dedicated to transparency and user disclosure in behavioral advertising. The NAI is composed of companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network. Its objective is to act as a central body to police data use in the ad industry, as well as reward businesses that act responsibly. Late last year, the organization rel  [...]
Posted: Friday, June 26th 2009

FetchBack Brings Privacy Data, Opt-Outs to Behavioral Ads

This week, FetchBack began adding a link in its behavioral ads that tell users how such ads were delivered -- as well as how they can opt out. "By providing greater consumer disclosure and clarity, Fetchback can enhance the consumer's ability to exercise meaningful choice," said President/CEO Chad Little. "It was only logical to deliver this information within the ad itself, rather than have consumers go to an advertiser’s privacy policy to fish through for details." Spearheads of the be  [...]
Posted: Friday, June 12th 2009

Phorm Launches Newsletter, Tackles 'Distorted Reception' of BA Space

Today UK-based behavioral ad firm Phorm launched an e-newsletter, in part to address the negative press that attached itself to the company throughout 2008. Phorm works directly with ISPs to build profiles of user interest, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. Early last year, privacy advocates attacked the firm   [...]
Posted: Monday, March 16th 2009

Google Toys with Behavioral Advertising, Keeps Users Apprised

Today Google will unveil revised privacy measures that give users more control over behavioral targeting. When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost. The pro  [...]
Posted: Wednesday, March 11th 2009

Search Engines Sign Off on New Behavioral Ad Guidelines

The United Kingdom arm of the Internet Advertising Bureau (IAB) has launched fresh guidelines for behavioral advertising (pdf). Behavioral advertising was a topic of controversy in 2008 when users in the US and the UK discovered I  [...]
Posted: Wednesday, March 4th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

CNN Uses Inauguration to Toy with Long-Form Video Ads

Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration. "This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards." Clients included Cisco and Starbucks, with a new   [...]
Posted: Friday, January 23rd 2009

Harvard Prof Accuses Right Media of Deceptive Advertising

Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising. Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig  [...]
Posted: Tuesday, January 20th 2009

Industry Unites to Salvage Battered Behavioral Ad Market

A constellation of marketing and ad associations are partnering with the Council of Better Business Bureaus to address user privacy and ethical data collection practices in behavioral advertising. Behavioral targeting -- the process of serving ads to users based on their search and web-surfing behavior -- took a beating in 2008. Congress held hearings where the business practic  [...]
Posted: Tuesday, January 13th 2009

Phorm Loses UK CEO Hugo Drayton, CFO Lynne Millar

At year's end, UK CEO Hugo Drayton of Phorm will depart the company. The decision was made "by mutual agreement" between himself and the behavioral targeting firm, Drayton said. Drayton will retain an advisory role with the company. Lynne Millar, CFO, is also resigning. Phorm partners with internet service providers to build profiles of users' internet habits, then serve relevant ads to them across participating websites. Earlier this month it   [...]
Posted: Monday, December 22nd 2008

Mediaplex Tackles Dynamic Behavioral Targeting

Mediaplex, a subsidiary of ValueClick, is launching a suite of Dynamic Behavioral Targeting tools. The offering lets clients tie available inventory to currently-running promotions. It includes: Dynamic Behavioral Targeting, which lets advertisers segment customers based on prior activity. Relevant creative can be served dynamically -- meaning it can be swapped at the last minute. Optimization. Marketers define their own conversion crite  [...]
Posted: Friday, December 12th 2008

US-Based Execs Take Leave of Phorm

Behavioral ad firm Phorm lost four board members, reportedly because they disagreed with CEO Kent Ertugrul about the company's future. Departees were David Dormon, chairman of Motorola; Virasb Vahidi, former CEO; Christopher Lawrence, Rothschild exec; and Stephen Heyer, ex-Coca-Cola exec. No specifics were given on their disagreement with Ertugrul. But Phorm was quick to refill empty seats with fresh bodies: Kip Meek, formerly of the UK's Office of Communications; CEO Stefan Allesch-Taylor of  [...]
Posted: Tuesday, December 2nd 2008